165 | The 3 Biggest Mistakes I Made in My Direct Sales Leadership Journey
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Yeti Stereo Microphone-2: [00:00:00] Hey friends, welcome back to the Called to Lead podcast. So I'm super excited about this week's episode because I'm going to be sharing the three biggest mistakes that I made personally as a leader in the network marketing and direct sales space for eight years prior to starting my own company, Restore Collective, getting ready to launch here in the next couple of months.
And so if you're listening to this, you might have been a longtime podcast listener, maybe even back to the beginning when it was the Dream With Me podcast. Helping you break down your goals, or my scale without social phase where I literally took my business off of social media for a year to try and implement strategies that have been around for decades in the industry.
And guess what? They worked. And so Obviously, Called to Lead has been my focus, not just to serve the people that were on my team in my previous company or to serve those of you who might be looking to join us as a partner or an advocate for Restore Collective, but truly to lift up the entire industry as a [00:01:00] whole with the principles that I've learned from some of the biggest mentors in the industry through some of The interviews that I've done over the years through sharing my experience, my journey, my numbers, all of the things out loud, ~um,~ to where we are now, which is serving our field.
And so the cool thing about a podcast is this is the type of episode that can help you understand why we make the decisions that we are making from the corporate side of things, knowing that I have been exactly where you are in your business on the field side. And I think that's one of the things that makes Restore Collective really special.
So regardless of if you are a longtime listener, maybe you're a leader at another company with nothing to do with Restore or whether you are looking to dive in on your journey with Restore Collective, hopefully this week's episode will serve you in learning from the mistakes that I made in my business.
So let's dive into this week's episode.[00:02:00]
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Yeti Stereo Microphone-3: Okay, so I was so excited when I had the inspiration to share the mistakes that I've made over my eight years here in the industry because I truly as I meet more and more people on our Restore Road Trips and we get ready [00:03:00] to launch the company, but also as we're developing the systems and the tools and resources that will serve our field, which will include some really cool automations and some customer service So I'm going to be talking about a couple of different tools and strategies, but also some best practices and some digital courses that are based around a lot of these principles.
And so as we kind of prepare for this, I realized that a lot of this information would be very valuable to share with you as you. Potentially start your journey and sharing about restore collective in this kind of season of prelaunch here or again, whether you just are a longtime listener of the podcast and you just really like the content to be able to serve your network marketing business with whatever company that's in.
And so I'm very excited to share my three biggest mistakes and what I've learned. Also kind of spotlight what we as Restore Collective will be doing, ~um,~ to hopefully prevent these kind of issues from happening, not just because we're sharing them transparently in advance, but really truly we're trying to develop the systems and the strategies, ~uh,~ and even just the service level [00:04:00] from the, you know, bottom up from the corporate team through our founding partner mentors.
And hopefully that will grow into that big beautiful strong solid tree foundational principles. So without further ado, let's dive into the big mistakes. So the first one that I made was thinking that I had to have skill over simplicity. So valuing skill over simplicity. And what I mean by that is because I was an entrepreneur when I started, I, you know, ~spoke,~ prided myself on customer service.
I also loved makeup. If you've heard that. a facet of my story. I've been makeup obsessed. And so at the very beginning of my journey in network marketing, which been a part of three companies, two of them were beauty based, and I thought that I had to be an expert and a pro at knowing all the things about, you know, the colors that we had, the names of the products, the application methods of it, ~um,~ or even the skill set of sharing about it, whether that was [00:05:00] online or in person.
I can be somewhat of a perfectionist. And so even as I was trying to build, like, my Instagram account, for example, the very first one I started, I remember having to, like, strategically place it in, like, a grid format to just make it, make it perfect. So I was trying to value my own personal skill and I definitely was not keeping it simple.
But what I learned is that In network marketing, if something works for you, but it doesn't work for your new teamie, or for someone who has no experience with your product, or for someone who's just not that skilled in things like social media or, you know, tech systems or makeup or beauty or health and wellness or whatever it is, if it's overcomplicated or if it's focused on them having to have a skill set in place in order to be successful, it's not going to work for them.
And that means it's The freedom and the fulfillment that comes from not just benefiting from your own personal [00:06:00] gain in this business, but the freedom that comes from helping other people win, that's really what we're all after. That's only going to come when you focus on simplicity, and specifically simplicity through systems.
So with this mistake in valuing the skill set that I thought I needed over the simplicity and leveraging systems to build my business, I was kind of the only one who was having success in my business. And maybe you have had that experience. you have been able to share and have great strong sales, but then people who maybe join your team don't have that same luck.
Or maybe you are a beauty professional and you are a health and wellness expert, right? And so it comes naturally for you to know how to help somebody else apply their makeup or to, ~you know, Um,~ do it in a way that,~ um,~ is going to be the most effective. Like I always say, I'm not a makeup artist. I've been beauty obsessed, but I'm not a makeup artist.
And I love that I can say that because my passion truly isn't perfection when it comes to makeup. It's the fact that I can [00:07:00] get ready and do my makeup even for a podcast in like 10 minutes or you know, when I filmed,~ um,~ a reel for our RestoreCollective.Co Instagram. I was doing my mom's makeup and we legit only had about 12 minutes to do her makeup.
Now could I have sat there and tried to focus on perfection and making sure everything was, you know, camera ready and perfect for her? Sure. But the fact that I just slapped on the makeup exactly how we teach it and it only took me 12 minutes and she looked and felt beautiful. And you can go follow us on Instagram if you aren't already at Restorecollective.Co and you'll see what I'm talking about. And I just married the process. systems and just did the thing. And instead of trying to be perfect or trying to nitpick or, you know, really focus on being like this pro makeup artist, I was able to help her feel beautiful. I was able to teach her the systems and the process.
And that's a perfect example of what it looks like to just keep it simple and not focus on, on perfectionism. So another example of. The, ~uh, the~ [00:08:00] systems and simplicity is especially important when it comes to onboarding or bringing on, especially your new teamies. And one of the things I had to learn is in overcomplicating things like my application method or what I was sharing with my potential new customer was kind of intimidating to them and it was a lot of information and it wasn't simple.
It's a system that I was using time and time again that I could not only scale and duplicate as You know, my volume grew, but it was also something I could show somebody else how to do. And so I want to take the time to kind of spotlight what is going to become our onboarding system for, ~uh,~ for Restore Collective.
And hopefully this can kind of be an inspiration for you to better understand systems in general and how, when you keep it simple and you focus on just the foundational principles of the right way to do things, that it's not as overwhelming as you think and it's truly something that anyone can do.
Because the onboarding is actually going to start before they [00:09:00] even enroll as a partner or an advocate with you or whatever you call your distributors, it's going to start in that initial communication. And so I'm so excited to roll out and dive deeper in the next five weeks here on this podcast on the acronym that we will use as our onboarding system.
And that acronym is SHINE. So S H I N E. And my friends, if you're looking to start your Restore journey, And you want to be on boarded. Of course, we will have this in a very clear, really easy to understand system that will serve both the new partners, new advocates, and also the new leaders or mentors who are going to be guiding these new partners and advocates on exactly the best steps to get started in your business.
And so I'll spotlight them here quickly, but I'm going to go into them in much more detail in the coming weeks. So get excited for that preview. But the S stands for stay. connected. And this is a perfect example of if someone's not plugged into the community [00:10:00] or isn't going to take that first step, for example, of diving into whatever communication app you use for your team or even better what we use for corporate, which spoiler alert, that is telegram.
And yes, I know it can be annoying for someone ~to download more than one, um, you know, or~ to download another app, ~um,~ on their phone. Maybe there's one that they're already using or have used in the past with another company. But really, that staying connected is the first step to helping people feel like they're plugged into something and to people who are there to support.
And not just one person, not just their upline or their mentor, but truly a community and even the corporate team. And so for us, again, that's going to be Telegram. And while you might have used an app like Voxer or Marco Polo or something like that to serve your team in the past. Encouraging them to get plugged in to stay close to the fire on an app like Telegram is going to be the first best step because guess what?
If they're not going to take the time to download a free app, are they going to follow the rest of the steps in the system? Probably not. [00:11:00] So starting with that one simple thing that Anybody and everybody can do, which is getting connected and plugged in is the first step of the acronym that again, we'll talk more about next week.
But the S is stay connected. The H is highlight the vision. And so again, this is going to work if you're excited about restore collective, but it's going to work for whatever company that you're in. as a part of right now. And what that is, is there's a reason that you were so excited to join whatever company, whether that's restore or not.
And so, for example, for you, I mean, most people haven't tried the products yet. We are trying them at our restore road trips. So if you want to get your hands on the product first, that is the best way to do it is to get plugged into one of our founding partner mentors focus groups so that you can learn more about these road trip locations and try it in person.
So whether that's You know, you are highlighting your excitement for the actual product, or maybe you're highlighting the values of our company, you know, again, we talked about last week that we are a [00:12:00] faith forward company. That doesn't mean that you yourself have to be a believer. And so that might not be what excites you the most.
But for you, it might be, it might be the thing that you've been looking for and searching for as a company that does honor your, your feelings of looking to Christ as the example. And again, you know, letting him be the one that's driving all of our actions through His word. And so whether it is the products or the systems that we're providing or the values or whatever it is that you are so excited about.
By highlighting that vision and choosing wherever and however you want to do it, that's what's going to help you be able to create excitement beyond just yourself. And that might not be with people who want to be customers or that might not want to be partners or advocates with you. They might just want to support you as a customer or, you know, as a friend, but you highlighting that vision and what makes you excited is going to be the next step.
And there's, we will equip you in the systems with some ideas of how to best do that. So the I is invite others on [00:13:00] the journey with you. So you heard me talk about on this podcast long before even Restore started the importance of who invite next, meaning who do you think would love what it is that you're doing, whether that's the actual product itself or the business side, and you're going to want to invite them to something.
A third party tool is what we always say, and that's just anything other than yourself, whether that's a link to something or an event that's coming up. that maybe your team or your branch of Restore Collective is going to be doing, you're going to want to focus on inviting others on the journey. And while this can be done, for example, on Instagram stories or, you know, casting a big wide net, maybe in your Facebook group, it's always going to be ~most.~
~Uh,~ most impactful when you focus on connecting individually with your who's, right? And then that next, ~um, the, uh,~ when acronym, the next is doing the right thing for each one of those ~persons, which~ people, which is again going to~ be, um, ~require an intentional connection rather than just blanket sharing a link to something online.
But either way, you're going to want to focus on inviting [00:14:00] others on the journey. So then next, once you've focused on those aspects of your business, the next or the N and the shine is what's next for you. What is going to be the next step in your journey? So a lot of people who are going to be joining Restore Collective will have had experience in network marketing.
And so for them, they're going to have kind of quite the runway to understand that the first ranks of our compensation plan are volume based. But they may know at the beginning that they want to grow and build a team through the partner program and get to those high level ranks. And so what's next for them might be to learn more about what it looks like and it takes structure wise to get to those next levels.
For some of you guys who maybe haven't tried the product or haven't, ~um, you know,~ really learned more about network marketing. Maybe it is your first foray or you've been kind of skittish to dive in. The next thing for you is going to be to learn more about that and learn more about the products and how to do it.
So what's the next thing for [00:15:00] you to be able to do? Then the E is establish your goals. So once you've done these steps and you don't have to establish your goals before you share your excitement or stay connected or invite others on the journey, but once you've had the confidence of doing those other steps, establishing goals.
Which is going to be best done with your mentor, whoever you enroll with in the business, is going to be the way that you're going to be able to set some tangible things that are suited around what success looks like for you, not your upline, knowing that, if you've heard ~my acronym, Or not the acronym, but~ my analogy of the walker, jogger, runner, or soaring, ~um,~ here on this podcast, most people are going to be walkers.
They're not going to have big goals in their business. It might just be to have some manicure, pedicure money, or it might be to, you know, fill the gap in your budget. ~Um,~ it might be to just ~do, you know,~ take your husband on a fun trip or put your kids in travel baseball, something like that. Like you're going to set a tangible goal for your business.
And for about 20 percent of you guys, you're going to want to set some bigger goals in [00:16:00] your business. And you've got big goals and dreams for this. But establishing those goals right from the get go is what's going to be the motivating factor for you to get excited about your business. And I'm really thrilled to introduce something that we are going to be rolling out called the Momentum Incentive, which is essentially our Fast Start, which is going to be focused on equipping you with some tangible rewards for getting started in your business.
with momentum right away. And so that's going to be the first goal is just to go ahead and work through that momentum incentive and what that looks like. And of course, when you guys enroll and learn more about our compensation plan in the weeks and months to come, then you will be able to, you know, kind of experience what, what that looks like.
So that SHINE acronym, my friends, is one of the ways that we will be keeping it simple, knowing that every single person, whether they are a founding partner mentor, ~uh,~ Or whether there's someone who's never been in direct sales before, it's going to work through this shine acronym because it's simple.
It's a [00:17:00] system and it's something that's going to work for everyone. So don't be like me and make the mistake thinking that you have to have the perfect skillset or even know the right things to say, or even know all the details about whatever your product is. You just need to value simplicity and systems.
in order to create duplication in your business if you want to be successful and have fulfillment from helping others win. So that's the first mistake.
Yeti Stereo Microphone-2: ~And so the cool thing about a podcast is this is the type of episode that can help you understand why we make the decisions that we are making from the corporate side of things, knowing that I have been exactly where you are in your business on the field side. And I think that's one of the things that makes Restore Collective really special.~
~So regardless of if you are a longtime listener, maybe you're a leader at another company with nothing to do with Restore or whether you are looking to dive in on your journey with Restore Collective, hopefully this week's episode will serve you in learning from the mistakes that I made in my business.~
~So let's dive into this week's episode.
~
Yeti Stereo Microphone-4: Okay, so the second mistake is valuing strategy over serving. And what I mean by that is if you are a goal getter like me, or you're ambitious, or you're the type, again, that loves to set goals, and maybe when you get through that shine system, for onboarding, you're like, okay, I'm going to do this. I'm going to go all the way to pinnacle partner here at restore.
You might have those big goals and you're going to be able to break down what it's going to take to get there. Hello. That's literally how the podcast was started back with the dream, dream with me day. So you can go break that down if you want to. But what I learned as someone who is a [00:18:00] goal getter, and I like to say I'm a recovering achiever is the biggest mistake that I made is not focused on serving the people that need me.
Versus where I found myself getting stuck with serving the people that I needed to hit a rank in the business. So one of the really cool things about our compensation plan that's going to absolutely really kind of take this pressure off of you is we will not have any kind of focus on activity.
Meaning you don't have to get active in this business to count for someone. their structure. And you may have experienced that in the past. I know I have where if someone would just sell a little bit more, they would count and they would be that little bucket or bubble on your bubble chart. Right. And so for us, our focus is on profitability and that first foundational rank, which honestly doesn't even impact the other ranks in any way, but it's a way that if someone is doing this business as a restore collective partner, we always want them to maintain that they are profitable, [00:19:00] that they are covering their investment in the business.
Through our digital business toolkit, which is what people will invest in when they become a partner with restore or after the three months free of being an advocate and kind of testing it out. Once they invest, we want them to be able to make money, right? Like that's the entire purpose of a business is to provide an income and be profitable.
~And so First of all, we aren't going to have to have, you know, gone are those days of you having to be like, Hey, are you gonna get active?~ The question~ then~ becomes, Hey, is it your goal to be profitable in your business this month? And then from that, you can create the volume in your team if you're building one or even yourself, right?
That's needed to soar through the ranks at Restore Collective. And so the reason, ~um, you know,~ I know a lot of us have struggled in certain comp plans is because you do need the people to sell or be their paid high rank at certain points in the journey. And so first of all, we designed our comp plan to not focus on that.
So even, for example, our generation bonuses, which come. at a lower level of leadership. It's really that kind of like first main leadership [00:20:00] levels when you start to get to take advantage of a minimum of 2 percent on your entire team's volume for that, that generation,~ um, ~of,~ of leader,~ a leader developing other leaders on your team.
But the cool thing is, is that's not based in their paid rank. It's based in their high rank or their career rank, meaning the highest rank. So you don't have to, to worry about, Hey, are you going to get paid at your rank this month? Because nobody likes that conversation. Nobody likes to be pressured to have to do that.
No one, or especially if you're like me and you're non confrontational, no one likes to be the one to have that conversation. And so even though, as you grow through the ranks and the different phases and steps within the restore collective compensation plan, for example, you focused on the sales. ~Uh,~ side of things and in building your own volume from sales.
And if that comes from a team, that's great because you can rank three times on volume alone. And then the next ranks are, are based on finding partners to join you. If you're in the partner program side of it, remember advocates, it's just an [00:21:00] affiliate. So the team building side ~is,~ is not, ~um, not ~applicable there, ~but, uh,~ but that is also volume based.
So it's not like you have to have the perfect structure with those, um, you know, with those teamies, the volume can come from one person. Maybe it is an advocate. ~Um,~ it can come from five people who are, ~um,~ you know, just being profitable in their business and hanging that profitable partner of selling 100 U.
S. Dollars a month to be profitable in their business. ~Um, you know,~ either way, whatever that looks like, it's more the structural components are more volume based. Now, as you grow up into the next two phases, which are more the leadership phases, there are some more structural components that come into play with our compensation plan.
But again, they're volume based. To create those structure requirements. And so where there will be at some of the highest leadership levels, a little bit of strategy and understanding of where do I need these volume buckets in my business to happen? What I don't want you to do is to make the mistake that I did and value that volume.
[00:22:00] Over the people that are the ones that are creating the volume, and it's not again, who you need to rank up or who you need to sell that volume. It's who needs your help and love and service. And so I love to share the story. I've shared it on the podcast, but one of the biggest turning points in my network marketing journey was when I had gone a few steps backwards.
I was solidly getting paid at a top 1 percent rank. I ranked up to about the top like 0. 2 percent something like that. But then I fell two steps backwards to still the top 2 percent in my business, but it felt horrible. But the reason that it was is I was focusing too much on the structure required to hit that top rank that what happened is I burned everybody out.
I pushed and pulled people there to where they didn't want to do it again. It became not fun for them. It became, you know, even though I didn't feel like I was being pushy and that was not fun for me, they did. They felt pushed and pulled and dragged for my benefit, not because they wanted it. But in that month, I'm so thankful for [00:23:00] this sweet Colleen Matthews, who is one of our founding partner mentors.
She actually flew with me to Bob Heilig's conference that exact month where I fell backwards and she did not have a single teammate. I don't think at that time she was even active in her business. So she certainly was not counting for any of the bubbles that I needed in my bubble chart. But she looked at me and sweet Tanya, who is also going to be a restore partner, which I'm so excited about.
She And Colleen looked at me that day and they said, Heather, we need you. We want you. We just flew across the country to Texas and we need your help. And I realized in that moment that I was going about my business in the wrong way by focusing on the people who. Either, you know, didn't have big goals for the business or never really had the ambitions that I did.
But yet they were the ones that were closest to the rank that I needed for me to proceed. And it sounds ridiculous and terrible to even admit this at the at that time. But I'm telling you, it's easy to get slipped into. And maybe you've done this [00:24:00] yourself. Or maybe you might have even been on my team and have been a result of this or another leaders team.
And that might be why you are skittish about network marketing. And so I'm here to tell you that it is a mistake stake. You want to be strategic and kind of understand like what it takes to get there. But if that's all you focus on in the business, you are not going to have that fulfillment from helping other people win because they're going to feel pushed and pulled and dragged towards your goals, not Towards their own and so my biggest mistake or one of the three was Valuing that strategy over truly serving people and meeting people where they are and hopefully our compensation plan will motivate you to do The right things and to make those right decisions But even if you ever find yourself at a place where you are making it about what you're gonna get from it versus how you can serve Best serve your people and do the next right thing for them, then my friends, it's not going to go well for you in this business.
And so, ~um,~ another one last thing [00:25:00] I want to note on that is you may notice and when you do kind of dive into some of our compensation plan, if you're plugged into our focus groups and ~you, um,~ the Founding partner mentors have the possibility to share what we call the ready to grow guide, which is kind of ~our, um,~ our version of, ~um, you know,~ explaining what the compensation plan looks like.
It's kind of a Choose your own adventure tool. That will be the resource we use moving forward. So if you're connected with a founding partner mentor. Ask them about it. If you aren't yet connected with a founding partner mentor and you want to be a part of Restore, this is your friendly reminder that now is the time to get with one of them.
And I know that it's a hard decision, but we have now shared all of their stories here live on the podcast each week. You can go on our Instagram again at restorecollective. co and see their quick little snippets and reels of just a little highlight of their journey. But make sure to get with them if you want more detailed information about our comp plan.
But one thing you'll notice is to get all the way to the top, you really only need three really strong leader legs. My friends, if you're focusing just on those three legs, [00:26:00] you are probably not going to get there. So we like to say focus on the five, five at a time. So start with finding five customers, do that again and again and again.
And naturally, you will be able to find five partners. And once you've found your five, guess what? You're going to feel really confident on knowing how to do that. And from those five partners. Three of the five are probably going to have the volume needed to help you progress in the rank. But if you're only focused on getting three or instead of five and then five again, and then constantly focused on, you know, always growing your own personal business, then by the time you get to the leadership levels, you're going to want to focus on finding five leaders so that you don't have to sit there and say like, Hey, are you going to get paid at your rank so I can get paid at my rank?
Because one of the biggest blessings when I finally learned that serving my leaders, what regardless of what rank they were, but based on what they wanted from the business, it allowed me, for example, by the time I got back to, ~or back to,~ and then ranked beyond that top ~2 percent or~ 0. 2 percent in my company, I had two different paths to get [00:27:00] there.
And so I didn't have to go and say to my leaders like, Hey, you're going to get paid at your rank this month. Because I had the width and the breadth because I was focusing on building people up, even if it wasn't something that was necessary for my rank. So I had someone ask me at one of the road trips this week, if you should build wide, focus on building wide or deep.
And the answer is both. And really the answer to that is if you want commissions, grow your volume. So volume equals commissions, but you're going to be wise to focus on going wide with your customers, which is where you're going to find your partners. or advocates and then growing wide with those, which is where you're going to find your leaders.
Because remember, only 20 percent of people who join your team are even going to want to do, you know, really anything big with their business or they're the ones that are going to be the joggers, the runners or the Eagles soaring in their business, right? And then from that, if you want and do have high aspirations to be at the top levels of leadership, you're going to want to build as many leaders.
as many pinnacle partners as possible yourself. And that should, [00:28:00] that's my goal. And that should be your goal as well. So the biggest mistake was me valuing strategy over service in my business. So don't make that mistake. Then lastly, this is kind of tied to my scale without social days and something that as we do the, ~uh,~ examples of what we're calling the beauty lab experience, which is that really great way to share in person, the value in a small group.
~Um, ~you can do it one to one, but. Getting four to six people around your dining table and having the systems and tools that are provided by corporate. That's something that I'm really, really passionate about because the biggest mistake that I made was valuing content over connections. And what I mean by that is there was a time in my life that I felt like the only way I could grow my business was to grow my Instagram following or to grow, like, for example, I even partnered with a company, Lange some of you guys might have heard of it, or actually did sell a ton of ~hair.~
~of, you know, tools,~ hair tools. I did grow my following, but it wasn't helping my business because not everybody could sign up to be a Lange consultant, right? So go [00:29:00] back to the first mistake. I was valuing skill over simplicity. And even though I was doing well and making great money from that, it wasn't something that I could show my team how to do.
And what it did was it focused me Like obsessing about content and focusing on whether it was Lange or with the company that I was with, like what to actually share and when to post and again, kind of being strategic about that content. But what I was missing was the connections that are required to go deeper in your business.
And so whether you do have a big following online or in the past, maybe you have focused on the more affiliate or influencer side of growing your business. You know that it's really difficult to create the connections required. There's just not enough of you to go around right to even understand who are your runners in your business, right?
And so that's where if you are stuck in that content rat race or it doesn't feel like a gifting that comes natural to you because I can tell you it did not to me. ~I~ It felt like something I had [00:30:00] to do, not something that I wanted to do. And so if that is you and you feel like you have to grow a following through, you know, content in order to grow your business, I'm telling you that's not the case.
Creating intentional connections. Inviting six of your neighbors around the table for a Beauty Lab experience. Or taking the time, if you do a post in your VIP group on Facebook, or you do your stories and people respond, to connect with them, to go deeper. And just know that there are people, I always feel the need to say this, that they do have the gift of content creation.
And if that is you, keep doing it, friend. We have several of our founding partner mentors that that is their gift, and I am so thankful that they are a part of our, ~uh, you know,~ ground up team, right? Like, that is a huge asset and value, but they're not all like that. We can work and we can grow together and we can leverage the power of social media for those who have the gifts.
But once again, it's not just about the type of content you create the people who do this best. And there are some gals that I [00:31:00] know that can and do sell big that are really, really great at developing these intentional connections within their teams so that they can also grow other people's business, not just their own.
And so if that's you and you're making a mistake like me, where you are valuing the content that you put out there and what that looks like over the important and often scary individual connections that come through creating that value through your content or creating things that are going to be engaging, essentially, you're just focusing on the wrong things.
And so. Also, it's a relief that you can absolutely create and leverage your existing connections without even having to create content, ~uh, ~at all. So if you want to know how to do that, again, go back through the year or more worth of content on this podcast, as I shared the scale without social ways to grow your business without social media.
or alternatives to social media. So my friends, those are the three mistakes that I made. Just to summarize, it was valuing skill over simplicity in my business and [00:32:00] feeling like I had to be a perfectionist and ~you know, you know, ~expert and all the things before I could actually do the business. You need to dumb it down.
You need to make it so simple your middle schooler can do it. And if you can figure out how to do that, and hopefully we're going to show you how to do that through our shine. onboarding system, you will be in business. The second mistake I made was,~ uh,~ valuing strategy over service or over serving my team.
So don't be like me. Don't focus on what you need or who you need to create that volume or to hit that rank or to be profitable in the business, but focus on who you can serve and what their goals are and mentor them towards those and then you will both win. And then lastly, don't focus on valuing content over the connections that can come from creating that content or without even having to create the content to begin with at all.
And so those mistakes I hope will help you be able to grow your business, whether that's with Restore or not. And I'm just so grateful for the hard things that I've been [00:33:00] through in my business. Can I get an amen? Because they've brought me to where I am to hopefully. know exactly where you are in your business and on the corporate side of restore collective to be able to help build tools and systems and a comp plan that's innovative to serve some of those challenges.
But also just again, to be able to be there to empathize with you when you do make the mistakes that I have made in my business and hopefully prevent you from making them. So I'm gonna wrap this up in prayer and I'm just so thankful for y'all being here. Dear Father, thank you so much again for the longtime listeners of the podcast and the people who literally have just stumbled upon this crazy, amazing journey that you've called us to with Restore Collective, but also to lift up the industry as a whole through you.
The mistakes and the hard things that I've been in my business and that I've seen others make in their business so that we can lift up this industry together and really shine a light on the best practices that truly are laid out in your word and your example. And so we're just thankful for that, first of all, [00:34:00] and we're thankful for the people listening that do want to do it the right way, that for them to know that there's grace.
If they have made these mistakes before, like I have, um, if there's someone that they need to connect with and apologize about doing those things, that can, that can be a really, really powerful way to create that intentional connection, not from what they're going to gain from it, but truly. for freeing that part of their heart of that guilt or that shame that comes from really valuing our own ambitions over the needs and the serving of others, which is one of the things that people get so often wrong in this business model.
So just thank you for the discernment. Thank you for the gift of the Holy. spirit for those who've given our lives to you. We're so thankful for that and just be with everybody listening and, and give them the clarity on whatever their next step and path is in their business, whether that's with restore or not.
And thank you again for the opportunity to serve you and your kingdom in Jesus name. Amen. All right, guys. Well, I am so thankful for each one of you listening, and I can't [00:35:00] wait to continue sharing more about these systems and breaking down our SHINE acronym for those of you guys who want to start your foundation of whatever business you're growing the right way.
So y'all have a great week. Bye. Focus Group Survey:
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