Copy of 187 | Two Simple Tools to Help Visualize the Growth Opportunities in Your Business
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[00:00:00] Hey friends. Welcome back to the Call to Lead podcast. In today's episode, I'm gonna be sharing a really quick but really simple visual tool that I truly believe will help revolutionize the way you think about your business and how you work your business. Especially when it comes to comparison or the fear of knowing how to invite someone to something and where and how you should be working your business. So I can't wait to dive into this episode to give you a fun and simple way to visualize how to grow your business. Let's do this.
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All right, so today's podcast episode is actually coming from an inspiration that I shared with ~a ~one of our branches training calls. ~Um,~ and I thought it was valuable enough that I wanted to be able to share it with everyone. And so it's a simple visual tool that's going to help you. Really better understand the way that your business works.
Whether you are just getting started in your business and trying to grow your business from a [00:02:00] solid foundation, as we just talked about, or whether you have had experience in this industry, maybe you have a large following online. Either way, the principles that I am gonna talk about are ones that are both hyper visual and simple to understand, but they also apply to everyone no matter the size of the business or where you are in your business.
So what are these two visuals? So one is a ball, and I'm holding a pickle ball here if you're watching this on YouTube, ~um,~ that my golden retriever, Sadie, ~um,~ got ahold of literally during the training. But I want you to think of your business as a ball. And as a funnel, so a ball and a funnel. And again, if you're watching this and not just listening, you can see what I'm holding up.
I'm holding up the pickle ball and I'm also holding up a simple kitchen funnel.
And if you're listening, I want you to picture a funnel that is, of course, wider at the top. It's like an inverted triangle, and then it [00:03:00] has a hole at the bottom, which we'll talk more about. And then the ball, just picture a ball, right? So the idea behind. The ball in the funnel is the ball represents what I've called the connection cycle.
I've done an entire podcast episode on this way back in the day. But essentially I want you to think of your business like this ball, if you're looking at it or visualizing in your head, where at the top of the ball you've got the connections that exist for you. ~Um,~ so that's gonna be your friends from college, your kids.
Moms or your kids' friends' moms, it's gonna be your neighbors, it's gonna be your community, maybe from church or whatever hobby. Maybe you play pickleball. ~Um,~ it's the connections that you already have, your family, your friends, whether that's a lot, whether that's a little, we all have connections. If you don.
You should get some because it's pretty awesome and there's a lot of great ways, including hobbies and church and some other ways that you can create and find [00:04:00] community and connections. But from those connections, in order to kind of get the ball rolling and start to snowball, if you will, you wanna create conversations with those connections and the conversations, first of all, it can be both, and that if you think someone would be great as a customer or join you in business and you're overthinking having a conversation with them thinking that they think that it's not a bad thing, that you value them enough or that you think they be.
A great customer. That's not a bad thing, but it doesn't mean that you should expect them or push or pressure them into buying or joining with you, but it shouldn't stop you from having a conversation with them and the conversation again. That's kind of another, probably another episode for another day.
But the conversation can be an invitation. If you're familiar with the WIN acronym that we use for everything here at Restore, who Invite Next. It's kind of the same idea, the who's are your connections. ~Uh,~ the invitation is an example of a very direct, bold [00:05:00] conversation that you can have with that connection. But it can also just be a, Hey friend, you were on my mind and heart today. 'cause if that's true, that's true. Or if you see someone online, maybe in their stories. Sharing something and you wanna connect with them via the stories. That conversation is what starts to, what can start to build and grow your business, especially if you stop overthinking and you don't focus on the intention of what you're gonna get.
So do everything with intention but not expectation. So don't expect something to come from it, but don't let it stop you from having the conversation. Now, every conversation you have like that, you're gonna start to build your confidence. The more invitations that you make, the more times that you do connect with friends and you see the value of maybe that reconnection that you have from that conversation, it's gonna build your confidence.
And so the ball's moving again and your confidence is starting to grow with each and every one of these conversations. 'cause I get it. [00:06:00] Some conversations are scary. Whether you, maybe the last time you talked to someone was you had sent them a hey girl DM in their Facebook messenger, right? Like as we talked about on a recent podcast, call that out.
Maybe it was someone on your team that you pushed a little too far towards a rank. Call that out too. Use your voice. And the more you do that, the more you bring light to the situation, and the more you see that individual connection, and don't think of this in the terms of how big your ball is right now.
Your ball is what it is. Your connections are gonna be, your amount of connections are gonna be different. Then your mentor, then the person who joins your branch, then the girl who has, you know, a hundred thousand followers on Instagram. Then the, you know. Extrovert who talks to everyone at church, right?
Like everybody's a little bit different, but each of us does have connections. So moving along the ball, once your confidence starts to grow, that's when you start to make great or better content. So whether or not you're already creating content, maybe on social media. Or maybe you have a killer, ~um, you know,~ in [00:07:00] person, ~um,~ beauty lab experience.
The more you create ~that, uh, that,~ that confidence, you're gonna create better content, which is going to lead to better conversion. And so the snowball starts to roll once again, because the more content you put out there, the more people you invite to take the color science quiz. If you're with Restore or the more beauty lab experiences, you host the conversion rate, like maybe the first one you host only two of the six people you invite by.
But the more your confidence grows, that conversion is going to start to grow. Right? And then the coolest part is the real thing that makes a snowball. Or the ball start to become a snowball and get bigger and grow is when those conversations, connections, confidence. ~S and~ create conversions from those conversions, you're gonna have more connections if you do it right.
And so from that, you're gonna have people that you didn't even know before. Because if you, if you serve your customers well, if you, ~uh, you know,~ again, do everything with intention. [00:08:00] Expectation, meaning you're following up with them, you're giving them great customer service, they're gonna tell somebody else how much they love your product or the company that they're with.
And from that you will find more connections and your. Your ball can start to grow. 'cause a lot of people kind of think like, well, I don't know that many people. Or, you know, the people that I know are all already at another company. Well, my friends, when I started my network marketing business, the first probably maybe five or maybe even 10 people that joined ~my,~ my team.
I did know them right. They were existing connections, but I've enrolled personally, probably over a hundred people in, in my journey of direct sales, and a vast majority of them I would say. Maybe at least 60%, if not 80%. I didn't know before I started that journey. They were customers that came to me from another conversion, right from ~another, ~another customer.
There were referrals. They were someone that I met because you know, my kid moves. Schools and [00:09:00] you know, it was one of their teachers or one of their kids', ~um, you know,~ friends' moms, right? ~Um,~ it was a neighbor that moved into my neighborhood. ~Um,~ we are always gonna be making new connections, and if you're in this business, it's wise to always be looking for them.
But it is a mistake to look at your current circumstances or your current connections and feel like it's, that's all there's ever gonna be. Abundance mindset is one of our core values here at Restore, and there is. So much to go around friends, there are so many people out there in this world, and God is the provider of all of them, ~uh,~ specific to your business.
If you just have the confidence to put yourself out there and have conversations with them and serve your people well, serve your conversions well so that they can create more connections. So do you see how ~that conversions or that ~that connection cycle starts to spin this ball? And then it becomes a snowball.
And so what happens with a snowball, it gets bigger. And so if you're watching this, I'm now holding up a softball, which is bigger than of course the ~um, uh,~ [00:10:00] pickleball that I've got got in my hand. And some of you guys are looking at someone else's softball. ~Um,~ or maybe it's a volleyball or maybe it's an exercise ball.
It's a bigger ball than what what you have and you're comparing yourself. Your ball, your connections, your existing, ~um, you know. ~Snowball to someone else's, not realizing that their started out just like this too, and that they had to go through that same connection cycle in order to snowball to get to where they are.
And what's crazy is so often, especially in this business model, the one with the softballs over there looking at the one with the volleyball size ball, wishing she was like that, or the one who has the volleyball size is wishing she had the exercise ball version of, ~you know, of, of uh, ~connections. And so.
Whether that's someone with a thousand followers wishing she had 10,000 followers, and then that 10,000 followers wishing she had a hundred thousand followers. My friends, there's always gonna be someone with more, and that should not be your goal is to compare, you know, can your ball get to the size of her [00:11:00] ball with consistent effort and going through this connection cycle?
Absolutely. But that shouldn't be your goal or your focus. It should be to go through that connection cycle to. Keep spinning that ball friends and your business and your ball will continue to grow. So hopefully that vision and visual is helpful for you as you start to grow your business. Whatever that looks like.
But ~there's another business or~ there's another visual that I want to show you, and that is a funnel. So, and if you are watching and you're holding them together, let me start with my, my initial one here is you've got your connection cycle, right? So again, that's the people that you're essentially pouring into your funnel.
And at the top of your funnel you can see, or if you're visualizing it, that it's wider and that represents. The people who, ~um,~ maybe took the color science quiz, if you're a restore, ~uh,~ restore partner or the people who filled out a form, ~if you,~ if you use something like that, ~um,~ or that. Commented on [00:12:00] your reel on Instagram that they wanna learn more about the prime protector SVF.
It's that that top level are people who are interested and who you know have expressed kind of some interest from your connections. Then as you move down the funnel, you're gonna have some of those people who become a customer. And then some of those people who become a hostess or like our advocate program at Restore Collective is meant to serve those who want to be, ~um,~ a hostess because they can not only earn product credit for bringing, you know, bringing, ~um,~ sales from a party or a class, but they can also earn commissions as well.
And it's super easy and it's free for the first three months for them to enroll as an advocate. So it's just like setting up a party link in the back office, you know, of, of other party plan companies. But you're empowering them to do it. You're empowering them to have like a little bit of skin in the game, which is what's also gonna give them the confidence to do really well ~with the, with the.~
~Uh,~ with ~the party, but, or~ the beauty lab experience. But I digress. But only some of those customers are gonna become [00:13:00] advocates. Not all of them, some of them.~ Um,~ and then from that, some of those will become partners and some people will skip right through it, right? You're gonna have some people that click your link and don't comment on your reel, and they just go right to being a customer.
Or you're gonna have some people that are like, oh, this looks awesome. I'm all in. I'm gonna skip being a customer and I'm gonna be a partner and purchase for myself. Right? But ultimately. It, the number is going to be less as you go down. Right? ~Um,~ and then kind of this bottom part of the funnel, if you're looking, it's kind of like this straight, like skinny little little area here.
And in my experience, about 10% of your customers. Will become partners or advocates or really partners if you have the conversations with them and if you invite them. So it's much smaller down here. Right? And it's still shaped like a funnel and. So when you're looking even at someone who has maybe become a partner with you or is a distributor in whatever company you're a part of, even with [00:14:00] that, not everyone is even gonna grow or have big goals in leadership or rank or trying to get to the top level or top income, ~um,~ of, you know, of whatever the company is.
So the funnel still kind of continues, but you can see it will be a smaller portion of. All of the connections. And so what's kind of cool is the size of the funnel also varies as well. And what I have found is that things like in person or you know, a systemized beauty lab experience or a really great class, something that's super simple and duplicatable is gonna create a higher level of conversion for someone.
For example, someone who just has six friends or six neighbors and invites them over, probably four or six of them are gonna purchase. Whereas if someone has 600, you know, views on their reel. They're not gonna have 400 of those 600 purchase from them, I can promise you that. So when you look at it as a ratio, the conversion is going to be much stronger with something, ~uh,~ like [00:15:00] in person or with a smaller funnel, because the bigger your funnel gets, the harder it is for you to serve the people well enough to move them to the next level or to have those conversations that.
So vital in moving your business forward and growing your snowball because you've got so many, and I've been there too. That's actually one of the reasons why I decided to take my business entirely off of social is I realized that the larger my, my funnel or my ball got, the harder it was for me to keep up with.
And to be quite honest, I was not serving the people who were already in my funnel. Well, and I was so focused on adding people to the funnel that. I had holes in my funnel and like meaning on the sides of the funnel and people were spilling out the sides and we don't want that. We do, I do wanna be fully honest with you that there is a hole at the bottom, okay?
And this is at the bottom of every funnel. And you will have people fall out of this. You're going to have customers that return the product. You're gonna have people that, [00:16:00] and, and that could be financially, it could be that they hate it, whatever reason it is, it's probably gonna happen at some point.
Hopefully it won't be a huge, huge amount. ~Um, you know,~ as a company as a whole, we so far have, have a small percentage of returns, which is really exciting and we pray that it sticks and we'll do what we can to make it stick. ~Um,~ but whether it's a customer returning her product or whether it's an advocate or a partner quitting and deciding this is not right for them in that season, or whether it's someone joining you in business and doing nothing in the business.
Or someone joining your business saying she's gonna do all the things and then doesn't do anything. You're gonna see all of this. And ultimately, that's what this hole represents. And that's why you always want to be growing your snowball and constantly filling your funnel because while you wanna plug the holes in your customer service and in your follow up and you know you don't wanna, you don't want a leaky funnel, you will.
And promise me you will have, you know, people that will. Return the makeup ~that, or pro~ or whatever, ~uh, ~product that you, ~uh,~ represent. [00:17:00] Who will join your team and quit. It's just a fact of this business. And so the more you can kind of realize like, oh, okay, it doesn't matter, you know, again, the bigger the funnel, the bigger the hole at the bottom, right?
If you're looking at this visual, that's another thing to kind of think about. And so try not to let that discourage you. Try to realize that that is the nature of any business, not just the direct sales business, but certainly, you know, in, in this business model that, ~uh,~ one of my ~favorite,~ favorite sayings is some will.
Most won't, but all could, all could get to this bottom level of this tiny little, you know, this tiny little thing of, of building a business that brings joy and fulfillment and an income for their family. But guess ~what,~ what Most won't, but some will. So, and all of these people up here are valuable.
They're valuable in your funnel, and you wanna care for that funnel, like I said. So I hope that this helps, and I hope that this makes sense to you, ~uh,~ to kind of keep that visual in your mind, [00:18:00] that in your business, whether it's with Restore or not, that you want to be consistently. Growing your ball and filling your funnel and then focusing on guiding people through the funnel, ~um, and,~ and embracing whatever that natural,~ um, you know,~ kind of conversion rate is for you.
So I hope this is helpful. So I wanted to do something new with you guys. I'm so excited to, ~um,~ start adding in what I'm gonna be calling the praises part of this podcast. And this is spotlighting someone that is on our restore, ~uh,~ branch somewhere or tree, if you will. So they're a partner or an advocate that's doing big things in their business.
And in this podcast, I wanna shout out someone that I was so excited when she not only joined, but when she is starting to actually grow her business here at, AT Restore. And her name is Ethel and she is 84 years old [00:19:00] and last month she ranked to what we call silver partner, which means she ranked two times, which is amazing. And she's already building and growing her business and I'm pretty sure she's probably the. Oldest or highest level, we'll say partner, at least that I'm aware of.
But the fact that she has the confidence enough and the connections right, like she's building her ball to link arms with us and build her business even at the amazing age of 84, is just so special. And so, Ethel, I just wanted to shout you out and welcome you officially to Restore and we are just. So blessed to have you, and I just love that you're representing a generation of women who I know understands what it is that we're doing by just enhancing the natural beauty of a woman and doing it in a way that can kind of lean into the color seasons, ~um,~ but also the simplicity that I know all women appreciate.
And so, Ethel, welcome. I'm excited for you to be our first praises on the podcast. And so get [00:20:00] excited. I will be sharing more stories like this on each episode of the podcast moving forward. So if you're a partner or an advocate at any level and restore, just let your founding partner, mentor know, or, or shout out a friend or a fellow teamy.
~Um,~ just ~help it ~help us to know your story and, ~uh,~ what you're doing to just do something really special with your business. So. Congrats to Ethel on ranking to Silver Partner, and we are so excited to have you here. All right, friends, I'm gonna wrap us up in prayer ~and yeah,~ and then we'll be done. Lord, thank you so much for the blessing of just having these inspirations that stem from the years of the, the heart and the good in business.
And just allowing me a place to be able to pour that inspiration out in hopes that it will serve those that are listening. Thank you for making it clear to me and hopefully clear to those that are watching and listening, that you are the provider of our connections and [00:21:00] you are the one that helps the snowball grow.
But that our part in that is just to take that next step and just to have those conversations with heart and to serve each and every person. Knowing that the more confident we become, the more we become like you because you have all confidence in the world and you don't struggle with the same fears.
Um, and comparison things that hold us back. And Lord, I just invite those, um, that are listening to. Embrace their ball and the size that it is, and to not compare to those who have a bigger or a smaller ball, knowing that right where they are is right where they're meant to be, and that you can help them grow it and you can help them grow their funnel, uh, in whatever business that they're building.
And so just thank you for, for Ethel and for those that are linking arms with us on this journey. And we lift, uh, any prayer requests up to you, you know, the circumstances for those listening that, that are struggling. 'cause a lot of times when you are following in your will, we're, we're promised that things will not be easy and that, you know, the test of the struggles that [00:22:00] we have, they're, they're there to, to build up endurance.
But that doesn't mean it's not hard in the meantime. So anyone that's going through something, um, right now and they know it. When they're listening, uh, just be with them. Just help show them your light. Um, help show them that you are walking with them through this valley and that you will get them through it and that it's a season and we lift all of these things, both the good things, the hard things, the ideas, the people.
We lift it all up to you. Lord. We're so thankful. In Jesus' name, amen. All right guys, so next week's episode is gonna be well, and actually the next few episodes are gonna be answering your questions. So if you are a partner or an advocate, also get with your founding partner, mentor, and just ask me anything so you can say like, hi, I'm Heather, a partner from Richmond Hill, Georgia, and I was curious why you decided to choose.
The brushes, whatever it is, you can ~come up and~ ask me anything, whether it's comp plan related or product related or vision [00:23:00] related, or you know, deciding in the past. The sky's the limit. Just send in your questions in that format. I will be playing ~those. ~Your voice, your question live on the podcast starting next week.
So thank you guys for listening and I hope this has been a blessing to you. Okay, bye.
