121 | Renewal Recap: My Actual Numbers for my Seint Business in April
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[00:00:00] Hey friends. Welcome back to the Called to Lead podcast. So today's episode is going to be another one in my series called renewal recap, where I'm essentially giving all the scoop on what my business actually looked like in April. So if you've been following along in this series, you'll know that each month at this year, I'm going to be sharing the wins and opportunities for growth, along with some actual numbers and recognition, because this is ultimately kind of like my team page, right. So buckle up for all the scoop on what went down in April.
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All right. So without further ado, let's dive into April's numbers. So I won't spend a lot of time on what the word renewal means. You can go back to previous episodes if you want all the scoop on that. But as for the recap goes, I think that's pretty. You know, obvious. So all I'm going to be doing is I'm going to be sharing my work acronym, which is what I recommend for you and what I use to review the month, the season, the year, maybe it's a quarter for you of your business, because if we don't take time to pause and [00:02:00] reflect on what we did, right.
Maybe some areas that we need to shift our focus a little bit. Definitely shouting out all the good stuff and good people who are doing amazing things in your business. And then really keeping track of some important numbers. If we don't do those things, then we're not going to be treating our direct sales business, like a business. And so I am an open book and I love tracking the stuff I know not everybody does, but this is hopefully a simple way that not only can you get a peek behind the lens of what an actual Seint top leaders business looks like, but it's also something that you can do and implement for yourself.
So I hope that you do. So whenever we talk about numbers or anything in business, I always want to reference our income disclosure statement. So I will link that in the show notes or the description of the YouTube video, if you're watching there, just so that you can see, I am an artist nine with a company I've been here for seven years. So the numbers and the things and the data that I'm sharing, this is specific to my business.
And I encourage you to [00:03:00] analyze your numbers as well and whatever company, whatever business, whatever rank you are, all of those things. So the acronym again, I use is called work and it stands for wins. Opportunities for growth recognition and KPIs. So I'm going to break down at my April with each of those different areas and I'm going to pick three, any Terria. So let's start with the wins. So I had big win in April and that was, I got to attend our company's annual well, yeah, I guess annual now it's going to be actually twice a year. Reward trip.
So this one was called watercolor. It was in Playa moon Harris, I think is how you say it, Mexico. And,~ um,~ it was pretty special because it's the first one that I like outright qualified for in a couple of years, because last year's, I technically don't qualify for. They decided to extend the invitation to some of us as high ranking leaders that weren't able to attend the leadership [00:04:00] retreat for due to unforeseen circumstances.
And so they extended the invitation. To us. So I was so excited to be able to get back to one of these. And I have to say our Seint. Corporate does. Focus the qualifications for this, for in the past, they have focused very heavily on sales. And I, even though I do sell on average in the 40% commission bracket, that's usually not quite enough to qualify for these trips.
And if you're not there yet, don't worry. This is something that absolutely I've seen those who really put their focus and energy and going for it. I've seen the impacts that it can grow on their business and on their team, but it's not for everybody, but I definitely want to take the time to shout it out as a win personally. But also for the team, because anytime we can have the opportunity to get together in person to kind of mastermind, to meet other like-minded leaders. I really built some strong relationships and connections from some gals, not even on my team, which was really special because the ones who were there are the ones who are doing the things right there. They're selling some makeup. [00:05:00]
And so it's a big deal and it was so special. They actually include for us an additional guest,~ um,~ into the cost, but it can't be saying artists. So I brought my sister-in-law, who is an actual painter artist and we had the best time. It was really, really special. But the one thing I will say is if you ever go on a trip like that, you're going to want to go on them all.
So I am perfectly working towards qualifying for the next one, and this is going to be a kind of a make or break month for me. So y'all stay tuned for that. So that's my first one is qualifying for watercolor. Our word trip and being able to get together with some amazing LEAs and Seint earlier in April. So the second win is not necessarily a KPI that I track all year long or one that I've necessarily gonna give you the scoop on, but it is a big win, which is I have 394.
I think it is 394 gals that are registered for our annual reunion or our [00:06:00] 18 month reunion called over the rainbow. And so that's a big number. First of all, I was so excited to see that it's right now, about 8.9% of the team. I'd love for that number to be at least 10%. And so that's a metric for you that you can, however, big your team sizes.
You can kind of track that if you will. So 10, 15, 20%. When my team was smaller, I probably went for like a bigger, bigger number, but 10% is, would be amazing. And so I'm hoping to kind of work towards doing that. ~Um, ~but what's really exciting is that is a larger number than I think we had registered for the last reunion called wildflower.
That was in Texas last or yeah, last year, I guess it was last April about this time last year, actually. And so I'm really excited at the interest that's been sparked, but I definitely would love to also continue to put it more of a focus on that. And I encourage you to do the same. And I am going to link to a video that I did that talks about. ~Uh, ~reunion or your company's annual conference is being the one and only shortcut in [00:07:00] this business.
And so I definitely encourage you for example, insane. We've got a week. Well, it will be less than a week from when this episode errors that the early bird ticket pricing is going to be available. So if you're like me, you're going to be spending the time. In the next week, if you're insane, connecting with your girlies, inviting them to reunion and you better be there yourself, girl, if you are in Sankt, cause I cannot wait to hug your neck.
It is such a blessing. And actually the,~ uh, ~I think the F I think it is the episode that I'm sharing is one of the best episodes that I have, ~um,~ that like in terms of viewers. So I think it'll be a good one. If you're contemplating going to reunion yourself. So I'm going to take that as a huge win. All right.
So the last win that I'm going to share is,~ um, ~something that I just am really proud of. And that is the sales per active TIMI on my team. So that is taking anyone who actually got active in their business in April, you know, at any dollar amount above, it's usually about three 50 in the us, [00:08:00] or it's like almost 500 in Canada.
And then add up all those numbers divided by the number of people who got it done, which PS was less than 20% of the team. So. So if it feels like no one's getting active, know that that is kind of the norm, especially right now in this business. And that's okay. But I'm focusing on the 20% who are choosing Lee to die, choosing to dive in and actively work their business.
And you guys, they sold on average $1,617, which is huge. I mean, you guys, that is such a blessing and I share this in my KPIs later, but that's almost $500 is like $485 in commissions. And our. 30% commission bracket. And that is huge. And yes, I do have a couple of really big outlier sellers who sell like over a hundred K.
But even if I take out their numbers, it's still over $1,300, like 1341. Which I just, that makes me so happy. So again, if you're sitting on the fence or if you listen to my podcast and you [00:09:00] feel like your business is going backwards, are you really going out all in, in your business? Are you working to get active and then some, and are you encouraging your teammates to do the same? ~Uh,~ not for your benefit, but for their benefit, because look, what happens when you start to put a little bit more energy and focus in that sales, you set that goal to get active. And then you reach for the next commission bracket and the next commission bracket and the next commission bracket.
And it just is so exciting to meet, to see those type numbers. So I'm going to count that as a big win. All right. So next up, let's move on to opportunities for growth. So I always say I share the good, the bad, the ugly. And this is when I start to see some things where I'm like, okay, yeah, I've got to work on that. Or just things that could have been circumstantial to a given month. So the first opportunity for growth is something that's maybe not the best metric for me.
And, but then I know that that's something that I can shift my focus and work on, which is why it's an opportunity for growth or the oh, in the work acronym. And so for [00:10:00] me, my personal cells was an opportunity for growth. So I know I've kind of been, hopefully not bragging. I don't I'm, I'm never one to like brag and know that that's not what I'm trying to do with any of these numbers.
It's just to give you a clear picture in this season of what a business actually looks like, because I'm an open book and it kind of keeps me accountable to. You know, putting it out there and to doing the things, to hopefully improve the numbers and help them to grow. But I always say that, you know, the speed of the leader is the speed of the pack.
And my sales, I did not have the 40% commission bracket, which is always a goal of mine. And I kind of coasted in, ~uh, ~about 40% down to last April. So I was like 27, 73 was ~my, ~my sales for last month, which is still not terrible. It's not terrible, but it's not my average. My average is over 4,500. And a month.
And so it was definitely below average. So I don't know what was up with that. I'm honestly like a little surprised because I've made some connections with some customers that had rolled up to me. So I was thinking that might establish, you know, a little bit more of a relationship with the [00:11:00] reorders from that.~ Um, ~also,~ um,~ my, my YouTube, which actually, yeah, we're going to put this as the op. The thing I'm going to do about my opportunity for growth.
How about that? But I am still getting in color matches for my YouTube, which is a growing. ~Uh, ~a growing thing. However, I'm realizing that those color matches are not converting as well as they should. And I think that's tied to what I'm actually sending them. And so I'm going to get really clear. On the language that I'm sending in my color matches.
And now granted. Some of my color matches might literally be someone else's customer. That's just getting a second opinion because I do offer all my podcasts. I point everybody to the artists that they're shopping with. And I, you know, I never tried to steal anyone's customers, but I do like to help educate them.
So it could be that they're doing what I tell them to, which is go back to the artists that, that helped them originally. But also I noticed that a lot of them were creating accounts in my back office, but never quite completing the order. So I do have a followup system with them. So I have been following up, but I [00:12:00] plan to follow up one more time this week. Just and give them an opportunity for me to kind of make it. A little bit less confusing.
Perhaps we also have the new starter collections that I plan to kind of present as a perfect starting point for them. So it's, anytime you're not seeing the conversions come through, either on your content, meaning you're not getting a lot of say color matches or interest from your content, or if you are like me, you're getting the conversions in terms of like color matches, but they're not converting to sales.
You've got to check your PR process and your flow. And so I'm going to be doing that. This. Week, because I think I, or I know I can do better and I'm going to have to step it up if I'm going to qualify for the next trip. That's for sure. So that's my first opportunity for growth is my personal sales and focusing on upping those color match conversions. So the second opportunity for growth is. And this was kind of tied to going to watercolor. But realizing that it can be a [00:13:00] little discouraging for those who didn't qualify or who are very, very far from qualifying who watch maybe all that stuff go down on Instagram and they've kind of get FOMO and they feel like, oh, well, I could never be there. And so an opportunity for growth is really focusing on in-person connections for every one.
So I've been kind of teasing this and today the inspiration kind of hit me and I'm getting some Seint road trips as I'm calling them in the works. Where I am going to be, hopefully with any leaders that are in this kind of region, like in Georgia, a few spots in Georgia, South Carolina, Florida, and maybe Alabama.
I don't know. I mean, I don't know how much, how many of these things, I'm just going to kind of start and see, but I'm going to be doing these fun road trips. That'll be opportunities for, for artists in that region, whether they're on my team or not to gather in person, but they'll also be an opportunity for them to invite someone to learn more about the business, because it will be kind of a meet and greet if you will. And I'm really excited about this.
I think this is a huge opportunity for growth to kind of do [00:14:00] something that's like not, not as big as reunion. It'll just be something simple. That is just a way that we can get together and do something special. So stay tuned for that, ~um,~ information on that, and I'm really excited about doing it. So that's the second opportunity for growth is in person connections. So then the third opportunity for growth is artists that are quitting. So we are in, what's called the shakeout.
Meaning people are making the decision whether to stay or to go. And we're trying to do both, which we've talked about in past episodes. So I won't go, I won't go there in this one, but we did have, ~um, ~Seint had, I guess what happens is maybe people don't automatically fall off in the back office once they've stopped paying their dues.
So they kind of had another Exodus last month, which meant that. About was it 5%, something like that? Yeah. 4.8% of my team disappeared for an a back-office with CS. So these were gals that were suspended, meaning they had not paid their back office fee. They weren't doing [00:15:00] anything in their business.
So if anything, they're kind of diluting the numbers, but still, you know, that's not an awesome number to see that many. It was like 218 artists that quit, which was 4.8% of my team. So that's sad. But you know what it is, what it is. And again, this is just an opportunity for growth for trying to, as I talk about plugging the holes in the leaky bucket and committing to that renewal process and really exemplifying what it looks like to. Go all in with saying and with my business and, you know, to, to fight like, you know, just any kind of narratives that are out there, but yet address any of the things that we can. Fix or control or, you know, the things that, that are within our control, right.
Or the things that we can communicate with corporate things like that. ~Um,~ so I'm committed to this and I'm excited about it and I'm not going to let a number like that get me down, but it is an opportunity for growth, nonetheless. So I'm going to throw that one in there. So next up, this is one of my favorite parts, if not my favorite part of [00:16:00] this entire kind of renewal recap, if you will, and that's recognition, which is the R in work. So this is my time to shout out some gals on my team who are doing amazing things and deserve all the love at kind of varying different levels. So the first gal actually heard about from one of my leaders, Hayley, who, ~um,~ is rocking and rolling herself, but she was telling me about her when we were in Mexico together for the reward trip.
And this gal's name is Masha Maloney. And you guys, she just joined in March. She had a great March, but in her first full month, which was April you guys, she was number 11 on my entire team. She made the top 12 out of over 4,400 people. In her first month in business, which is mind blowing. And if I remember correctly, it's a lot of it is doing in-person, which is really exciting.
And she also was able to enroll two new artists. So I [00:17:00] suspect that this might be her month to hit that foundation. Right. Vardis three, I'd be shocked if she doesn't with those kinds of sales and with enrolling and leading by example. And so I'm just so excited to shout out Masha. I have not met her yet, but you can bet I am looking forward to connecting with her and hopefully meeting her and at our reunion in the fall.
But. Huge shout out to Masha Maloney for being in the top 12 in her first full month in business. To me, this is just proof that newbies who are just coming in are as fired up as ever. I also have had a few new artists either joined directly with me or, you know, kind of join underneath some, some gals that like, for example, my sweet friend, Emily, that past. ~Uh, ~she actually had one of her best customers that decided to enroll, which is exciting,~ um, ~because her business still exists in the form of an LLC and a trust, which is really special.
And so anyway, I can see that these new artists are excited, excited, they're fired up and they are ready to rock and roll. And Masha is paving the way and leading the [00:18:00] example for her girlies. So I'm excited for you Masha. You did amazing girl. So the next person I want to recognize is one of my direct artists who is the most consistent person.
I think I know insane. And she is just beautiful inside and out. And her name is Tabitha Roulis. So Tabitha and I go way back. It's crazy. At one point, she was on my third line. You guys, and there were 2000 between us that were. Both still are very, very special to me. Good friends that we stayed in touch, but just through circumstances over the years, because Tabitha, sign-ups almost seven years ago, it'll be seven years, this July for her.
And you guys she's been active in her business. I I'm pretty sure every single month since, but not only that, like last month she came out with like a great sales month. And so she's just one of those people that I see I'm in her, her team page or her team chat, if you will. And she's always. Always sharing the goodness.
And she, you guys, she's busy. She's a pastor's wife, she's an [00:19:00] author now she's written books and she's just like one of those ladies that is just everybody that knows her. Absolutely loves her. So it's no doubt that that's why she's had such success. Plus she looks to the Lord for her sustenance and for the wisdom and she follows the process.
And so I just am, I'm so proud of Tabitha because she exemplifies what Jerica Mortenson and I talked about on last week's episode, which is the power of consistency. NC in your business. And I just, even if her pace isn't always running. Or, you know, even jogging, she still is consistent and consistently working her business.
And when I was looking at her numbers last month, I was like, you go girl, get it done, Tabitha. So Tabby, as we call her, you are amazing. I'm so proud of you girl. And you definitely deserve all the recognition in the world for your consistency over almost seven years, which is awesome. And then last but not least, I'm so excited to shout out somebody who is very patient. In terms of reaching a huge rank, which is artists five, the [00:20:00] top 2%, and her name is summer read.
So you guys, summer is an amazing leader that has been doing the thing for a few years now, and she's been doing great. And I would say slowly, but surely like just growing and building and serving her team. She's her mentors above her are like stacked with goodness. And so she has been led by example from the best, but she's pretty awesome herself and other busy, busy gal.
And. And she's had actually a couple, well, in one in particular, this one rockstar who's just been ranking like crazy. And so sometimes when you have people ranking. You know, underneath you, it can be exciting, but you can feel like, oh gosh, I need to get, you know, keep up with them or, you know, We call it sometimes like an elephant leg when one leg is building, ~um,~ you know, kind of in becomes like the bulk of your team.
Well, I'm so proud of summer for not letting that get to her head and to focus continually on serving her existing team, but also growing her team because she has been doing that and helping people rank on her team because she had in addition to [00:21:00] ranking to artists five, which again is the top 2% of the company.
And you can check out that in the income disclosure as well, but she had two people. People rank to the foundation rank of artists three last month on her team, which is amazing. Amazing. Amazing. And I can't say enough cause you know, that's one of the things that I recommend to track and your business as well. So huge, congrats to summer for ranking.
And I also want to shout out. ~Um, ~cause I know I'll be shutting her up big time, but her one of her mentor mentors, ~uh,~ Miranda. Well, gosh, I. I mean, you guys, she has a lot of amazing mentors, so Casey. ~Uh, ~Courtney. Janet, like, I mean, you guys, she's, she's stacked with mentors, but, but I'm just really proud of Marinda because she is this close to hitting a major rank artists seven, I mean, And she could force it to happen.
She could make it happen, but she's not doing that because if you listen to my business on, or my episode on the five reasons your business might be going backwards, you can know that it can be really tempting when you're that close to force or push [00:22:00] for a rank, but it can often cause your business to go backwards.
And she's not doing that. She wants this to be sustainable and she's encouraged her leaders to do the same. And I was so excited to watch her exemplify that. So congratulations to all of you ladies over there, just like crushing it in your business and having so much momentum, even despite like this crazy renewal season.
Right. So that's my little recognition for this episode. Finally, we're going to talk the actual numbers. So this is where some of you guys probably like, you're like, eh, I'm done. Click off episode, or if you're like me, I'm like, give me all the specifics and the details. So either way, it's important to track the KPIs, the key performance indicators in your business. And I'm going to try something.
You guys, I like am a little scared to put it out there, but I did. I think I mentioned it on one podcast, but I did a KPI tracker for my own personal business on Canva. And it tracks everything from my color matches and my conversions from those to my team volume, to my team [00:23:00] size, to just all the different things like enrollments, rank advancements.
And so I made a template on canvas that I'm going to share with you. You just have to know that it's not coming with like instructions. So not yet. Anyway. Maybe I'll get to that at some point. But you're just going to have to edit the numbers or delete, like when you click on the little graphs you can put in your own numbers, because mine will be in there just to kind of show you.
So you'll be able to see that, click that and edit it yourself. And I'll drop that link in the show notes, ~um,~ or in the description on YouTube so that you can check it out. And again, I don't know if it'll work. I don't know if you're going to want to use it, but I figured. Once I've made it. Why not share it?
Because I think it is a really cool, very visual way to track some of this that I'm sharing with you guys. So the first one that I want to track for the KPIs for this episode is the total team sales. So we had 1.6, 2 million in team sales in April, which again is amazing [00:24:00] anywhere between one and a half to 2 million I'm thrilled with.
And I was also excited to see that that was. 16% down from last year, but that's better than 19% down or 18% down, which is what the last couple of months have been. So what's cool is even if the business is maybe like, just slightly less than what it was at this exact same time last year, it's not like it's getting worse less.
Does that make sense? Like, it's not like we're like 20%, 30%, 40%. Because that can be scary. I know that from the recession, when my, my, ~uh,~ my boutique business that's exactly what happened. It was like we started 20% down and then it was 30% and then was 40%. I was like, oh my gosh. This is terrifying, but I was excited to kind of see the percentage down, go up a little bit. That's me. You know, always the glass half full it's being. I'm going to take a sip of water.
Okay. So 1.6, 2000016% down from last April. It was pretty flat too.~ Um,~ Whatever the metaphor March, there [00:25:00] were pretty similar. It was down a little bit, but pretty flat, which is probably typical. But again, personally, so I'm not sure the team volume and then Mr. My volume, so my personal sales were two. 2,773, which was 40% down from last April.
So I'm like, that's not great. But now I know what I need to work on. Right. All right. The next KPI is total artists. So the total artists on my team are 4,410. So, again, thrilled with that really, really happy with that. I had gotten it above 4,500, which I was really excited about. So I was like, no, I didn't want it to slip back down, but that's. That's okay.
It is what it is. It is 3% lower than the total number of artists I had last year, which does mean again, people are kind of quitting. We had 218 quit. That's 4.8% of the team. So. Not ideal, but you know, It is what it is. All right. Rank advancements. So we have 37 rank advancements, [00:26:00] three were at the foundation rank or higher, which I would also like to be more.
And actually this, did I say that as an opportunity for growth? I think I meant to. Oh, well, that is also an opportunity for growth is rank advancements, but maybe I had that last time. So maybe I didn't do that. But Rick advancements, I didn't have any my direct strength, but I have some that are pretty dang close.
Well, I did have a new gal that again, joined not with me cause she was a customer of, one of my Teenie's. ~Um, ~but I did help her cause she was local to me and she did right to artists too. So that's exciting. ~Um, ~so rank advancements was 37. What do we have next? ~Um, ~did you do. Average sales per teeny.
So I already told you guys the average. ~Um, ~sales per active teeny, which was 1,617, which is $485 in commissions on average for those who got active. ~Um, ~but the average, if you take the entire. Total sales for the team and divided by the entire number of Teenie's. We had [00:27:00] 282 CV commissionable volume, which is about in the U S 409. ~Uh, ~dollars on average in Canada, that's 5 64, and that is getting active, which is great.
It's actually,~ um, ~in, oh, Nope. It's not in the 20. ~Uh, ~5% commission bracket it's in the 20% commission bracket. So it's still a little less than a hundred dollars in the pocket for, ~um, ~yeah, like maybe 60, 60 bucks, something like that for, ~um, ~for those who ha did that on average. Which is better than nothing.
It more than covers the back office fee. Again, I wish more people would either just like go all in and decide to get active in their business or decide what's others have done. And. If they're not going to actively work their business, or at least don't see that in the future. You know, I'd almost rather them decide this isn't for them.
And that would be okay too. But this is a metric that I recommend that you track, which is the sales per active TIMI. So then I already mentioned the sex one, which is the percentage [00:28:00] active, and it was 19.7, which is exactly the same as last month, which I thought was interesting. So 19.7% active and then finally total customers for me.
So, and this is something I recommend you track as well. And so for me, ~um,~ I had 25 61, which is 133 new ones. And if you listened to last month that I had like 500 and I was like, where did they come from? It was from an artist that had rolled up to me. So I suspect that this is from that as well.
And I don't know that I'm really gonna be able to get into the weeds to figure out exactly what that looks like. I did have some new customers from. Referrals and from YouTube. As well last month. So if you new customers there. So, okay. I think that was all the KPIs and that rounds out the work acronym for April the wins opportunities, the recognition and the KPIs.
And again, I encourage you to go analyze your April numbers right now with this same, the same metrics. And I hope that this is helpful and you getting a visual [00:29:00] for what a business looks like at the level that mine is in Seint. So you'll have a great week until next week. Bye.
