Video 79 | Do's and Dont's of a VIP Group on Facebook - Perfect for the Integrate Social Media Strategy
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[00:00:00] Hey friends, welcome back to the call to lead podcast so I am really excited about today's episode because it's going to be one of the last few in the series where I've been talking about the four strategies of how you can. I use or not social media to grow your network marketing business. And so this episode is going to be focused a little bit more on the integrate strategy and specifically one thing that's ~kind of ~an old school option that is honestly how myself and a lot of other top leaders have built their business.
And it's one of the most proven ways to not only continue to serve your existing customers. In a way that's going to nurture them, help them feel loved and served and build the passive income that can come from really happy customers. But it's also a great way for you to stay consistent in your business and grow.
New business and new relationships that can help take your business to the next level. It's also want to be most duplicatable or replicatable things that you can do yourself as a leader [00:01:00] and it can be delegated to. So what am I talking about? It is the Facebook VIP group. And so in today's episode, I'm going to be diving into my top do's and don'ts because this is something I've had my group for years. I was off of social media for over a year, but I just recently relaunched my group on Facebook and it's been awesome. And I've seen several of my TV's kind of plugged back into theirs and their sales are growing as well.
Okay. So before we get into the do's and don'ts, let's talk about some of the basics of a VIP group, what it is, where I have seen the best place to have them and how it is a perfect strategy for those of you guys who are choosing the integrate method of being a human online on Facebook or Instagram,~ wherever,~ wherever you actually show up to engage with the people that you know, and love.
~Um, ~but how you're integrating your product or your service and the business side as well into your personal feeds, as opposed to going the investment method route where you're focusing [00:02:00] on. ~Uh, ~only your product may be on a separate business platform or a separate Instagram account. Or going the influencer route, which is more putting yourself out there as a personal brand and sharing all facets of your life. So again, integrate is what I am now doing. So this that we're going to talk about today is literally sharing the secrets of how I run my VIP Facebook group, which is based on some of the best practices that I've seen from other leaders who have built massive businesses and have duplicated the strategy within their teams in order to grow their business.
Okay. ~So, ~but there are, like I said, there's do's and. Don'ts for the right and wrong way to do it. And so these are lessons learned again from myself and from others that I want to be able to share with you. But what is a Facebook group or a VIP group, essentially. It is a group that you set up to serve your business. And it is a place where if you make it public and we'll talk about that in a minute.
~Um, ~anyone can find it that's out there and you can share the content that's in that group, out of the group, either onto your personal page [00:03:00] or into a messenger conversation. If you're doing this on Facebook, you can't really make a group on Instagram. So specifically the strategies I'm talking about today are going to be inside a Facebook group.
Or if you go the private route that is more of a community focused around,~ uh, you know, ~people who love whatever it is that you're offering. Okay. So there's a bunch of different ways to do it, but essentially it's creating a group versus a page or a business page. To serve the people that are in your network, whether they're existing customers or people that you are, ~you know, ~would like to try your product or service. This is a group that will be able to serve them. Okay.
So the reason it's a perfect fit for the integrate strategy is because you can strategically share little bits and pieces on your personal profile. So for example, not too long ago, I did a before and after on my personal Facebook page and I shared a link to the group. I just did the at sign in ~the, ~the little description of my post and said, if you're interested in learning more about this makeup, I'm going to be hosting an online virtual makeup class where [00:04:00] you're, you can totally just join this group.
And then I did the app. Sign and ~write, ~write up the name of my group
Is your Seint mamma, Heather K Berge VIP's. So it's ~kind of ~a play on my YouTube channel, which is your Seint mama, where, when I share videos on my YouTube channel, it's about serving anybody that is in any. Part of their journey of either trying St considering about being a customer. Maybe they already are a customer, even if they're not my customers. I always point people back to the original artists that shared it with them. Unless of course they don't have one. And then they're welcome to shop with me.
And I also share tips and tricks on how to get some free makeup with the hostess rewards program and as well as information about the artist program and how that works. And so since I'm your Seint mama on YouTube, I incorporated that into the name of my Facebook VIP group. So I'll drop the link in the show notes.
You're welcome to stalk around, check it out. It is a public group. So you technically don't even have to join to see all of the different things, but you're welcome to join. If you want to stay in the loop on anything St related or [00:05:00] honestly, just ~kind of ~stock away to see. See how I run that group personally, to see if at some thing that you want to integrate into your business as well. Okay.
So you just call it whatever you want. I think it used to be Heather's VIP beauties actually really like that name as well. I just kinda wanted to keep the branding consistent. You can make it either solely ~kind of ~focused on your product, or if you have things that you love that are. Different facets of your just passions. So maybe like I have a teammate, who's a top leader, Molly Goodman who loves home decor. And she's really good at her. Good at it. Her home is absolutely beautiful. And so she'll share makeup and beauty along with some home decor tips in her VIP group. So you can choose.
~Um, ~and we'll talk a little bit more about that in some of these do's and don'ts, there's not necessarily a wrong way to do it, but it's going to be somewhere where you're going to want to post consistently. To serve your existing customers and you can strategically find ways to grow the group that we're going to talk about. So hope that makes sense.
~You know, ~you [00:06:00] can always hop over to the call to lead community on telegram or text the word podcast to my business cell 9 1 2 4 0 5 8 9 1 2. If you're still ~kind of ~unclear on exactly what a VIP group is, but for those of you guys who ~kind of ~get the gist of it and you're like, okay, give me all the goods, Heather, what are the best practices?
Do's and don'ts of doing this we'll S we'll dive right in. Okay. So there's seven total, seven dues and seven don'ts that are ~kind of ~tied together. And the first one is. I do recommend that you start a public one on Facebook. So the reason I say that is like I mentioned already, this is a group that people don't have to join. They can ~kind of ~stalk around to be able to see the content that you shared in there. They can tag someone in it and they don't actually have to be in the group in order to see, ~you know, ~exactly what someone may be shared with them.
So you can invite your customers as you're doing posts in there to tag their friends or tag someone that they think might love the makeup. Or they can share by clicking the little share button or copying the link, they can share it directly [00:07:00] via, say messenger or even via text message. And when they click that link, they can see the post without having to actually join the group. So for that reason, I love the public option. Even if you are a little bit more private about what you put on your.
Personal Facebook feed. So do start a public one because that's one of the top questions that I get. And if you recall, when I interviewed Brett Bankey, who is one of the top 10 leaders in our company and a few episodes back, she shared all of the strategies of how she has duplicated massive success on her business. By doing Facebook parties, she coaches her team to do a Facebook launch party.
Inside a public Facebook group. So ask her if she said public and private and she definitely said public and I totally agree. So do start a public group. So the don't associated with this is don't stress. If you have already made a group and you already have one with your existing customers in it, and it's already private, [00:08:00] because guess what? Once you make a PR a group private, you can't make it public again. I believe you can go the other direction.
If your group is public, you can make it private. But if yours is already private or I had another, one of my awesome leaders. Accidentally make hers private. And at first she was like, oh man. But then she actually stumbled upon another top seller within our company who had a private group. And we ~kind of ~did a little digging and just outright ask her, Hey, did you do this private group? ~Um, ~on purpose? And she said, yes, actually did it because it creates a community where people can feel really ~comfortable, ~comfortable, and confident to be able to share.
And so while I still recommend the first do have, if you have the option of starting from scratch, creating a public group, don't stress. If you already have a private one, you're just going to want to commit and run with that. So instead of saying things like tag a friend in this post, because they won't see it, unless they're in the group, you're going to want to focus on maybe.
Having them invite people into the group. And you're definitely gonna want [00:09:00] to play up the fact that it is a private community where people can feel like they can share any questions. So maybe you're with a weight loss company or a gut health company, and you're sharing some things that maybe. Are sensitive and they don't want random people on the internet.
~You know, ~seeing their question or maybe before and after pictures of something like a weight loss journey. If it's a private group, people are going to feel a little bit more comfortable in sharing. So even though I do recommend, if you have the choice starting with the public, the don't is tied to the fact that you should not stress. If you have a private group, just run with it and embrace it and ~kind of ~take that, that different approach, if that makes sense.
Okay. So that's the first two adult. So the next one is I ~kind of ~touched on this when I talked about Brit, but it's do. A launch for your business inside the group, if you're just setting it up or if you already have one, even if it's dead, do a relaunch of your business. And so what the heck is a launch? What am I, what do I mean by this? It's essentially posting maybe three days to a week's worth of educational content [00:10:00] and value.
Inside that group leading up to a live demo of you sharing and talking about the beauty of what it is that you have to offer. And so what's really cool about this is you can specifically and strategically invite people into the group in order to check out this launch class. Or again, you can encourage other people to invite their friends and family into it, and ~kind of ~almost be hostesses like with our company, we have a very generous hostess reward program where people can get lots of free makeup by referring people in. Or you guys have heard me talk about BNI, business networking international.
And I sent a little link to my group when I did my relaunch here a couple weeks ago. And I shared it into a little chat that we had and I made it really easy for them to share that either on their personal page with a link to the group or to share it with individuals that they thought might be a good referral to try to make up. So there's lots of different ways that you can do it, but a relaunch gives them something specific to [00:11:00] invite people to.
So instead of just ~like, ~oh, I'm going to add you to my group. It's ~like, ~would you be interested in learning more about my product to help improve your gut? Health. And so most people are gonna be like, yeah,~ like,~ I don't know anything about gut health. That's definitely not something that's ~my, ~my focus. But if it was something that I was interested in learning more about, or like you've probably have seen this with.
Things like Norwex. They do great online parties that are specific to cleaning and really clean natural products for your home. So I have definitely been invited to a few of those where someone's sharing the value of that. And the same principle applies for pretty much any product or service that you have. So doing a launch.
Or a relaunch class inside that group is a really effective way to equip you with a tool that you can use to invite people individually invite. As I mentioned before, on your personal page where you're ~kind of ~tagging a little bit of your story and then using the app sign to literally tag the group in your post will make it so people can click on it.
They [00:12:00] can. ~Um, ~add themselves in there. And it will be a perfect way to do it. Okay. So do a launch or a relaunch in your group? I have relaunched in there probably about five times. In the six years of being in this business. And it's a great way when I want to really ~kind of ~feel energized and ~kind of ~dive back into my business, which not only benefits my personal business. So I had one of my top, I think.
Definitely top five highest months. Last month when I did this relaunch and I integrated of course some in-person things and my YouTube has stepped up a little bit. So there were other facets of it, but not only did it improve my personal business and create a place that all of these new customers can go in ~and, ~and ~kind of ~watch and learn and be loved on and served.
But my team picked up on it as well. And I had more than one of my,~ uh,~ Timmy's decided to do the same thing and they are, have either launched. Launched or are relaunching in a group as well. So it's a highly duplicatable way that even if you've been in your company for a long time, it's a way that you can do something that will spark that [00:13:00] bit of inspiration and action within your team as well. So the don't tie to this.
Is do not mass add people by just clicking that little invite button. So the reason this is not effective is, and this is ~kind of ~what gives groups a bad name is not everybody's going to, we want to be a part of this and that is okay. Plus even if they do, if that's the way that you were choosing to communicate with them is a very passive, ~you know, kind of ~scaredy-cat approach of literally just clicking the invite button. They're not going to feel connected or served in any way. And while some people might actually accept the invite.
It is so much better to take the time, to make a list and individually connect with the people that you want in the group. And so a perfect example of this is Lauren Verlander, who I've also interviewed on this podcast, not too long ago. Who's a perfect, beautiful example of the integrate strategy, Molly that I was telling you about that has her Molly be beauty and home VIP group. When she did her launch inside that group, she sent Lauren a message on [00:14:00] messenger and just, ~you know, ~they chatted for a minute.
And she said, by the way, I am now with a makeup company, I'm going to be doing a little bit of a class. I'm going to be sharing some more information about it inside this group. If I were to send you the link, would you be interested in checking. Checking it out. And so Lauren was like, ah, you know what? Sure. ~I mean, you know, ~send it over, whatever. And then when she saw the group, when she saw the makeup.
She was like, what is this? And you can hear in her words, if you want to go listen to that podcast, but Molly ~kind of ~taking that somewhat scary action and taking just maybe a minute of her time to send her that message, which I think she tapped hers out. I always recommend using your voice because then it's even more personal when you're inviting people.
But taking that extra time, it creates a conversation. It creates ~kind of ~more of a ~curiosity, ~curiosity, and people feel like you genuinely are thinking of them. And so you're going to have. A much better success rate when you actually invite people into the group. And again, if they don't join, they probably don't want to be there anyway, which means they're not going to engage in the group, which is going to even hurt your algorithm posts. [00:15:00] So do not whatever you do. Don't just invite people by hitting that little invite button on there.
Take the time. If you see someone on that list that you're like, oh, she would be great for this to send them a message using your voice and shoot them the link using that language of, if I were to send you a link to the group. Would you want to pop in there and check it out. And again, you can give them something even more specific by doing that launch or relaunch. So does that make sense? So you don't want to add mass, add people by clicking that invite button, but don't forget. You can also do that little at sign to tag it in any posts that you do on your personal page, if you're using the integrate strategy in order to invite people that way.
So that's more like the fishing strategy of just casting a net to anyone that might be following you online, or the person that you forgot you were friends with on there. Versus the more hunting strategy of individually connecting with people and divorcing. ~Uh, ~whether or not they actually decide to do it by manually individually connecting and inviting them into your group. So can, you're not even, it's not spammy, it's not weird. Cause you're not [00:16:00] inviting them to try our product or buy your product.
You're inviting them to learn more about it. Inside your group and if they do, or they don't, you did the hard thing and the kind of sometimes scary thing that can absolutely build not only your business, but also the confidence for when you have someone like Lauren, who not only wants to become a customer, but wants to become a leader and then reaches the top 50 in the entire company.
~So. You know, ~don't be scared. Be like Molly. Don't ~uh, ~don't mass invite individually invite. Okay. So the next do is do focus on being very consistent in terms of serving your customers in that group. And what I mean by that. And ~so, you know, ~as I'm ~kind of, um, you know, ~developing my strategy in terms of integrating myself back into social media, which has taken a lot of habit developing for me to ~kind of ~get in the rhythm.
So I'm not perfect at this right now. And something that I'm ~kind of ~working on right now is to try to develop, for example, on Mondays, I'm going to be sharing my YouTube. Video in side, that group [00:17:00] what's really cool is our team within Seint has a public facing group where we have someone go live doing a makeover Monday in that group. And because it's a public group.
I can and probably will share that make-over Monday inside my VIP group. Every single Monday, which is going to be somebody that looks different than me. Maybe it's a different age, has a different application technique, or maybe they, ~you know, ~can ~kind of ~take it up next level. But essentially on Mondays, I'm gonna be posting a little bit more specifically, something of value about the makeup.
Tuesdays, I'm going to be getting a tip. And I have been,~ um, kind of ~stalking and getting inspiration from some of my other fellow artists and clicking the save button. ~Um, ~anytime I see it on Facebook. And so now I'm going to go in and S and go into those saved posts and I will schedule them out. I'll take about maybe 45 minutes at the beginning of the week to schedule out several weeks of content on Tuesdays to ~kind of ~give a tip each week, then Wednesdays, I'm going to do a welcome Wednesday where I'm going to be welcoming the new members into the group, [00:18:00] which kind of, first of all, helps them feel seen.
It's a feature that Facebook automatically does when you have a group it'll, there's like a little bit, and I think it's that kind of at the top. Top right where it says, want to welcome our new members and you're like, yep, sure do. And so it just helps people to ~re ~re remind them that maybe they know someone who could join the group too. So welcome. Wednesday, Thursday is thankful Thursday. So that's where I'm going to be sharing. Thank yous for those who have ordered with me over the last week.
So it's one post you can also, if you're really consistent, ~I ~I'm probably, this is not something I could probably do every single time. I just know the way my brain works. I'm a little bit more on Thursdays. I do this versus ~like ~every time this happens, I do this. And,~ uh,~ but if you are the type that you want to go in and post a thank you every single time a customer orders, I've seen people do that to great success. But so for me, I'm going to do thankful Thursdays and then Fridays, I am going to go live.
Each week in there and it might be a different day of the week, but in my mind, I'm just going to ~kind of ~plan on Fridays being the day that I hop in there and do a quick, get ready with me. And so [00:19:00] this is going to be a way that my existing customers can ~kind of ~learn a little bit more. They can engage with me Fridays or also when I post these podcasts that you're listening to.
So when I'm just doing the little, get ready with me, I'll talk about maybe whatever I talked about on the podcast just to ~kind of ~give people a little bit more insight into whatever it is that is going on in my life and in my business. And so by being very consistent, And posting. ~You know, kind of ~almost having a routine or a rhythm of my group, my customers are going to ~kind of ~start to know this and they're going to start to realize what they can expect from the group. And again, that's, what's going to make them more likely to maybe add a few friends who might be interested in that as well.
And so your existing customers will be served with maybe any new products that you have, or ~like, ~for example, it's the first of the month today. And so I can share my new shopping link for the month in there and pin that to the top. That's another great way to do it, but if you consisted. Distantly do the same actions each week, each month, you will consistently serve your customers and it'll [00:20:00] give you a level of accountability within your business that can really help it grow. ~So. ~
The don't tie to this is don't expect for your sales to grow if you aren't continually growing the group. So this particular strategy I did a whole,~ um,~ gosh, a whole podcast episode, actually early on in my podcast journey, where I talked about the four different areas of your business in order to be consistent or have a daily method of operation.
And it talks about customer service versus customer acquisition. And so a Facebook VIP group is primarily a customer service. Kind of action, basically, meaning you're there to serve your existing customers and ~kind of ~making that your primary focus. So the only way that you're going to gain new customers or get customer acquisition is if you grow your group,
So if you are. ~You know, ~group has remained about the same size, because you're maybe not asking people ~to, ~to,~ uh, you know, ~invite her or share with their friends, or you're not doing consistent events in there where you're individually connecting with and having conversations [00:21:00] to invite people there.
If your group isn't growing, don't expect for your sales to grow. If that makes sense, now, your reorders might grow. The more consistent you are. And that can be a really beneficial way to build a passive income in this business. But you always do want to be continually filling your funnel if you will, of new business.
Okay. So the way that you can do that is by again, individually connecting and inviting people into the group, maybe having a launch or relaunch every now and then, or like a quarterly. ~Um, you know, ~you could do like a fall into. Beauty or whatever it is. ~You know, ~whatever your company is. ~Um, ~this fall to ~kind of ~get people excited about it. Okay. But don't expect to grow your sales. If you aren't continually growing the group, a group is primarily a customer service.
Action. But you can make it a customer acquisition action. If you were actively inviting people into the group. Okay. So the next one, we're almost halfway through guys. I was hoping this would be a really short one, but oh, I can talk. So hopefully I've got several more great tips that I think you guys are going to [00:22:00] love. So keep listening. Okay. So the next do is, do go live as often as you can. So I mentioned I'll be doing this once a week personally, but this is a way that you can continually show your face. It can be super quick.
I have a leader, Emily, who does like a little makeup, she's a hairstylist. So she does her makeup in the car and she just shares whatever's going on in her life. Like she just took a fabulous trip to Paris or after she came back from our conference, she shared. A little bit about that. And it's just a great way to ~kind of ~get people to know you. And it is a way that, again, like if you're like me, I'm going to be doing my makeup may as well. Do the makeup live in the group, right? Where if you're going to be doing a workout, maybe you're with a fitness company like body, then you know, maybe you do ~your, ~your ~workout ~workout with me each week, something along those lines, but going live and not VIP group is going to be a way that you can show your face.
So same thing when you're doing. ~You know, ~any kind of product reviews or showcasing new products. Your face is always going to make more of a splash with the people who know you, then someone else's face you [00:23:00] can certainly use and share other people's journeys or pictures. If you get their permission, of course, but know that yours is going to have the biggest impact. Okay.
So do you show your face, do go live. ~Um, ~cause the next one is don't. Whatever you ~do, ~don't only share. Canned graphics that someone else has made, or even that you've spent hours making. Cause I've seen. Even brand new. ~Uh, ~distributors that sometimes we'll almost spend too much time and energy creating something like a graphic.
That might be beautiful, but honestly it feels like a marketing or a sales tool. And it's not as impact, impactful or effective. As if they were to just share their own before and after, or their own voice, or again, going live. Same thing you can, like last week I shared a beautiful four pictures of,~ uh,~ we have something called shades of the season where we have each quarter, some new shades that come and go,~ um,~ for a very limited time. And so my friend Kelly did a beautiful,~ um,~ post with four different shades. And so I grabbed [00:24:00] it and I shared it in the group.
And I said, there, here's my friend Kelly. ~Um, you know, ~showing these beautiful things. This is the last day to grab them. Here's the link. And,~ um,~ definitely got some sales from doing that, but guess what? Next month when the new shades of the season are out, I'm going to do the same thing. So I was like, oh, I could totally do this because really all you have to do is take the picture with each of the different colors. And again, because people know me that are in that group and they want to know what I think, then it will be a way that I can create a content that's maybe inspired by what Kelly did.
That's going to even have a bigger impact. ~So. ~Don't just share picks of others. Definitely. ~You know, kind of ~take that inspiration to do pictures of yourself because that can make a huge impact. Okay. So that's that. That don't. So the next one is something I ~kind of ~touched on a little bit, which is do thank your customers as they order. So this kind of goes without saying that if this is a group that is there to continually serve your customers,
You should thank them in there because it's going to be social proof. First of all, that you are ~kind of ~sharing your business. Everybody [00:25:00] loves to hear or see their name and to be shouted out and away. ~So, uh, ~again, I do this each week with a group of customers. You can do it individually if you choose, but do take the time to thank your customers as they order within this group.
Okay. And so don't be scared. This is a great task that can help your group really get a ton of engagement. Don't be scared to ask your customers to share themselves in the group. So people will sometimes do whatever you ask them to do. So if you just ask them or maybe incentivize them with ~like ~a fun, little giveaway to share their testimonial and their words, or even better, maybe a picture before and after within the group, testimonials are so powerful and.
It can not only help, maybe somebody else better understand how your product or your businesses serve someone else, but Facebook is going to love it in terms of an engagement perspective, and it will increase the other posts that you do in terms of how many people see it. So do not be scared to directly ask [00:26:00] and you can literally go person to person. If you have a new customer, you can say, Hey, ~you know, ~would you mind here's your before and after, would you mind posting this in the group and just sharing a little bit about your experience with me?
And so it's ~kind of ~like reviews on ~like ~Google or Yelp, which you can also do those things too. But in the same way that like, when I got my window treatments and my house, they asked me to do a review, which of course I did on Facebook and on Google, but I could then ask a new customer in the same way to share her testimonial or her review inside my VIP group.
And so don't be scared to do that, whether you're asking them individually, whether you're incentivizing them with ~like ~a little contest to do it, or just help people to know. This is a safe place for you to share whatever it is that you think, questions, thoughts,~ um,~ wins any of those things. Okay.
So that's that,~ um,~ that dude. ~So, um, ~the next one is due schedule outpost to make it easy. So I touched on this also a little bit. You can time block this in and just, ~you know, ~literally put it on your calendar if you want ~to, ~to spend some [00:27:00] time. ~You know, ~thoughtfully crafting out some posts, existing ones, if you already have it to schedule it out so that you're not necessarily having to do something every single day inside that group, you can ~kind of ~schedule it out. So this is going to make it super easy. For those of you guys who maybe are working full time, or you've got kids at home during the summer.
And you're like, okay, I've got an hour of time or, ~I mean, ~honestly, it will probably take you 15 to 20 minutes to do this, but if you go in, especially if you're using that same method, like I mentioned, if you see something powerful and it might be a quote. It might be,~ um,~ again a before and after, or a testimony from someone in your company, whatever it is. Just click the save button. When you get a minute, go in and schedule that out.
This is also something. If you are a top leader or, ~you know, ~maybe you are using the,~ um,~ influencer strategy or the investment strategy, but you want to ~kind of ~exemplify what this could look like for your team. You can delegate this. If you have a virtual assistant, which I've also talked about here on this podcast
if you have a virtual assistant, you can delegate this to them. They can help [00:28:00] gather content and post it on, ~you know, ~for you. ~Um, ~I know a top leader in our company that she has her VA go in and schedule them. But each month before they go live or each week she will go in and just tweak it just a little bit.
So she'll make sure that it's something that sounds like something she would post, she might change up the wording to really sound like her. And it, she has a little bit of control over it, but the bulk of the work is done by someone else. And then she'll just hit, publish. Blish and schedule it out that way. So do schedule outposts to make your life easier, save time and time, block it out. Okay.
And the don't aside to this is do not sleep on the free boards app. You guys, this is literally like every one of you guys needs to go download it immediately. I can put it in the show notes, but it's just called boards. It's totally free until you get to a certain number of shares. And honestly, I think I'm still even using the free version.
I think I came super close at my. I might've actually bought it ~last ~last month, but if you're to that point where you are sharing enough that it becomes [00:29:00] a cost then you're doing well enough that you can justify whatever the minimal investment is, but it's totally free to start. And what it ~is ~is you can save posts like these, or like I have my little thank you, graphics that are saved in the board's app. So that when I go in to do the little, thank you for my customers, I've got that little graphic right at my fingertips right there using the board's app.
So it's what I also use to schedule out my relaunch class inside my Facebook group. It made it ridiculously easy. There it's on your phone and it's tied into your keyboard. So if you are scheduling it out or posting straight from your phone, it makes it easy. But full disclosure, I do use a laptop for a lot of aspects of my business, and I found it even easier to schedule out my class on the app.boards.com desktop version, because it has all the same info.
And I could literally click the share button. It's like a little box with an arrow and then hit paste for all of the images and graphics, as opposed to like having to download it on my phone and then upload it. That way I literally just [00:30:00] clicked paste and it would not have been easier. So boards makes it so easy to schedule things out. So don't sleep on downloading the boards. It's not scary. It's very easy.
I honestly think even a new distributor could benefit from the beauty of using boards in their business. So don't sleep on boards. Okay. And then the final do adult is do a pin post that has all of the basic info that gives a new customer exactly what they need to get started. So for me, I have right now, it's actually a really old video.
That is of me doing the makeup. And I can tag a new customer in there so that she knows exactly what that looks like. And it's ~kind of ~pinned to the top so that if someone maybe just joins the group and they're thinking about trying it, they've got the basics that are right there, and this could be a graphic, it could be a video.
It could even be a guide you can in Facebook groups, you can set up. ~Um, ~and I think you have to change the type, the group setting to make it a social learning group, but then you can create [00:31:00] a guide in the group to where maybe like new to. ~You know, ~Whatever your product is new to gut health start here. And then you can have a couple of posts that really ~kind of ~explain the basics of it. So when you do that pin posts, that has all the basic info, not only are you serving someone, who's maybe a brand new customer, but you're also going to serve the lurkers, the stalkers who might even be creeping around in your public group,~ um,~ that,~ uh, you know, ~they might just be wanting to learn a little bit more about it.
Okay. Or again, it's something that someone could easily tag a friend that they think might be interested in what you have to do. ~So. ~So do pin the post to the very top of the page to make it really easy for people to access. And you can pin multiple posts up there as well. And then finally, don't forget to point your new customers to the group. ~So, um, ~I, and y'all know this, I love JotForm for kind of doing a lead capture form.
To ~kind of ~funnel people into your communication platform, whether that's using a text marketing, like project broadcast I'll talk about that in a minute. But either. ~Um, you know, ~at the end of your jot form, you can have it [00:32:00] redirect to, so when they click submit, you can actually have it redirect to a website.
So I recommend having your jot form, redirect to your VIP Facebook group. So that once they have, in my example, they've been color matched, or maybe you are going to use JotForm like a quiz or a survey to find out more information about their fitness journey or their gut health or whatever it is ~that you're, ~that you're marketing. You can point people directly by having that jot form go as a web.
Redirect into your VIP group so that they can join the group again, they can stock away. They can ~kind of ~see ~like, ~oh, okay, I'm going to be served really well by Heather here. And I've got all the information I need to dive in as a product. ~So. Um, ~you can also do this directly. The text message. I have not actually added this into mine, but I do plan with my thank you text message that automatically goes out. And I'll tell you more about that in a second, but when it automatically goes out to my customers, I'm going to have it add.
The VIP group in there so that they can click on that [00:33:00] link again, to be served all of the information that's going to come in that group to stay on top of all the things. Okay. It's one more place where they already are. Most people are on Facebook already. And so they're already there and they can be continually well loved and served in that.
~Uh, ~in that group. Okay. So don't forget to point new customers to the group, either using a URL, redirect on your jot form or by literally just thanking them and sending them the link ~when they, ~when they,~ uh,~ when they join. ~Uh, ~or when you want them to join after they have purchased or before they have decided to purchase either. ~Right. ~
So my friends that is. The list of my do's and don'ts, I would love to know what's worked for you. So head on over to that called sleek community, you can text the word podcast to 9 1 2 4 0 5 8 9 1 2, and you'll get a link to that telegram group. And I would love to know if there's some things that have worked well for you, or maybe haven't worked.
For,~ uh,~ for you. And I know we had the whole public versus private conversation about the Facebook group, not too long ago in there. And so come on in and join the [00:34:00] conversation. There's a lot of other leaders that are just like you, and it's a great place to ~kind of ~get to know people in that. ~Um, ~in that way.
So I'm also, I want to let you guys know, I'm so excited for this. So if you're like, wait, you have automations to automatically. ~You know, ~send a thank you to your customers. I sure do. And it's amazing. And I have actually created a course that I'm getting ready to launch here in the next couple of months called automate to replicate. And for you guys who might want to get a little sneak peek preview, I have the beta version ready to roll out for you. It is at pre-launch pricing. It will go up, but it's CA it's called automate to replicate.
And right now it's $97. And it's definitely going to be probably at least triple that amount when I officially roll it out. So now's the time to just try. It out to focus on setting up those automations for your business. So it ties in JotForm project broadcast, even email marketing if you want. But what it does is it.
Completely automates all of your customer [00:35:00] follow-up and creates a system that you can use to really make sure that you're serving your new customers, your existing customers,~ really,~ really well. So you can go to Heather K Berge. Dot com slash automate. If you want to learn more about that. So Heather K B U R G e.com/automate and find out all the scoop and just dive in to that beta pricing.
And let me know what you think over in that call to lead community. I'm so excited. So thank you guys so much for listening. Of course, this did wind up being a little bit of a longer episode, but hopefully it was action packed for y'all and lots of tips. Again, these are all things that have been proven to be effective or ineffective.
Over the years of doing this in my business. And I can't wait to see how it impacts yours as well. So thank you guys, and have a fabulous week.
