Copy of 124 | C.H.I.S.E.L.: How to Leverage Exansion for Your Business - with our without going global!
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[00:00:00] Hey friends, welcome back to the Called to Lead podcast. So today I am going to be doing another episode in the series where I've been sharing and going a little deeper with Brett Blake's acronym, chisel, which is all about helping lead your company and your network marketing team to renewal. If you feel like you might be in a little bit of a slump or your business is going backwards, and you're like, how do I like grow from here?
Well, chisel is all about that. And don't get into the acronym. Anim to start out in a second, but this episode is going to be all about expansion. Which is the E in chisel. And so automatically that might come to mind global expansion, especially if you're a part of Seint, which is the company that I am with because we are getting ready to expand globally. But the cool part is the tips and the tricks that I've learned from Brett Blake's renewal book. And the ideas that I'm going to share in this episode really can work for you even without having to expand globally.
So it's something you can [00:01:00] implement in your business right now, today, this season, even in the busy-ness of summer, but certainly when, and if your company, including mine are going to be expanding globally, it's something that you can absolutely take advantage of as well. So let's dive into today's episode. Okay, so let's start by breaking down the chisel acronym, just to review a little bit. In case, this is one of the first episodes that you're tuning into. And you're like, what are you even talking about with this chisel business or this renewal situation? Heather? Well, essentially renewal is my word of the year, which is based in scripture, Romans 12 two do not be conformed to the pattern of this world, but instead be transformed by the renewing of your mind, by where the renewal of your mind.
It says renewing in certain. ~Um, ~certain formats as well. And then you will know his good and pleasing and perfect will. And so renewal is obviously important to me, tied to scripture, but it's also a book that has been such a blessing in my business that I read a few years ago after interviewing a top leader in a [00:02:00] company who had been through exactly what our company is going through right now. So essentially about five to seven years into every single network marketing company. Yes. I said every single one. So that could be, if you're in one that's been in business for like, Generations I'm talking decades. It went through this maybe a couple of times, or whether you're a part of an emerging or up and coming or a newer company, or whether you're a part of the company I'm in, which is Seint.
Beauty, every single company, about five to seven years in, well through their journey. They're going to go through the life cycle of the launch phase, the growth by promotion phase, like ground level opportunity, anyone. Then you're going to reach, what's called the growth by promotion phase, which is when things start to level off like a normal business because no business goes straight up forever. There's that's not a thing.
Okay. The rollercoaster is real in life and in business. And then after the growth by promotion phase comes the shakeout, which is what I believe [00:03:00] that Seint is for sure in right now. ~Um, ~just based on the numbers, which of course I share, ~uh,~ out loud. With you guys on my renewal recaps. And so you can go back and literally look at what my business is looking like throughout this year, if you want and stay tuned. And a couple of weeks for the renewable. Recap for may, which is not quite over yet. But. It's shaping up and I can pretty much confirm.
Yeah, we're in the shake. So, what do you do when your company is in the shakeout? And this is where my friend who recommended this book was when she recommended it. We were not there yet, but I was so glad to read the book because it helped to plant seeds and prepare me for when we were there. So that might be you, you may be in a company that is on the newer side and you're, you're kind of wondering, like, is this thing gonna like sustain itself? You know, is it going to be like this for the long run or, you know, is the company that I'm in?
Like, is it going to be in the downturn or slump for the longterm? Well, I obviously don't have a crystal ball and only the Lord knows. And that is where, you know, hopefully your faith can kind of step into you. You can trust [00:04:00] his, his wisdom and his guidance, but I also love that Brett breaks down based on his experience that he has worked with dozens of network marketing companies and come up with a formula, the chisel acronym to help you to know exactly what to do, whether you're the, an owner of a business or in someone in a corporate business, or you are a leader like me. And so the chisel acronym, I have gone over each letter so far up to the E and the C stands for cash.
So that's, if your paycheck is feeling really tight or going backwards, and you want to know how to save cash, I can link to that episode where I talk more about that. Then the H stands for hope, which is bringing back hope for the future, which I believe is very bright. Thanks to the expansion opportunities.
We'll talk about today in this episode. So I'll also link to the hope podcast. I talked about a few months back the, I stands for innovations and how you can leverage things outside of even new products. Because a lot of times that's what you're craving, but that's not always what you need [00:05:00] in a season.
Like the shakeout. So I'll link the innovations podcast as well. The S was what we talked about last month, which is simplicity. And that comes down to really creating really simple systems for yourself and for your team. So that duplication become, can become the factor for pouring fuel on the fire and gross. So that brings us to the E, which stands for expansion.
And the next month in June, we will wrap up with the L which spoiler alert is a leadership. So, which obviously we share a lot of leadership tips on this podcast, but today's is going to be all about that E or expansion. And specifically Brett Blake, the author of renewal says that the goal is to develop a strategy to reach customers.
You are currently not serving. So when he says expansion, that's what he means is basically if you're a business, feels like you're not, you know, you're. Oh, gosh, I'm really bad at analogies, but like you're, you're milking a dry cow. Is that a thing? [00:06:00] You're anyway, there's there's not much juice in your existing customers. Maybe you were reorders, which I'm going to, I'm not gonna lie.
I'll save this for my renewal recap episode, but my reorders are a little bit down and I'm finding that people are ordering like one or maybe two tens of highlight where before they used to spend 50 to $75 on their reorders. Now they're spending like 20, which I think my point to assign with the recession. Or not the recession, but a potential coming recession or just the economy in general, because I've experienced this before in my, ~uh,~ my traditional business.
So anyway, I'll save that for another episode, but if you like me, maybe are seeing your reorder slip a little bit, or, and you're not doing anything different, you're still serving your customers in the same way. Or maybe you're finding that you're kind of not having a lot of luck on Instagram or you're really not great at finding a lot of new customers trying to build and grow on social media.
And you're getting a little bit exhausted there. Well, the goal of the expansion is to find new. ~Uh, ~customers, new [00:07:00] demographics, new, ~um,~ geographic places. And that's what we're going to talk about today. So he says there's basically three different markets that you can expand to. And then one is kind of broken down into two.
So the first one is geographic location. So that can be domestic, like meaning literally another town or a city or a state. And we'll get into that in a second or it can be internationally geographic, meaning like. Another country. Which you either have that option in your, in your company or you don't, or you may in the future as we will, which I'm excited about. And then you have different demographics, which is essentially, you know, different types of people in the same region.
So it can be different age ranges, different generations, different skin tones. ~Um, ~you know, all of those things kind of break down from the different demographics. And then finally new languages. So languages can [00:08:00] essentially mean, you know, obviously in one country, one town, but there are people who speak different languages in those company, ~uh,~ countries.
And so being able to leverage that is truly important. So we'll kind of break down the three of those. Okay. So the first one is domestic geographic expansion. So this is the one that I recommend you focusing on now in your business
So essentially what this is, is looking at different pockets of growth in your own country, that you may know someone, even if it's just one person or you may have somebody on your team, that's really kind of taking off personally in their business. And you're seeing a spotlight of growth in their city.
And so you taking the time to go meet them, see them, whether it's a drive, if you're a top leader and you can afford it, it might even be worth the investment to fly there. But essentially that's what I'm going to be doing this summer is some Seint road trips as I'm calling it or meet Seint. Road trips, where I'm going to be going to spot [00:09:00] light little areas that have some emerging leaders.
First of all, some gals who are really doing big things in those specific regions, which means there's definite opportunity there because the momentum and the fire is already in those regions. But then there's some other places. For example, Charleston, South Carolina. When I look at the map that our company Seint sends in the email to all of the artists on a recognition day, which is always the 15th of the month. They'll send out a little, a little graphic with each state and South Carolina in particular is an underrepresented area within,~ uh, ~our,~ uh, ~our, ~uh,~ company. And my mom actually happens to live there and I go there all the time.
It's kind of like a little second home for me or second, you know, like home base, if you will. And so that one, I don't necessarily have any strong leaders or big sellers in that area. I do have a couple of people on my team that I'm looking forward to meeting. I have a couple of perspective, artists that I'm kind of working with in that region. [00:10:00] But it's an area that I can connect with my customers who are, they're obviously leveraged like my mom, right. Go with your word market, always, but it's essentially getting really smart about the different demographic or geographic.
I should say areas that are around me within. ~Um, ~within this kind of area and region, I'm physically going there. And it does not have to be fancy. You guys just honestly like even going out to Mexican or something like that. It's great. I plan to do mine a little bit more organized where I will be bringing back something that I did. ~Um, ~back when I started growing my business, I, that was, I called it meat mascara back in the days, that was our company was called mascara. And what I did is I did the first hour, I would have kind of a meet and greet with prospective artists and existing artists so that they could get to know each other and kind of see like, oh, wow.
I like this person. She's a lot like me. And they also had something to invite their prospective artists too, because sometimes that's like, when you have someone interested, you just don't [00:11:00] know what to say, right? Like if you've already maybe talked to them about it, but you just need that catalyst. Having a third party tool, which an event or a gathering or a dinner out at a Mexican restaurant.
That's a perfect example. Like, Hey my at Seint great grandma or whatever is going to be in town on this day. I'd love for you to meet her. I know at one point you'd consider doing what I do. Would you be interested in coming with us at five o'clock on Friday? And it's one of those things like it's, you're not even asking them to join you.
You're asking them to come and meet some people and do something fun, which I know right now women are craving connection. They're craving community. And they love things that are fun. So if you can have a really fun meet and greet for an hour, and then I plan to couple, a two hour training for the artists that are in that area.
Because as I've been talking about on this podcast, we've implemented some new really strong systems. That I want to make sure everybody knows about, and it's cool because whether someone is a top leader, which we'll [00:12:00] have them kind of present and teach and speak and kind of be the face if you will, of these events.
But essentially if someone's just getting started, like we invite any of the prospective artists to stay and actually learn more about the business while they're there, why not? And like see how it actually works. So it's perfect for them, but it's a good reminder, even for seasoned artists or for people who maybe have been in it for a second. And haven't really done much and want to dive back in.
So literally physically going, if you can, to an area of domestic, like geographical expansion opportunity is a brilliant way to spend your time and this season and just make it fun. Keep it simple. And see what happens. So I'm really excited about doing that. And I will definitely keep you guys posted on where I go.
Maybe stay in touch with my email campaign. You can go to HeatherKBurge.com com and there's like a little email thing. I think that pops up and you can jump on my email list if you want to stay in the loop on that. But I'll probably update you guys on the podcast [00:13:00] that week as well on where I'll be going.
And it'll be kind of in the Georgia, South Carolina, possibly upper Florida region. So stay tuned for that. So, ~uh, ~Domestic geographic expansion is definitely something you could be focusing on. And you can do it virtually too seriously. Like if you like, for example, ~Uh,~ I'm just going to throw this out there.
I probably should pull up the email with, in fact, I will let me pull up the email and look at Seint. Some hotspots of,~ um, ~growth, possibilities, and maybe something will come to mind if you're in my company.
Okay. Y'all are gonna laugh. I had to actually pull up a map of the us cause I'm like, oh, what state is that? So my geography is clearly not the strongest here, but I'm looking here. At a map that Seint gives and you guys like, for example, Hawaii, Wow. There's only 68 distributors in the entire state.
And I know it's not the biggest state, you know, in the U S. But for example, I have an amazing leader who just moved there not too long ago. [00:14:00] And she's military. And I mean, military is amazing because obviously they have connections all over the world because they've lived in different places. But yet they can also meet locals in that area.
And so, ~um,~ Hawaii is a perfect example. There's literally 68. That's insane. You know, the upper Northeast, like Vermont and Maine. And what does that New Hampshire. I mean, there's like, no one up there. This is crazy. You guys. What an incredible opportunity to share the love, especially who've, if you have felt like, you know, you're, you're kind of out of ideas in your town or in your area. Well, do you have a cousin or a family member that lives in any of these places?
Like Nevada is actually really low, New Mexico, really low, like only 109. So, you know, think about like, okay, who do I know? Like who do I have a cousin that could host a class for me, maybe a virtual demo online. And, you know, just cause it's not just about finding distributors, it's about, about [00:15:00] finding customers.
And that starts with having a really strong referral base. And Brett Blake talks about specifically asking very specifically like, Hey cousin, Susie. I know that you have been living in New Mexico for, you know, a bit, how's it going over there? Have you had a chance to make some brands? I was curious if you would be open to inviting some of your friends to let me share a little bit more about my product with them. And of course, if it was mine, I would say I I'm all about helping women simplify their makeup routine.
And it's really fun and interactive. Would this be something you'd be interested in helping me with and more than likely she's, especially if she's like someone that's close to you, she'll probably say yes. And if it's a customer of yours and you look in your back office and you're like, okay, this girl in Nevada has ordered, you know, 10 times, like. Perfect opportunity to specifically ask her to help you basically share this with help her friends, right?
Like share what you have to offer with her friends. And so this is just a way to kind of get your brain rolling [00:16:00] and being able to see this visual, get speed excited. Cause again, you, you automatically think when you hear a state, if you know somebody in that, or if you could, cross-reference it with your customer list, the opportunities with geographic expansion are huge.
And I highly recommend that you take advantage of this. If you're feeling kind of stuck or stagnant in. In your business. And again, you can do it online too. Like on social. If you're building there, you can maybe do something in your stories, like anybody from Nevada. You know, Yes or no. Or any of these states and you can get really specific.
Like I am looking to help more people with my product and help, you know, focus on the problem that your product solves always. But that's another training for another day. So domestic geographic expansion is the first one. So now let's dive into international geographic expansion. So this is still focusing on where someone lives, but obviously internationally is not in the country where you are.
So this is very relevant again for our company, lots of other companies, I've seen a couple. I think that are expanding. Here quickly [00:17:00] and to other. And other countries. So maybe you're with a completely different company and you're wanting some wisdom and advice on this as well. But essentially what Brett says is it really just starts with one contact in that country. One, my friends.
So, and it could be, again, if you're a military, like, have you ever known someone who's lived in one of these places or perfect example for me as my sin, like the last time I was visiting with my sister-in-law actually I think we were just chatting on the phone. She said her brother lives in England in the UK.
And I was like, oh my goodness, we're getting ready to launch Seint. In the UK. And she's already, she's a huge fan of the makeup and she loves it. And so I said, oh my goodness, do you think he'd let me come visit and crash on his. Couch. If I were to kind of meet some folks before. You know, when we go and expand there, even if it's people who maybe are existing customers. ~Um, ~who had just ordered straight from corporate or something like that. And she's like, absolutely.
And so it did take me specifically asking her and she would have to ask him, and I think I've [00:18:00] only met him at their wedding. Pretty sure. But by asking that I now know one person kind of that lives in the UK, that I can absolutely find some connections and go on an adventure over there. If I want to. But essentially the idea isn't that you have to have at tons of connections or relationships already built in these countries, if any, at all, as we'll talk about in the next idea I have for this. But it starts with just one and being bold enough to ask and invite them to help connect you with people who might be interested in what you have to offer with your product or your business. So the next way that you can leverage international expansion is by creating an interest group for those who are. In that country who might be interested in learning more about your product. And you can do this before. The country launches.
So I'm going to share a story of one of my leaders, Tammy Williams. She is amazing. And she's so stinking smart, [00:19:00] that one. And when we were launching in Canada, she actually didn't know anybody in Canada, but she created an online Facebook group called Canada, loves mascara beauty at the time. And she was also smart enough.
She did some ads to drive interest into those groups. And what was really cool about that is she kind of thought outside the box and because she didn't herself have like a huge following, a lot of connections, I would say. But she invested just a little bit. Of on ads to drive people to the group. And she was very transparent about like, look guys, I don't know when this is coming, but you know, word on the street is it's coming soon and I want to be your makeup girl when, and if you are ready to dive in. And in Canada, we did launch with the artist program at the same time as the, as we launched with the product.
But what's kind of cool about this and why I actually love that our corporate team, if you're insane is doing, is they're launching with the product first. And so that is really a way that you are building relationships and connections on the [00:20:00] foundation of the product. And so essentially like having a VIP group, but specifically to. This one demographic or geographic location of whatever country that you are going to.
So it's, it's definitely something that, you know, just like there can be a ton of different. Like beauty groups as we call them in our company or VIP groups for whatever business you're in. You can do the same thing. There can be a bunch of these out there. So this isn't some hidden secret that we all can't leverage because there are like billions of people in the world and hundreds of millions of people, if not more in each of these countries, depending on which one you are looking to expand into.
So creating these interest groups around the product and just staying in touch with them and letting them know whatever it is that you know, and educating them on the product, helping them get to know each other, because guess what? You're creating a community and a culture. Which if you do, you know, to grow a team in that country, you've established the [00:21:00] foundations from within that group before it even launches.
And so this is a brilliant way to get ahead of it. And honestly, I haven't done it yet, but I need to jump on doing it myself, but it's a little. Secret that you can start and invest in if your company is looking to expand or is already in these kind of companies or countries. I always say that com companies, countries anybody's. There's two words confuse me for some reason. So, all right, so last but not least is investing your time and learning about these markets and doing things like zoom calls, like. You know, interest calls or even like, you know, three-way calls where you're getting to know connections or just learning about the culture, or, I mean, if you can go visit like my husband and I, we have our 20 year wedding anniversary next year, and we're talking about maybe going to Australia because that's one of the countries that we are going to be launching into within the next year.
And so I'm like, okay, we can couple an amazing getaway trip for us as a, you know, [00:22:00] as a marriage, he also loves to sport fish, and there's a really good sport fishing out. There we can couple that with a business opportunity and kind of work a little smarter, not harder. So if you're planning a vacation, maybe with your family or your husband or your girlfriends, What a great way to kind of couple, it's not like you have to work the whole time.
That's the best part about the business of network marketing? Is, you can combine them, but once again, it does not have to be in person. You shouldn't be. Spending a ton of money unless you're making the money. However, I will say that probably any amount that you do invest in something like ads or creating community or going to these countries, or even states as we go back to the demographic ones is worth your time and investment. In the long run to build those relationships and to build those communities.
So really invest your time in learning about everything from the culture to the people that are there doing these zooms are in-person and taking the time to really put your energy and focus on these different countries can serve your business so far. So that's international expansion, and I [00:23:00] definitely recommend that you look into that because. Brett Blake says that no direct sales company has ever reached and sustained a billion dollars in revenue. ~Uh, ~by just staying in the U S alone. So, you know, our company, I believe with my full heart, that we will be a billion dollar company, just because I think the product is that fricking good.
We already have pent up demand in these countries already for people finding on Instagram and following our corporate and some other influencers who've been sharing it. And so they're ready. They're excited. And I definitely think that we have an opportunity to. You know, be one of those billion dollar unicorns that are in the network marketing industry.
And like Brett says, we're probably not going to get there without international expansion, which means that like, that has a huge opportunity to even triple our business from where we are, if not more so, so I'm excited about that. And that is the second part of the,~ uh, ~expansion opportunities is the international expansion. And then lastly is the demographics [00:24:00] side of things.
So this is more like less thinking geographically or thinking of, you know, different states or different countries, but more thinking about different types or groups of people. So, one example of this are generations. So in our company, this makeup is amazing for mature skin. So that is one area that I have seen absolutely explode in the last year or two are women who have found out in their fifties and sixties who found out that this makeup. Makeup is amazing and they're sharing it with other women just like them.
So finding ways to cultivate that, you know, the communities again of women, because it can feel really lonely. And I know that for example, Tammy was the first that I mentioned was the first. Women over 50 to reach the artist seven level, which is kind of like our big top leadership role. ~Um, ~and so it can feel kind of lonely for that.
And now I know years later, because that particular demographic has grown when we have our rewards trips, there's probably like 10 to 20% of the people who [00:25:00] earn those sales driven trips are mature skin women over 50. And so they take a group picture at each one of these. And I just think that's so cool because they're kind of banding together and. And you can kind of create that community and culture or connect yourself with other people in that demographic to help figure out how you can best serve them.
Because there's different things that, you know, different platforms that certain generations like better or worse than others. For example, technology is not something that a lot of women over 50. I have grown up with and so tech can be a little bit. You know, tricky for them. And so you can kind of tailor some of the things to make it, make it a little easier for that demographic. And then if you flip to the upcoming generation generation Z, which is what both of my daughters are, y'all, they are very entrepreneurial, very driven and ambitious, and they have grown up with the stink and phone in their hands and things like Tik, TOK and Instagram, it's like second nature to them and they feel comfortable putting themselves [00:26:00] out there.
Whereas like the, you know, the older generations, we have to convince them to go live or to post a selfie rider before and after. But these younger generations, they feel comfortable sharing the facets of what it is that they're doing. They're doing it anyway. And so what an amazing opportunity, and I'm seeing hotspots of growth kind of for the first time, honestly, in the seven years that I've been with Seint in the 25 and under market, because these like younger millennials or generation Z, they get it.
And again, they're on Tik TOK, if that's even still going to be a thing, which I think will. Shift to probably YouTube would be my, would be my guests, because I know even my youngest daughter who is like, kind of on the, what is it, the younger end of gen Z. She loves you too, which is one of the reasons I'm investing so heavily in that platform, because I think that that will follow them. Into their, you know, the age where they're working, right.
Because they're going to feel comfortable making YouTube channels and knowing how to do that or putting together shorts or cute transitions. So I, you know, think, but really [00:27:00] finding a way to kind of focus in on those younger generations is another beautiful example. And then of course, like, you know, most of the artists or distributors on my team are probably in the millennial or gen X age, ~um,~ age bracket.
So those are going to be like the probably 80. Percent. So what expansion is, is kind of focusing even outside of, of the bulk of where your businesses to try to reach more and new audiences like we talked about. So think about that. What age ranges can you reach? What what's something that you can do to expand and reach those different markets, maybe the younger or the older. Also another one would be like skin color, skin tone.
And that applies, obviously it's huge and something like a makeup company, because we have to make sure we have the product range associated with it. ~Um, ~but honestly, Culturally, as I've talked about on a previous podcast that I'll link. There are lots, like, for example, you know, like the women of color demographic, [00:28:00] they like have like just a different like set of cultural norms and like, you know, just kind of like just, it can be a little bit different.
So you want to be able to connect and make sure, as I talk about in that podcast with Dr. Ramona Lawrence, she's like, you want to make sure that your recipes of what you're doing, your systems for sharing your product for, you know, onboarding people on your team. You want to make sure it fits in that those. Kitchens.
And so I think that's a beautiful analogy to really make sure that you're serving that and the best place to do it is to ask. So what we did, and I've talked about this a couple of times on the podcast is we actually put an artist inclusivity panel together, and it's not just for women of color. We have mature skin in there.
Again, we have Hispanic. ~Uh, ~because obviously that is a huge, you know, in the U S where there's a huge Hispanic population, again, that, ~um, ~different skin tone, different language, which that's going to be the last thing we'll talk about in just a second. That, what we did is we put our heads together.
Not only to help them feel heard and seen and [00:29:00] understood in the way that it can feel sometimes really lonely, but also to figure out how to better structure our systems. And I'm so excited because I think they're basically done, which we will be rolling those out. If you're insane. If you're on our team, get excited, those will be coming. ~Um, ~here very, very soon. And it's basically taking our existing recipes or our systems. And making sure their most effective and most impactful for those different demographics within, within that.
So I'm really excited about that. And that is another example of what you can do in your business to focus on expansion within those different markets. So that's demographics. Lastly within kind of the demographic is the actual languages that you are speaking. So I think I've talked about this here on the podcast as well, but my amazing housekeeper, she has been a family friend for like, gosh, probably 15 years.
Yeah. At least I would probably say she's been with our family for 15 years. And she decided to enroll as an artist a couple of years ago. Look at, she loves the [00:30:00] makeup and she totally saw the opportunity. The network marketing industry in general, in the Hispanic community, is that like they get it because they're so community driven, they are relational driven.
They're not scared to put themselves out there, especially to make an income for their family. And they love buying and sharing products from their friends. And so she got the concept, she got the product. And so she did decide to join, but unfortunately I didn't really have many, if, any tools in Spanish to be able to help guide her for that.
And so if you don't have the way to serve your, these different languages, maybe you're in Canada because I know I have a ton of Canadian listeners as well. And you want to reach into kind of the French Canadian market. I know that's another beautiful example that like, like our company, I love, ~um, ~That our packaging.
I think it's on here has started to include, ~um,~ maybe not on this one, but. I just pulled the closest thing next to me to see, but they've started including the French. ~Um, ~Versions of the products on. [00:31:00] Eliminate tour. Here we go. Here's one,~ um, ~on there. And I think that first of all, that's a requirement in Quebec for someone to be able to expand that region in particular, but it's a beautiful way to expand into a branch. You know, speaking community or market, plus it just sounds really shaped to what's one of my goals to speak. To speak French one, one day. And on that note. That's another thing that you can do is you can actually learn the language.
So I'm doing duo lingo right now. Now I've been terrible about it in the last couple of weeks, but I was really good at the first few weeks that I dove in. And one of the reasons is, is I want to be able to speak the language when we expand to Mexico. I don't have to be fluent in it though. I think that would be an amazing asset to have even in our country.
And so that's something that you can do to improve, you know, yourself and just to kind of grow instead of just wasting your time. Getting lost in this role on Instagram, spend 15 minutes a day on duo lingo or Babel or something like that. And you can actually learn the language [00:32:00] and be equipped to better serve your existing team, to be able to connect more relationally with other people.
And that's such a beautiful way that you can expand your markets by better connecting with those around you. And so I know Carla, my housekeeper, she loves when I try to kind of speak Spanish with her just a little bit, as I learn. And I know that that helps to strengthen our relationship and the connection piece.
And that is the kind of thing that, cause she's still an artist with me. It's the kind of thing that once we get these systems in place, Could spark that to where she could be my next top leader, because she's got that amazing Hispanic market, you know, right here, which then could spand geographically right into other areas and markets.
And so I interviewed,~ uh, ~A guy named Andrea who was wit or is with I'm. Sure it's still paparazzi. And you guys, she was an American. Who did not hardly speak English when she joined. And she grew her team to over 20,000 with, I think about 80% of them being Spanish [00:33:00] speaking. And that was without going to Mexico.
You guys, that was just in the us and Puerto Rico and Puerto Rico is another amazing example of like kind of a baby step transition. Like if you're, if you're in the U S if your company's in the U S which it probably is, you can expand to. Puerto Rico as kind of a baby step towards getting into things like Mexico.
And you can make sure the systems are there to support it. So I hope that this helps give you some food for thought on how you can expand your business. And with, or without global expansion, because it is a huge opportunity for you to shift your focus. And it doesn't, as I always say, it does not have to involve you growing some huge following and some company, it starts with building connections and relationships beginning with one person.
And if you don't know that one person help. Breech the people that you know now to help connect you with that one person, that five, those five people, just a small group that you can authentically and genuinely share. The amazing opportunity that you have that can [00:34:00] help solve the problems for the people in that country, that region, that area. Wherever it is that you're looking to do.
So I hope this episode was helpful and giving you a little bit of inspiration and how to grow and build your business and stay tuned for more of the chisel acronym as we wrap up next week. And don't forget if you want to go back and listen to all of the other chisel episodes, the cash hope, ~um,~ the,~ uh, ~Innovations the simplicity. Episodes, those will all be linked in the show notes as well. So thank you guys for listening, and I hope you all have a beautiful week bye!
