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[00:00:00] Hey friends. Welcome back to the Called to Lead podcast. So on today's episode, I am gonna be continuing my Q&A series where I'm gonna be answering all your kind of pretty juicy questions that you might be wondering yourself or that you might have people asking you about our brand new direct sales based company Restore Collective.
And so today is gonna be all about our products. Last week you heard about our people, and next week we'll wrap it up with profit and how you can actually build a business and what our comp plan looks like. But for today's episode, I'm gonna be tackling some tough questions that are straight from you that you guys know.
I always keep it real on this podcast, and I've shared my journey for years and my past experiences. So this isn't gonna be like the marketing fluff. Copy that chat. GBT can like, you know, make sound pretty for the website. This is gonna be my real talk, my real thoughts answering some. Kind of tough questions that I know you guys probably have around the products that we are building for Restore Collective.
So let's dive into today's [00:01:00] episode.
Okay friends, so let's dive right into today's [00:02:00] episode. So in case you missed it, first of all, we are in what we're calling Soft Launch and it's, everything has been pre-order up to this point for Restore Collective. But I've got some really good news for you guys, a ton of our products. Have either already hit the warehouse or will be hitting our fulfillment center in Nashville, Tennessee this week, which means that we are gonna start shipping some goodies this week.
We are still in pre-order soft launch for a lot of the products, which is why the. Website, restore collective.co is still password protected to kind of shop and enroll. So you're gonna need to get with someone who is a partner or an advocate, or one of our founding partner mentors with Restore Collective.
And you can probably find them best over on, I would say, social media, which I know is not my favorite place to point people. But if you wanna go kind of stalk away or just ask around. Certainly you can hopefully find someone to dive in with if you are ready to get some of this product that we're [00:03:00] gonna talk about today in your hands.
But I wanted to kind of give that little announcement as we get ready to do our public launch, which we will announce that date when we feel confident on our in hands arrival of all of our products that we're launching with initially. But get excited because it's here, it's happening and I could not be more excited.
So. Let's get back to the task at hand, which is answering your questions. And so these are questions that I've heard in the year of developing this. They're things that I have processed and prayed over, and even as I sat down to record this podcast, I'm like, are these. Some of these questions, ones that I feel confident in tackling on this podcast, and I'm like, you know what?
Yes. Transparency is one of our core values. I always keep it real. And even some of the things that I'm gonna talk about, which is like straight up comparing what we have to, you know, other things. They come from a place of love and abundance, knowing that there is a huge world of opportunity out there in both the beauty space and in the direct sales space.
And [00:04:00] I'm really excited to share how Restore Collective fits into that mix, specifically in answering some of these questions. So I'm gonna start with probably one of the most common questions that I get, which is, are your products clean? And so. You might hear me say, and I think I've said it here before on the podcast, I would consider myself not crunchy, this is personally, but I would consider myself more clean, curious, and I have learned through my experience in the beauty space and you know, in the direct sales space with certain, you know, companies that kind of market themselves around clean, that there's a lot of ambiguity out there on what that actually means and what might be clean to Sephora might be different.
To what Ulta considers clean or what a formulator might consider clean or what your crunchy neighbor, best friend that we love considers clean, or, I mean, shoot, even now middle schoolers are downloading like the Think Dirty app and going to the grocery store with their parents and scanning the QR codes and you know, looking at all of that stuff.
[00:05:00] So clean is a little bit of like a moving target, but ~um.~ I am here to say that technically by most standards that are out there, including chat, GPT, when I drop all of the ingredients for all of our things, yes, all of our products would be what is considered clean by most standards. However, that is not something that you will see us marketing with.
And the reason why is because it is, I think it's become honestly kind of more of a sales pitch and more of a. Marketing strategy or ploy. And because there's so much ambiguity, we kind of had to draw the line knowing that there are gonna be certain ingredients in some of our products that not everybody's gonna, like, there are other ingredients that there might be confusion around.
And so I'll, ~I'll, ~I'll name two. One, ~um,~ is Petrol Latum. So Petrol Latum is something that, ~um.~ Is in a ton of cream makeup products and it's a really good ingredient. It adds, it's actually the primary ingredient for, ~um,~ Vaseline, which I know, I've heard of companies that say Vaseline is gasoline and it's bad for your face.
[00:06:00] Well, petrol Autum is one of those things that you kind of take the benefits with. You know, the more of the perception ~based, ~based concepts around what it's actually made ~for~ from. But petroleum is not made from petroleum. It's, or it's highly refined. It's basically the highly refined version of that, if that makes sense.
But it's not like you're putting gasoline on your face. However, we have seen, and this was actually huge part of our research and development process, we know that you guys and kind of myself would rather have a petrol laumum free. Formula to where it's just not something that people have to worry about.
Same thing with talc. Talc is one of the ingredients that's in 90, maybe even 95% of, of powders and eyeshadows on the market. And it's something that is not as damaging or scary as, you know, the worst case scenarios that that could be. But it's something that we would rather not have and you and your customers would probably rather not have if there is an alternative, which there is, which is really cool.
And so when it comes to things like petrol autum or [00:07:00] talc. What we have decided to do is, well, first of all, all of our, ~our, uh,~ eyeshadows except for three, even in soft launch, will be talc free. The other free or the other three will be talc free very soon, probably even likely, by our full launch. And so our eyeshadows will be talc free and all but one of our products.
Is petrol latum free, but the one that has it, I'm telling you is magic and it needs it. And it is, it's called heaven. And it is one of our bright balance shades that magically corrects redness and it goes on like butter. And it's just, I mean, when I tell you, it's just magical and it wouldn't be that magical without the petrol ottum ingredient.
So for example, if someone is. You know, vehemently opposed to having petrol autum in their products, they can just skip heaven and maybe get Heaven's baby sister hope, which also is incredible on redness and actually does not have petrol autum in it. So what we've tried to do is kind of meet people in the middle to say like, okay, you know, talc or petrol autum, these are things [00:08:00] that are important to a lot of people and we'd rather not formulate our products.
With those things, and so that's what we've worked really hard to do in advance of soft launch, but we might make some concessions where it makes more sense to include an ingredient that we consider safe, because that is the word we will use. It's one of our five S's. We'll talk more about each one of them today here and there, but safe, simple, smart, sustainable, and seasonal.
So safe is what we're going for. Well, my friends petrol Autum is totally safe ~Talk. ~It's like 99.9999% of the time. Very safe. But if anything, just from like the, you know, the comfort level that all of us have, if it means that we have to work towards removing those ingredients in our product line. Prior to launch, or even in the future.
So if you spot something that you're like, oh no, this shouldn't be there, or this is a bad ingredient, or, you know, our standards, we like to say everything's made, all the products are that are, you know, go on. All the skincare, makeup, all of that is made in the United States, but it [00:09:00] exceeds the EU standards, which are very strict, and the US standards are actually getting much stricter.
And so if the US comes and says like, Hey, this is not a great ingredient. We'll reevaluate it and we will re reformulate and we are listening. But are all the ingredients that we have on every single product going to please every single, you know, cleaner, crunchy person? Probably not, but that's not what we're trying to do.
We are trying to create safe products that you can feel confident using yourself, and we partner with some of the best beauty formulators in the business to align with that as well. So all that to say, yes, our products are clean, but you won't see us using that as our marketing. ~Um.~ Brand strategy, if you will, because that's just, that's, that's not really what, ~um,~ that's not really the angle that we're trying to sell people on here.
But if it's something that concerns you or it's something that your customer is concerned with. You can rest assured and, ~uh,~ tell them that yes, our products would be considered clean, but they're also welcome to check out every single ingredient that's listed on our website and you can dive in yourself.
We, ~um, we, we~ [00:10:00] will continue to be transparent about those ingredients and have some really kind of cool things coming down the line with further transparency about what each ingredient is and all of that good stuff. So. Get excited about that, that question. Okay, so the next question, I mean, that one's a little bit of a challenging question, but not really.
The next one's really tough, which is what sets our makeup apart from other brands that are out there, and specifically what sets it apart from. A company that I have been a part of that many of you may or may not have been familiar with or a part of yourself, or have customers that are a part of, and I just wanna call this out specifically because I have been very open about my love for my past company, which is called Seint Beauty.
I will always love Seint formerly Maskcara. I love Cara, the founder I loved. Every moment of my eight years, almost, almost eight years with the company, and I wouldn't take a single second of it back. I fully honor the [00:11:00] direction and shift that the brand has taken over the last several years. ~Um,~ and of course the big shift over the last year in terms of, of completely shifting away from the direct sales business model.
So first of all, let me just say. I love Seint Makeup. I think it's great. I think customers that love it and you know, are happy with it, I have no problem with them continuing, you know, to use it and love it. Share it, mix it with your Restore, ~whatever,~ whatever that looks like. And we'll talk about what actually makes it different in a minute.
But if you've noticed or even following the brand. There's been a little bit of a shift towards more of like a luxe global beauty like bougie feel, which there is a market for and it's beautiful and it's, ~I think, gonna do, I think it is. Oh it,~ I think it is doing very well and I think it will continue to do well and I pray that it does, because I do wish everyone who is a part of that company now.
~Uh,~ and you know, has continued on with it. And the entire corporate team, who again, has been a blessing to me. I wish them the best of luck in the future, but I think what we always wanted Saint to be was like. Hot mess mom makeup. [00:12:00] And that's just not really the direction that, that I feel that, that it necessarily is going right now.
So that's, that's a personal opinion of mine. Now, having said that, I do think the simplicity of the concept that, you know, is a all in one palette that, you know is like a five to 10 minute face all in one, you know, customizable experience. That's genius. It's also not new. It's not something that's patented, it's not something that, ~um,~ is proprietary.
It's something actually that's been done for decades. Mary Kay actually did it. I don't know if they were first in doing it, but they have been doing that kind of same concept for years. There's been many others on the market now, ~um,~ and in the past that have done the same concept. And it's a brilliant one.
Just like putting, you know, elixir Oil in a dropper bottle is. Also a brilliant application method. The delivery of putting a cream-based makeup, which is always going to be best for especially women over 35 plus, it just goes on so beautifully. It [00:13:00] makes it looks like a second skin. And again, ours. One, one quick thing before I forget to say.
You'll, you'll note that even if the tins look similar, the formulation specifically when it compares to Saint is completely different. So our skin tint is not as buttery intentionally as the petrol autum based product, ~uh,~ that st has. It is meant to go on, you know, kind of like a, like a second skin. It is buildable coverage.
I've actually seen at some of our restore road trips. People do like a full coverage look and it looks gorgeous, but most women just want like a little bit of a touchup of a coverage of the skin tint. But then our bright balance is meant to go on. It's a different consistency. It's designed to be a more of a buttery experience to where you can get more coverage where you need it.
And for example, brightening around the eyes, it's gonna stay put and last. So it's, it's a little bit more of a fuller coverage, more pigmented,~ um, you know.~ Product that's specifically designed for giving you coverage where you want it or dimension where you need it. Same thing, our lift bronze. It is contour bronzer in one and it blends [00:14:00] so well.
So it's simplifying that step of contour and bronzer even further. Which, it's so funny 'cause even my, my 16-year-old daughter was like, well mama, you always said that you need both and that they're different. And I'm like, that's true, but there's not really many products on the market. And I can say this 'cause I have.
Tried them all in the journey of developing the products. There are very few out there and there are a couple that can do,~ you know, the, that can kind of do~ double duty where they've got a little bit of the coolness and depth, but the warmth to do double duty. But there's not very many options out there and we are so excited about the one that we have that can go in your,~ you know, your~ palette.
That will do double duty. And so that simplifies things even further. So those, those are just a few examples of, you know, some specific different formulations that are definitely gonna look and feel different if you're used to using that product. It's not to say that it's better, that's not what we're trying to do.
I actually, it's funny 'cause I was actually talking to one of my best friends, ~um,~ who is not at Restore but was at Saint, ~um,~ this morning and we were having the conversation, she was like, oh, is it kind of similar to this? And I was like. Oh my gosh. Like in my, like in my brain when I developed [00:15:00] this, I, I know it sounds crazy, but I completely blocked out my past experience and I didn't try to replicate or duplicate the things that were existing, you know, the concept of the system.
Yes. But really what I looked at was, was how can we do this differently but not do it? Differently just in the sake of trying to be different. Does that make sense? Because here's the other thing that I think what kind of going back to more of like the brand focus and alignment of, of, you know, developing a brand and who it's for and you know, Saint and a lot of companies out there in Sephora and ulta right now, they're very much into that like glam, you know, makeup girl.
Like, I'm gonna spend 30 minutes in front of the mirror and, you know, I, I wanna look. Like super put together and I wanna have a million options in how to do that. And I want all the eyeshadow colors, and I want the glitter, and I want, you know, all lots of different things that, that's not the brand that we are creating.
We, our mission is we are committed to simplifying the lives of active families for the better. And again, better doesn't mean [00:16:00] comparatively. Let me be clear about that. What I mean is we want to really just take and make the lives of our. Partners, our advocates, our customers better by simplifying, by giving them smart products, by creating safe things that they can use for themselves or their families.
Seasonal options. That's such a cool, I think, opportunity for us to lean into the color season analysis that again, our grandmothers loved. This was my book. ~Um,~ not a new concept. Again, this is from the,~ uh,~ seventies, and you can see. My grandmother, ~um,~ Mary Lou, ~um, this was,~ this was her version of this book.
~And so, um, and I don't remember where I landed on which SI was listed, uh, which, which s I'm missing here, um, from this particular list. But we'll talk about them all, um, continuing. I.~ But truly we are more about the everyday essentials and serving again, the hot mess everyday. Mom, who just wants to feel like a little bit of an enhanced version of herself.
She's also one who's more about embracing her natural God-given beauty. Not that she can't play it up with some fun shades or even ~down the fu ~down the road. Like you tell us what shades were missing. Like we even had two of our Fpms who are very cool toned. ~They're like, we need,~ they put a little [00:17:00] bit of Marie, which is a ~a,~ it's actually what I have.
Mixed in with Margaret on my, ~um, ~on my cheeks, but Marie is like a pretty cool toned pinky kind of ma of color. They actually put it on ~their,~ their eyes and they were like, it's the best color ever. We need this in a shadow. And I'm like, great. We'll add that in because that's a perfect example of if it.
Enhances like, for example, green eyes and it, and it works really beautifully on cool tone skin. That's when we'll add in a fun shade, but we're not gonna add in a shade like, oh, you know, ~uh,~ blue eye shadows trending or, ~you know,~ I, I'm trying to think of another example. Or, ~you know,~ something like glitter that, ~you know,~ is so fun for Halloween or dance competitions and things like that.
But it's not something you're gonna wear every day, or at least most people aren't gonna wear every day. Not the ~hos ~hot mess. Moms the really cool, funky moms. They might, but. For me and for the brand that we're building, it's more think like the athleisure of makeup and skincare. And so to kind of close this out, you know, I know that it's very, very easy to directly compare not just our product to everything that's, [00:18:00] that's out there.
Which if you go in Sephora and Ulta, I'm telling you there's a lot of sameness and there's nothing that's in a magnetic 10. And palate concept. There're not, we are not going in sephora and ulta, let me just tell you that. So I'm not saying that we are, but there's not much out there on the market and that means there's room for it.
Then with also with branding. So when it comes to, for example, athleisure, you've got Lululemon, which is obviously great. They were kind of the pioneer in the industry, but I don't know about you, but I'm digging aloe now. I still love my Lululemon, but aloe feels fresh. It feels new. It's got a little, I mean, it's kind of similar, right?
And sometimes they're right across the street from each other. And, you know, on the, on the shopping street, right? But it's, it's something fresh, it's something different. And this is very common in every single industry, whether it's Home Depot and Lowe's, CVS and Walgreens. ~Um, you know, there's, there's,~ there should be options within the space and there is a lot of opportunity and room.
And of course, because we are going head on into the direct sales space, which I know is what a lot of us are lacking, that's obviously a primary differentiator [00:19:00] for us, is that we truly. Are focused on leveraging this amazing idea and bringing it to a way that we can help people build a business around it by helping other people build all the business around it.
So I hope that that isn't a weird, ~um,~ too direct of a question, but like I said, I felt like it was important to address and because I have shared my st history on here and because I truly have nothing but love, I mean that. With every fiber of my being. Actually, that's the only reason I felt comfortable going into creating a makeup line, is because I know I'm not doing it out of vindication or resentment or frustration.
Because as hard as that season of, you know, a shift in alignment, we'll call it from the, the vision and direction of the companies, as hard as that was for me, just as much as I would not wanna tell. You know, the, the corporate team over there at Saint to do their business differently. I wanna lean into what the inspiration that the Lord has given me, my experience of what I know customers are wanting and looking for, and build a business that is different, even if there are [00:20:00] similarities around it.
So I hope that that answers the question and it's a good one to ask. So that is what sets us apart. So the next question, and this is kind of tied to the first, and I'm just gonna call it out. So one of the things, if you are, for example, a Saint customer or if you, ~um, you know,~ even just, you know, looking at our skincare, that's completely, completely different than things out there.
You might be wondering why everything, for example, from our brushes to the size of our refill tens, which is what we call them, you know what, why they might feel a little bit smaller. Well not feel they are smaller than what, ~uh,~ what you might see from other brands, specifically Saint, ~um,~ or our skincare.
I actually don't think I have any up here with me,~ um,~ right here at this time. ~Um,~ but same thing like our skincare. The ounces are a little bit. Of a smaller ounce than what you would get from, you know, if you're going to, especially like Publix, right? And getting, ~getting like a big, a big,~ a big like off the shelf something.
Right now, if you look in Sephora and Ulta, there's actually a lot of [00:21:00] similarities in the sizing of a lot of our skincare products from ~what's, what's~ what is on the market, but. The reason, this is the answer to the question why our, everything from our tins to our makeup, to our brushes, ~um,~ are what we call smart sized, which this actually came from a conversation with our compensation plan partners, which they are the best in the industry.
You guys. They do an amazing job and they, ~um,~ have helped build of the a hundred plus direct sales behemoths that are worth a billion dollars or more, they. ~Uh,~ either developed the compensation plan or fixed the compensation plan of a third of them. And so they helped us and right early on in the conversations, they, we talked about one of the challenges specific in makeup and skincare in direct sales is the consumability and the consistency of ordering of the products.
And they said, what we really want you to focus on as you're developing the size of your products is a reorder rate of about two to three months. They said, ideally. A direct [00:22:00] sales based company has something that, that people can order once a month. So that's where brands that have, you know, vitamins or ~um,~ supplements or things like that, which I'm not a health and wellness girl, Roger is, we'll talk about that in a minute.
Well, he is not a health and wellness girl, but he's a health and wellness guru. But anyways, I digress. ~We'll talk about that in a minute. But, um, but, uh, oh, now I completely lost my train of thought.~
~Okay, I am gonna delete this. Ah. Okay, delete this part up to this part, Lindsay.~ So essentially our, ~uh, ~compensation plan consultants, Dan and Andy, recommended that every product that we have from our makeup to our skincare be a two to three month usage rate. And what that does is, first of all, it gives a better value to the consumer because.
They're gonna go through their products at a similar rate so that when we roll out our loyalty club Plus, which is going to be our subscription based program for those when they wanna reorder, we'll get the products shipping first, and then we will roll that out here later on. But when we have that, it will make it so much easier for the customer to be able to get all of their goodies in just like they do with maybe their vitamins and, and supplements, right, on a more regular rhythm of basis.
And do it, ~uh,~ with the perks and benefits of being a [00:23:00] part of our loyalty club plus. Whether they're a partner, advocate, or customer. So that's, that's a benefit. Number one is to the customer. The benefit from a direct sales side is it creates volume that is consistent for the partner or advocate. Because what happens if you have someone that purchases a product that lasts them six months?
Or a year or longer, you're not necessarily gonna get that reorder or know when or if you're ever going to get it. But if it's a product that is designed to be used every day, meaning it's an everyday essential, which is what we use as our kind of benchmark for creating, so we aren't just gonna make every color under the sun ever.
We are gonna create the ones that people want to use. Every single day. Now that is gonna be different whether you're warm tone, cool tone, light skin, dark skin. And so that's what we've worked hard to curate for this first run. And that is what we will add to in the future. So it's what you're using every day and it's what the consumability rate is gonna last in a season.
So like a quarter, right? Two to three months on [00:24:00] average. And that is why our tens are very specifically sized to meet that usage rate. And same goes with our skincare. Here's one of the cool things that we did not even realize when we made that decision. That's a blessing. So we are also launching in Canada, and right now we even have ~our soft launch in ca,~ our pre-order soft launch shipping to customers in Canada.
And we're excited to roll out our Advocate and partner program here once we get, ~um,~ our approval, ~um,~ to be able to do that. But to ship our products to Canada without incurring like the, you know, the crazy duties and all of the things, we had to basically show that it is a less than a three month usage rate, which I'm like.
What? That's crazy. We had already planned to do that. So yes, I can confidently say that our products are designed to last for three months, and so that allows us to easily ship to and sell to Canada as well. And so that's why you might notice that the sizing is a little bit different. We're not trying to be, ~um,~ again,~ it's, it's,~ it's more strategically designed.
We're not trying to be comparative. In that we are trying [00:25:00] to be smart about the sizing of our products and so that ~my friends, is why things are priced the way that they are. Okay, so the next, uh, or why, why not that~ my friends, is why things are sized the way that they are. So, okay. The next question is a little bit more about our comp plan, and specifically around hostess rewards or product credit.
And so I wanted to answer that why we don't have hostess rewards, and this is gonna go back to wisdom and advice from Dan and Andy, our comp plan consultants that shared with us that it was not a good idea for us to do corporate sponsored. Hostess rewards, they shared that many of the people who built their business with that model financially in the environment where we are, and especially building a hybrid model with a really strong affiliate based program, but one that wants to reward our partners deeply within the comp plan with some really cool bonuses.
They said it was not a good idea to put a bulk, a huge chunk of, you know, essentially our. Commissions plan budget into a [00:26:00] corporate sponsored hostess rewards program. I kind of pushed back and they pushed right back. And you guys, we are trusting them as experts and I think that what we came up with is even better.
And it actually is a version of hostess rewards specifically for someone who is a hostess. That might be considering becoming a partner. Our advocate program earns product credit based on sales, but they also get paid commissions. And so if you have someone who is a likely hostess and you're wanting the incentive, that can go along with, well, hey, what's in it for them?
Well, not only will they get product credit when they bring in sales. For example, if they get five customers and a thousand dollars in sales from their class online or in person, and it doesn't even have to be in one night. It can be actually over three months time period, they're gonna get a hundred dollars in credit.
They're also gonna get additional credit ~for~ from, you know, depending on what levels of sales they hit within the comp plan. But they're also going to get paid. They're going to get cash from commissions [00:27:00] paid the next week, which is, I think what more people are wanting right now is. Cash and free product, and it's free to sign up as an advocate.
To me, that's better than any hostess rewards program that I've ever seen. And what it does is instead of us telling, you know, the customer, Hey, here's what you can or should buy, or you having to do it, they can pick and choose. They can invest in their business if they wanna keep doing it, and it's setting them up for that interim process of.
Like ~the,~ the kind of middle of being ~a,~ a customer or an advocate, ~um,~ to partner and it's giving them a little trial run to see, and they've got three months to make the, you know, the credit. They can get up to $600 in free credit over that three month period. So, you know, if there are other similar comp plans that allow, you know, a couple hundred dollars.
~Um,~ a month in, ~you know,~ in credit. That's about what ours is as well. And so that is something that we do have, it's just not done in the way that, that you're, that you're used to. Now if you have a customer like my mom, who, she's not gonna be a partner and [00:28:00] advocate, but she's a great customer and she wants to buy the products, right?
If she were to host a class for, you know, one of our, one of our partners, she would just want like a little gift, give her the, you know, the glow bag or the go bag. And we actually do have, ~um,~ some recommendations for that in our training to where we can share, ~um, you know, kind of ~some best practices of what that looks like.
Like, but like 10 to 20% is ideal of whatever sales that she brings in. Or it can be something that you just have on hand, or it can be a candle from TJ Maxx, a 5 99 candle. Just rewarding your, your person who really just probably wants to help you anyway with whatever it is that you want. To me that is going to be just as powerful ~as, ~and it allows us to build a profitable, sustainable company that's not gonna go by the wayside like so many party plan companies have out there, because I suspect that those who've gone to affiliate programs who have abandoned their direct sales.
That had those, those really high hostess rewards, I think that was probably a part of it. Then [00:29:00] if you look at things like Pampered Chef or Tupperware or 31 Gifts or Color Street who have closed their doors, ~um,~ here recently, it's because of this. And so that's why our comp plan consultants were emphatic that we make this decision.
And so I hope that makes sense that we do have product credit and it's really simple and it's pretty generous, and it's designed to help you intentionally build your business. One advocate, one hostess, one customer, one partner at a time. I. So hopefully that answers that. So the last question is more forward facing and future focused.
And that is, what does expansion look like with products? Is it, you know, are we gonna just do more makeup colors? Is it, you know, are we gonna do hair care or are we gonna do supplements? And the answer to that question is you tell us. I can tell you that we don't, while I do love me some makeup and I love, ~um, you know,~ fun, ~you know, ~makeup colors and we will be adding more, more products into our line.
I even already have some things that I'm like chomping at the bit to get in your hands that are so, so, [00:30:00] so, so, so, so good. So we will be adding more products into our makeup collections. We are, have developed our product line around what we call edits and what that means is like. We want to simplify your makeup routine with our makeup edit, which is a curated collection of everyday essentials.
And you know, that's what we're launching with. We can expand within that to a limited degree, but we don't wanna make that too overwhelming because again, it's like a capsule wardrobe. You don't want too many pieces. Overwhelm creates confusion for the customer, and that's not what we're here to do, is just, you know, build a major beauty brand just around the makeup edit.
Same thing with the skincare edit. We are starting with everyday essentials that can even integrate into an existing routine. We know many of you guys already have a skincare routine, maybe even a direct sales based one. 'cause there's some awesome ones right now out there on the market that you use and love.
What we're coming up with, you can integrate into those routines very easily, and it's not, you know, ultimately we would love to get into [00:31:00] all of the steps and we will of a routine so that it can truly be like a capsule wardrobe for your skincare. But right now, there everyday essentials that you can use and love every day.
With the other products that you're already using and loving in terms of the skincare edit. Also, the one that we're really excited to roll out here shortly is our business edit, and these are gonna be partner specific tools or advocates. After their first three months free trial, they can invest in some really cool business tools that are meant to simplify.
Their lives and business. Right? And so as far as future products go, we envision expanding into future edits. Now, whether that's a body edit or a hair edit, or a, ~um, you know, ~supplement health edit, I don't know. You know, you, you tell us what is it that you want. This is a long game. We hope to be here for.
Long run and we envision ourselves more as a lifestyle brand than we do a beauty brand. And so that's another reason why we say we're the athleisure of makeup and skincare and all the [00:32:00] everyday essentials that your your family uses is there's a lot of opportunity for growth and that's what we will focus on, but it will take time.
So I hope that that makes sense. We already have some fun things, ~um,~ in the works, you know, kind of in the future. And if it falls in line with our five s's, smart. Safe, sustainable, seasonal, or simple. It's absolutely something that we'll consider. And as we always say, our pillars of focusing on our people first, allowing you to tell us what products you want or what your customers are wanting, that's where we're gonna develop the products that are gonna make you guys, if you're building a business with Restore a profit and hopefully us as a company as well.
So hopefully these will answer some tough questions from you guys, and hopefully this makes a lot of sense. And so thank you guys for, for listening. I'm gonna wrap us up in prayer. Lord, thank you so much for those who've taken the time to listen to my heart on developing what I know has been just an inspiration.
That's that's all from you. [00:33:00] And while we might not get everything right. We are grateful to partner with great people, like a lot of those listening who will help us make it better, and that's our goal is truly to simplify their lives in beauty business and every routine that their busy and active families are used to using and loving.
And so we just invite you to continue guiding us all on that journey. We know that sometimes the best ideas don't come from us. They come from people listening, and so empower people to know that. We are listening, we have, and a lot of the products that we've developed have come straight from the heart and inspiration of our people, and we just empower them to continue doing that because we're building this with them and for them, but we're doing it through you.
And so thank you so much for the blessing of being able to do this together. In Jesus' name, amen. All right guys. Thank you so much for listening and stay tuned to next week's episode answering all your questions about the business or the money side of Restore. Yay. See y'all then.
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