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[00:00:00] Hey friends. Welcome back to the call to lead podcast.
On today's episode, I'm going to be interviewing my friend Britt, Banky, who just did something really crazy, huge, and ranked to the top 12 in our company. And built a team of over a thousand people with five simple steps that she shows a brand new artist, or that's what we call a distributors in our company, our artists, she shows them exactly how to start their business profitably.
And then builds confidence for other leaders in how they can do the same. And Brett is so generous to share exactly what she's done and you're just going to fall in love with her heart, because she was a former introvert who never felt like this was something that she could do. And she's done it by using the integrate method that we've been talking about on this podcast. But specifically.
Going the route of the virtual party as the duplicatable step that can build a massive business, both for herself and for her team. [00:01:00] So buckle up and get excited for all the wisdom that bridge going to share today. Yay.
[00:02:00]
Okay guys, y'all are going to fall in love with my friend Brit Banky, you guys. She is just such a doll and I've loved getting to know her a little bit more on my St journey, but she's done something huge here at st. Something that actually less than 12 people in the entire company of 30,000 plus have ever done.
And that's ranked to what we call Artist eight. And I'll share our income disclosure statement in the show notes so you can, number one, check out. What that looks like, cuz it's pretty special. But also you can know that it's not done without a lot of hard work. But we're gonna dive into the episode where Brit is gonna share her heart and her story, but also some really amazing tangible tips that you can implement in your business if you are wanting to grow a team of a thousand people like Brit.
That is,~ um,~ just ab absolutely exploding. So Brett, thank you so much for taking the time to be on today and share your story. Thank you. I'm so excited. I was pumped when you asked me to do this. I can't wait. I was pumped and I was so excited cuz she just, gosh, it's [00:03:00] been, I think a week right? ~Since, ~since the big ~mm-hmm.~
Happened. ~Um, ~and I knew right away,~ um,~ I had told Brit that even though she's not on my team, and ~you know, we've, ~we've met of course through Saint, but I didn't know her story well, but I could watch her and I knew what was happening and I knew that she was doing amazing things. And so the minute that she was recognized ~as, ~as hitting this monumental rank, which PS has not happened in.
Like two and a half years within our company, I was like, oh man, I gotta know her story and I gotta be prayerful that she will be willing to share it with all of you. So I am just so excited,~ um,~ because I know in talking to you that the way that you've done this, Is a way that anyone, literally, anyone, and I'm talking to you, that's listening, that feels like she's not a leader or the introvert that's scared to put herself out there.
Or definitely, I know a big portion of my podcast listeners don't really want to grow an online following or, ~you know, ~become an online influencer in order to have to grow their business. And that's the best part about the way you've done this. So Brett, I'd love for you to give us the backstory of just your life, where you're [00:04:00] from, your family.
~Um, and, ~and just kinda give us a picture of who you are before we dive into ~the, ~the business side. Yeah, definitely. So I am from a very small town in Wisconsin. It's a little bit northwest of Green Bay, so we're pack fans over here. We have. Smaller, like we are obsessed with dirt biking. We're a big dirt biking family.
We have a little track in our backyard. ~Um, ~my husband works full-time in it, so he's my computer specialist behind the scenes call I have. 15 year old stepdaughter, Rina. She is starting to drive and so scary. Then I also have,~ um,~ my son Robin, who is six, he's in kindergarten. He keeps us on our toes as well.
~Um, ~yeah, we're very family oriented. We love to spend time with my parents. We're always over at their house, especially in the summer, out on the lake. ~Um, ~no. That's about it. Little, little [00:05:00] me. I love it. And I know we were chatting about this when you first joined St. Our company in 2019, did you ever think you'd be where you are now, which is a team of over a thousand women and growing?
Did you ever see yourself there? Absolutely not. Like I actually never saw myself in anything like social media wise,~ um,~ anything sales wise, just like that big aspect of things like I always knew that I wanted to do,~ um,~ growing up. My family,~ um,~ my parents owned a ~really, ~really big,~ um,~ investment company where they also owned a family farm.
So like I was with the whole entrepreneurship growing up and I knew eventually like I wanted to do something like that. I just never knew what exactly and how I would get there like today. So it's just, It's something really cool to see it happen, especially when you never really expect it coming from where it does.
And, but also ~like ~knowing that ~you, ~you wanted it, [00:06:00] you just didn't know how or when. So yes. I love it. You were telling me that you're ~kind of ~introverted, right? So putting yourself out there, or, ~you know, ~even training, leadership training or like you said, social media. ~Um, what, ~what do you feel like inspired you to maybe put yourself out there to get this thing started?
Like, how did you even get started in your business? So I got started. ~Um, ~I was watching my friend Megan Garza. She was doing a saint, or at the time, mascara video, and really got me intrigued with the makeup. The first time I tried it, loved it, ~you know. ~And then from there I signed up and. Gosh, I had no experience with social media like anything at all, and I was extremely shy.
Like I was the one to, ~you know, ~be on the sideline of every like conversation. I would sit there and listen, but I would never speak up. ~I mean, ~I was always the one to ~just, ~just ~kind of ~wait and listen and that type of thing. Never to take initiative and do things like. On my own, right. So when it came to, I'm like, alright, I bought this artist [00:07:00] kit.
I cannot let this just go to waste. ~Like, ~I just spent money on this. I'm not gonna let it sit here. ~Right? ~So I actually started out,~ uh, um, ~with a Facebook party for my aunt, and I felt really comfortable going live in that group because it was like my aunt and her friends who I knew. Pretty well. So that first live video,~ um,~ of course I was still like super nervous and, ~you know, really, ~really scared.
But that really helped me, I feel like, get out of my comfort zone by doing that ~first, ~first video of people that ~I ~I knew so they knew who it was behind the screen a little bit. I love that. So it was ~kind of ~a baby step, which I know feels like a huge step for a lot of people to do something like going live, showing or demoing a product.
Of course we're in a makeup company, but that could, that same principle applies for whatever it is that ~your, ~your company sells. And ~you know, ~I know that it can be ~a, ~a scary step, but it can be such a huge step because how did you feel like after you did put yourself out there, and then I'm sure your aunts friends like, went nuts [00:08:00] for it.
~Like, ~did you feel empowered, would you say, to do the tackle the next big scary thing? Yeah, exactly. And it's just like a ripple effect. ~I mean, ~you do the one live video and ~you, ~you're on such a high from that and maybe something went totally wrong and you know it happens, but it's still like you did it and you're like, okay, I can do that again.
And then you do, ~you know, ~a video somewhere else and you just keep taking those steps. And then like you said, all of a sudden you're in, ~you know, ~these leadership roles and you host your own Zoom for the first time, and it is, So scary. It's so scary being on a team Zoom and ~like, you know, ~everyone's sitting there watching you and waiting to see what you're gonna say.
It's like you don't put so much pressure on me. ~Well, you know, ~I think so many women, it's like we almost think, ~I mean, ~you've gotta dream big, right? But I don't, I think so many women think too big and I think they feel like I could never do what? Like even what you do or what I do. But what they don't realize is I.
It, ~you know, ~you didn't do your first team Zoom, like right after you did that live right? Like you did the [00:09:00] first live ~mm-hmm. ~For a small group of women and then you probably did another one right. From that class, and then you've built your entire business and in your entire team on that principle of doing parties.
~Right. ~On doing virtual, primarily a ~tiny, ~tiny town. ~Right. ~Virtual classes. Yes. So it took a lot of steps to get there to the, to where you're actually doing a team Zoom or you're telling 'em how to do it right. Is that, would you say ~that ~that's kinda looked like. Yes. Yes, exactly. And I mean it's, it takes ~like ~that one step and then you just have to keep going and it just leads to so much more.
~Well, ~I think the best thing about the way that you started your business and the way that I know that you've now duplicated not just to your team, but also to your leaders ~and, ~and their team is the power of the party. And ~so, ~Tell me specifically, like ~with ~with your team, you teach that same process, right?
Of what you did for your aunt or for yourself because was that your launch class, would you say? ~Like, ~was that your very first class as an [00:10:00] artist? Was you doing that live and your aunt was the hostess? Is that right? Yes, exactly. Back when I started launch classes weren't really a thing yet. Like it wasn't.
~I mean, ~no one really did them. So it was just, ~you know, ~you're on your own. ~Like, ~here, figure out ~how to, ~how to go about this. And I'm like, I'm gonna do a party. I love it. And one of the things we talk about on the podcast is a lot is like a lot of people, myself included ~and, ~and YouTube, we start our business me focused, right?
Like, how am I gonna make back my kit investment? How am I gonna put this out there to my friends and family? And then what happens when you're doing that in a very natural way, or you're doing it in a way that women feel like, oh wait, I could do this too. She made that look really easy. And she seems really nice and relatable.
Naturally, women are gonna. Come along that journey and wanna do it too. And so then a lot of leaders wind up shifting their focus almost too much into their team or the them focuses I've called it. They ~kind of ~get in management mode. And so were you, would you say from the beginning, were you more ~like, ~because I think where you are now and you don't get to where you are in the business without shifting [00:11:00] your focus to the we phase, meaning you're still working your business, you're still doing the things that.
Started and grew your business, but you're inviting your entire team to join you in those really simple steps of doing it. Like you've broken it down into six or five or six steps,~ right,~ to get started in your business. So talk us through that. ~Like ~what does the power of we look like for you? And specifically how have parties ~kind of ~been an element to that?
Yeah. So with our,~ um,~ our onboarding process as a team, we love to just keep things ~very, ~very simple. ~I mean, ~the quicker that we can have girls, ~you know, ~get going and get started and just make it really easy, is the. What we've found super successful. ~Um, ~so we broke it down into six steps. ~Um, ~so the first step is, ~you know, ~getting to know their back office.
So we have a really quick video on that. ~Um, ~then they go into creating a party link. Then they go into creating a Facebook group. And then from that Facebook group we have, we. [00:12:00] Teach them how to invite people to their launch party, how to,~ um,~ announce that they're an artist. And then we dive right into, ~you know, ~beginning their launch class and how to post in there, how to go live.
And then from there, finding hostesses to do their own parties, ~you know, ~host for them as well. ~So, ~super simple and keeping that, ~you know, ~easy duplication, I feel like is really. Where we strive and how it just keeps us growing so simple. It's better. And you do this and you teach this in a private Facebook community for your team, is that right?
Yes, exactly. Yep. We have a group that we have,~ um,~ we utilize the guide section of our group. So they just go through and, ~you know, ~click through there and complete each section. And then once they're done with the artist, two sections, then they can move on into the leadership section. Okay. Got it. So this is ~kind of ~like getting started.
It's five simple steps. And then what is super cool, and you [00:13:00] mentioned this is once you've done that, then you get more hostesses like your aunt or the fired up friend that was like, yay, say makeup, I want some freebies. ~Right? ~And then that's how they build their business, right? ~Like ~that's how they get new customers.
Even if they didn't know. ~Like, I mean ~that's that I'm sure you're like that way. Like you, there are 20%. Like ~your town, ~your town of 5,000, like you've got a thousand, ~like ~20% of that's on your team, and they're certainly not all in your town, and you certainly didn't know 'em before. And so I think, so again, women think too big and they're like, I don't know, a thousand women.
I live in a small town like this isn't possible for me. But the way you get to know people is finding those hostesses and building the businesses, right? Yes, exactly. ~Mm-hmm. So, um, ~have you had any, I'm curious about this. Have you had any pushback to people not necessarily wanting to do it either on Facebook or not wanting, being intimidated by the launch, like the launch words?
Or do you find that people, ~like ~if you just say, Hey, this is what works for us,~ like,~ do these steps, do they ~kind of ~follow it? Yeah, I'm gonna say for the most part, we've never really had any pushback. [00:14:00] There's, ~you know, ~the few girls who wanna maybe do Instagram or TikTok, but I feel like they still then even start out on Facebook,~ um,~ just because they're like, ~you know, ~I guess that's where majority of my people are, right?
Like my friends and family are over on Facebook. ~Um, ~so they like to get started there and then ~kind of ~funnel over into different platforms as well. I love that. And ~you know, ~I think creative people, and one of the principles that,~ uh,~ I know I talk about in the course I did with Sarah Davies, the Replicate Results course.
We talk about the creator versus the leverager and about, I'd say 20% of people love to get really creative and almost ~kind of ~reinvent the wheel. I'm actually one of. One of those people, I'd love to ~like, ~almost make it too complicated cuz I'm like, oh, I'm gonna do it differently. And ~you know, like, ~and spend all this time recreating the bill and, but about 80% of people are ERs and they just wanna be told what to do.
They just want someone to say ~like, ~yeah, okay, if you wanna make it back your kit investment do X, Y, Z. ~Well ~the cool thing about the 20 percenters is if you give them the five or six steps, To do it on Facebook, but yet maybe they are [00:15:00] using Instagram or they wanna do it in person. Those people,~ they're,~ they're gonna get creative anyway.
And that's the best part about the business model is there is so much freedom in how you can run this business. But I know, and I know, ~you know, ~cuz you've, you have exemplified that beautifully, that truly this concept of, ~you know, ~getting to know your back office, but only the basics starting setting up a party link.
~Um, ~creating a Facebook group. Do you do private or public? ~What do, ~what do you teach on there? ~Um, ~we do public. Public. Okay, perfect. That's what I, me too. ~Mm-hmm. ~So a public,~ um,~ Facebook group, and then you invite them to launch and you're walk, ~you know, ~walking them through all those little steps, and then they post about the product, right?
~They, ~they share ~the, ~the power of the product, and then they go live, and then they do the whole process over again by, by generating hostesses. ~Um, so, mm-hmm. Um, ~oh, my brain. My brain just. But basically like those simple steps you can do ~over and ~over and over again and again. It has worked for a thousand women on your team.
So ~that is, ~that is incredible. You should be so proud, Brit. I'm so proud every year, every single girl on [00:16:00] our team, I feel like is, ~you know, you know, like ~as a leader, it's like you need all of ~these, ~these pieces and like having that community is what just ~keeps you, ~keeps you going, and it's just, it's so cool to see how it changes everyone else's lives too.
~Well, ~the cool thing about the rank of artist eight that you've hit too is you haven't just duplicated a bunch of people joining your team or a bunch of people selling the makeup. You've duplicated leaders as well. And I know you don't get to rank without amazing leaders, and I know specifically,~ um,~ Jen and Carrie and Bonnie.
~Um, ~you have some ~amazing, ~amazing leaders on your team that are a huge factor in this. But I think, again, women can ~kind of ~almost think too big where they're ~kind of ~almost focused on, and I need an artist. X, Y, Z, like whatever, this high rank leader, ~well ~really any company and ours in particular has what is called a foundation rank, which is the first leadership level.
And it sounds like your leaders, and you have really figured out once. An artist is ~kind of ~grounded in their first foundational basics of their business. You then teach them how to get to that [00:17:00] next leadership rank and you link arms together. You get to know them. You build that kind of culture and ~uh, ~community right around that leader in building our business.
And what that's done is it's duplicated a bunch of artist threes, which then create artist fours, five sixes and sevens and so on. So maybe talk us through that next step of how you teach someone to hit that foundation. ~Right. ~Yeah, and I think that brings me back to the simplicity. So I feel like,~ um,~ A very intimidating thing for the leadership is training someone else.
Like maybe someone's ~like, you know, ~I'm new myself. I'm terrified of bringing on someone else. So having that really simple five step system for launching a new artist gives these girls the confidence to be like, okay, like that was really simple. I can just plug my new artist into these guides. And it's all taken care of, right?
She doesn't,~ the,~ the leader artist doesn't need to know everything in order to bring on a new artist. I think that's ~like ~one of the most important things is [00:18:00] we just, ~you know, ~give them the confidence that they can be a leader, even though ~you know, ~you don't have to know everything. I love that. I do think you're right that I think what holds people back from that leadership phase,~ whatever,~ whatever leadership it ~is, ~is ~they, ~they feel like, again, like you did at the very beginning of I don't know what to tell them, or I don't feel like I'm ~necessarily, ~necessarily a leader.
I don't wanna train them. And what's cool about your system is people, they don't necessarily always do what you tell 'em to do, but they'll do what they see you do. So if they know ~like, ~oh, she tagged me in this guide and I followed these steps, that's all I have to have someone do. If they join my team, okay, I can do that.
And it gives them the confidence to share their experience if and when somebody does, ~you know, ~decide to join them in business. And then they've got ~that, ~that process. That's ~very, ~very simple for the onboarding that I think it all. It starts with that confidence basically for them to feel like they can do this.
~Mm-hmm. ~So would you agree ~that ~that's like the diff differentiating factor is less teaching them some magic trick but more showing [00:19:00] them that it's really easy to bring someone on and help them make their kit investment back? Yes, exactly. That's,~ uh,~ what we're all of us as, we have a real, like you said, we have a really strong leadership team and we're always striving to figure out how we can help girls grow into leadership more, and just ~keeping that, ~keeping that.
Oh my gosh. That's amazing. Now how do you balance, and I know there will be people listening cuz you and I are on a bigger part of a, ~you know, a bigger, ~a bigger team. So how, in terms of creating a smaller culture outside of the bigger team culture or even the bigger team systems, cuz I know you even had a hand in making some of the systems that are available to anyone on this.
Massive team that makes up about 80% of the company. So how have you, and what was maybe the deciding factor in bringing that energy maybe into a smaller community,~ um, within, ~within your team? ~Um, ~I'm gonna say, so we started utilizing the big artist house,~ um,~ website and everything. And ~we, ~we tried it out and from the very [00:20:00] beginning, I feel like I've.
As a team, we've had a really like close, tight-knit like community where we're, ~you know, ~chitter chattering all the time. We have really great connections with each other and we're like, okay, we're gonna give this a try. ~Right? ~We love the layout, we love the simplicity of it. ~Um, ~and then I felt like we ~kind of.~
Started to stray a little bit and not feel that connection so much. So we're like, okay, we're gonna bring this back. We're gonna, ~you know, ~reassess everything. And so that's when we decided to start utilizing the guides. And I think just building the guides as a leadership team. Really brought us closer together in, ~you know, ~that community that we knew that we needed to bring back.
So just creating something on our own, like that was really empowering and something that we loved so much. Like when we posted those guys, like we were all so excited. Like we, ~you know, ~everyone had a little part in making a different,~ um,~ a different unit and just doing something together like that really, I feel like really brought the team.
[00:21:00] Together and they created that, that culture that we were missing a little bit. Oh my gosh. ~Well ~thank you for being honest with that. Cause I know I totally threw that for a curve ball ~and, ~and ~um, you know, ~I know from being again, a part of that group, I've seen that same thing too. And what's really crazy is I feel like what you guys went back to is absolutely exactly how I built my business, probably to artist eight.
Cause I think it was about when I was artist eight that. That we started creating the artist house, the bigger team systems for it. And I think that ~mm-hmm. ~There's power in embracing,~ like, you know, ~or leveraging, if you will, certain team systems at different levels in your business. And I genuinely, I know you can't get to artist five, six, or seven without creating a community or culture.
And that can't be done with 25,000 women. ~Like ~what's on the, what's within the artist's house. So you've got to make it. Smaller and find ways to, to build that connection piece if you wanna get to that level. And I think it's really important ~and, ~and awesome that we have those systems ~and, ~and [00:22:00] tools available for maybe artists who aren't there yet.
Or artists like me, or even potentially you, ~when you, ~when you feel comfortable, who maybe wanna ~kind of like ~build up new leaders, again, new artists, fours and fives and sixes, who will then create their own microcultures ~and, ~and empower them to do exactly what you've done. And then you can in turn kind of step back and leverage, ~you know, the, the, ~the other things so that you're not necessarily always having to,~ um, you know, kind of ~be ~that ~that leader that's doing all the things cuz you're empowering.
Other leaders, if that makes sense. And so I think it's really important for people to hear your heart and that, number one, you gave it a shot. You did, you weren't like, Nope, I'm gonna, ~you know, ~Dig in and do my own thing. You were like, you know what? I feel like for us this, we need that culture piece. And you got, again, creative and you, it wasn't just you either.
That's the other thing I love about what you said is you weren't just ~like, ~I'm gonna do this and I'm gonna spend all my time creating these guides and I'm gonna do all these videos and I'm gonna post them. No, you've got your leaders on board. You got ~your, ~your leadership team, like you said, you all came together [00:23:00] and you, they all had a hand in creating them.
So then guess what? They're gonna use them right. ~So, ~exactly. Yeah. Oh my gosh. So do you feel like, ~you know, ~I guess ~like ~what is next for you? ~Like ~is it, I mean we were chatting a little bit and leaders are duplicating like bunnies over on your team, which is so exciting. So is that your goal next is just to build up more, ~you know, ~now that you've ~kind of ~mastered the basics of ~like ~getting them to artist two and then helping them get to artist three, maybe what's your strategy ~or, ~or your focus ~in, ~in terms of building larger leaders within your team?
~Um, ~I guess we have a lot of up and coming artists, fours and fives and sixes, and I feel like really,~ um,~ Focusing in on them and helping them emerge into that leadership role and, ~you know, ~be like ~doing, ~doing the calls and doing the one-on-ones with them and making them feel more comfortable and confident in growing into those, ~you know, ~the higher leadership and ~kind of ~taking into, I think like a big thing that we missed a little bit was [00:24:00] like, Leadership, ~you know, ~how to train on becoming a leader.
Cause like you said,~ it,~ it's not something that you just fall into and growing into it is, it's a scary thing. And I feel like there's not a lot of training on, ~you know, ~okay you are an artist five. ~Like, ~what should you be doing? Or how are ~you, you know, ~going about things or how do you communicate with your team?
And so I feel like really working with our girls that way is. It's ~kind of ~our next step in helping us get, ~you know, ~bigger and ~get, ~get those sixes to sevens and just keep moving. Keep the momentum. I love that. And so it, it sounds like it's ~kind of ~like those baby steps you had to take or you have to ~kind of ~encourage your new artists or your new leaders to do.
It can be just as scary to step out in some of these higher level leadership. Things. And plus I think women see other people doing it. And there's so many ways to do the leadership side of things, right? ~Like ~there's so many people that maybe team up with someone. And so then there some people feel like they have to have a partner to do it, or you might have a leader [00:25:00] that kind of decides she wants ~to ~to lead the nest and fly away.
And that's a beautiful thing too, cuz a lot of times leaders at higher ranks will have a leader that either outranks them or someone that's ~kind of like, ~Near them. And ~so, um, ~I love that it sounds like you're encouraging them to ~kind of ~do the scary leadership things and empower them to feel confident, just like you would a new artist.
It's just the actions are different. Is that right? Yes, exactly right. Yep. Okay. ~Well, ~I'd love to wrap up kind of chatting a little bit about social media, because this is ~kind of ~coming on the tail end of a segment that I've been doing on the podcast where I've shared four different strategies of how to leverage social media to build your network marketing business.
And so just a quick summary that ignore method is not using social media at all. So that's focusing on things like in person or building, ~you know, ~referral, network marketing, like that kind of stuff. ~Um, ~the next one is the integrate method, which is what I think fits beautifully with your strategy of having a private Facebook group and, ~you know, kind of ~creating a community of people who wanna try the makeup or who already love the makeup.[00:26:00]
And that is, ~you know, ~having a either a, a, a. Private or ~a, ~a presence online, but it's more of ~like, ~you are sharing your family, right? And your farm life and ~your, ~your dirt biking and your packers stuff, and then you integrate the business here and there. ~Like, ~I'm having a class this week, who wants to come?
~Right? ~And then there's the investment strategy, which that's the one that I just, you know, ~kind of ~shared about last week, which that's more. Building a following based on just sharing the product. So that looks like creating a separate business Facebook page or an Instagram that's literally sharing all tips and tricks on,~ um, you know, ~how, where to put contour placement and things like that.
And then finally the last one is the. Influencer,~ uh,~ which is what, ~you know, ~inevitably when you have a team your size or ~you know, ~when you built as many happy customers as you have, naturally you do tend to build a little bit of a following, whether you're influencer or not. But that's essentially growing a following in order to grow your business, which is a whole other can of worms.
So I'm super curious, cause I know I shared that graphic with you before we chatted. Do you agree that your strategy ~and, ~and maybe the way that you've run your business [00:27:00] personally, where do you see it fitting in? To one of those four buckets, or does it fit into that? ~Um, ~I would say definitely the second one where I'm, ~you know, ~focused I presence on social media.
I'm not solely focused on, I'm not solely focused, ~you know, ~on just integrating everything and just having, ~you know, ~being there. So definitely there. So do you post on, I haven't even looked,~ um,~ but I'm gonna stalk you. Do you post on, do you post on Instagram a lot and, oh,~ So,~ yeah, you've got ~like ~34 is, is it okay that I'm sharing this?
But yeah, like 3,400. Yeah, of course. ~I mean, ~it's not a small amount, but again, you've got thousand people on your team,~ um,~ and I'm sure probably more customers than that cuz how much of, how much makeup did, were you recognized for selling? Just so we're all clear at the reunion, what, which,~ um,~ how much makeup have you sold so far?
~Um, ~for ~the, ~the sales club? ~Um, ~430,000 lifetime sales. In four years. That's the other thing I wanted to make sure you guys, when Brit joined, it was not at the beginning. Okay. Like me and I get a lot of people say ~like, ~oh ~well ~you got in early or ~you, you know, ~joined at the very beginning. But you guys are a [00:28:00] bunch of people that I know that joined long before Brit did that are nowhere near where she is in her business.
So that's definitely not,~ um,~ not. Like the reason why she is where she ~is ~is cuz she got in early at all. It's definitely just duplicating the efforts that literally got her started four years ago in the business. But wouldn't you say you probably have about that many customers, probably like thousands of customers to get to that ~um, ~yeah.
~Mm-hmm. ~Customers. ~Mm-hmm. Mm-hmm. ~Instagram followers. Yep. So again, it's, you've grown a following not to build your customers, but you've grown a following based on the connections that you've made in sharing the product through something like a class right. Yeah. ~Mm-hmm. Mm-hmm. ~So what do you do now? ~Like, ~what's your strategy?
~Like, what, ~what does a week, ~I guess, ~in the life of Brit look like in terms of your personal business and your team? What is, what does that look like now? ~Um, I, ~I feel like I'm still, I ~really, ~really focus on my personal sales in business. ~Um, ~that always comes first to me. Cause I feel like, ~You know, ~I always wanna be continuing to grow my frontline, so I'm always looking for new customers, [00:29:00] always looking for my new, ~you know, ~artist to bring on.
~Um, ~so focused on my personal business, still doing Facebook classes. ~I mean, ~I host two Facebook classes a week. Forever. Now ~that's, ~that's where I find my sales. I have my beauty group on Facebook that I use,~ um,~ for my reoccurring customers. So posting in there, going live in there. ~Um, ~as for social media wise, I story a lot.
I use Instagram stories as for ~like, ~Posting wise, I'm just like, ~you know, ~sometimes I decide that I wanna post my minimalist lifestyle and other days I don't post for two weeks and it's just kinda sporadic. But my one, like my one part, like ~right, ~I have to, is my parties in my duty group. That's where you'll find me all the time.
~So, ~so doing that and then,~ Um,~ that takes up, ~you know, ~a majority of my week and then my other times I am, ~you know, ~connecting with my team and we're planning at different events. We are figuring out, ~you know, ~where we need,~ um, you know, ~maybe girls are struggling with content [00:30:00] wise, so we need to throw some, ~you know, ~content in the, our content channel.
Or maybe we need to work up another,~ um,~ Team building event if we're, ~you know, ~struggling to get new artists or if we are struggling for sales, like how can we do some type of challenge to get these growth sales,~ um,~ coming in and ~like ~giving them different ideas to run their business. ~Um, ~so ~it's a, ~it's a little mix of both, but I feel like even at this leadership level,~ um,~ your personal business should come first because you want to see your team doing.
~You know, ~you wanna show them like, this is what I want you to be doing. So if I'm not, ~you know, ~if I'm not in my beauty group and they're not seeing me post in there, they'll be like, oh, ~well ~I guess I don't have to do that. ~You know? ~Or if they don't see me on my stories posting my before and after, ~you know, ~every couple days that they're like, oh, ~well ~Rick's not doing it.
~Like, ~I guess I don't have to do that. So just showing up, being the artist that you want to grow, ~you know, ~that's who you have to be as well. ~So. ~Oh my gosh. I love that. So the last thing I wanna ask you is, I know you said that [00:31:00] your hubby's ~kind of ~your IT guy, but I do talk about a lot of like kind of tech tools and things like that to grow your business.
I'm curious, a couple questions would be, number one, do you use anything specific with your parties for posting like vili or boards or some sort of app to make when you're doing two a week to make your life a little bit simpler? We'll start there. I ~don't, ~don't, you don't. I don't, and everyone thinks I'm so crazy.
I just do the old fashioned copy and paste to upload to every individual picture video from my computer, and I am so old fashioned that way where. I've been like my third part party tools before I've been burnt. And I feel like sometimes like it just messes with not only like myself, I'm worried that these things aren't posting or not, ~you know, ~being in order, but I also am very particular in my parties about personalizing them.
So I don't want the same things rolling every single party that I have, like I [00:32:00] catered. Each party to the guests that are in that party, so I'm not posting the exact same thing every week. Oh my gosh. Okay. This is amazing and I love it. Cause ~you know, ~my brain only thinks in systems and ~like, and it's, ~and it's a problem sometimes,~ like,~ it's almost too, ~you know, ~like we can't be robotic again.
We have to be creative and we have to be personal and we have to create those connections. I do think, however, you should totally look into boards. If you haven't yet, it will change your life cuz it's free and you, it's basically just a place to corral it. And do you use your phone or a laptop when you post?
~Um, ~I use it on my laptop, Kim, your laptop. And it, it works both. I'm doing my,~ um, uh, ~Facebook relaunch literally right now, partly inspired by you, my friend. I want you to know that. So I am doing,~ um,~ I'm doing ~a, ~a little v i p,~ um,~ or,~ uh,~ Launch in my v i p group that I've had for years. Cuz again, I used to do these things, but of course I took a year,~ um,~ off of Facebook, of social media in general.
~Mm-hmm. ~And so I'm coming back by doing exactly how I would tell a new artist to start her business. And I'm using boards to do it, which is basically copying and pasting, but it's in one simple [00:33:00] place and you can share it with your team too. So even if it's not the exact same thing and I am doing exactly what you're saying, I'm like going in and I'm like tweaking it and personalizing it and thinking is there another graphic that might be better?
Or, ~you know, kind of ~changing it and things like that. So I love that. ~Um, ~what about with your customer follow up? Cause again, you've got thousands of customer, customers, you've sold hundreds of thousands of makeup. Do you use any kind of,~ um,~ automations or anything to service your customers on the backend?
I am with ems, I do use Awesome. Okay. And I'm, and then with, I'm sorry, you keep going. Yeah, I've been with them for a year now, and gosh, I just love it. It's taken so much. So much little things off of my plate that I feel like it was a really ~good, ~good moving, good investment for my personal business,~ um,~ to ~kind of ~open up and give me more time in the areas that my business needed.
So I love. Okay. Awesome. And for anybody listening that doesn't know what that is, e m s actually dunno what it stands for it, but I know,~ uh,~ Justin and Michelle that run that they are amazing. [00:34:00] Michelle and I,~ uh,~ were just chatting actually at our reunion and I'm gonna bring her on the podcast to interview to discuss it.
And it's a little bit of an investment. Again, that's ~kind of ~taking the investment route in your business. But someone who's at your level of income and volume and customers, it is, it can be one of the most amazing. ~Um, ~aspects to give you the confidence to continue doing two classes a week, right? To feel like you can actually serve these people well.
And it does duplicate for, again, those like one, two percenters who are at that investment level or the in influencer level in their business, which I would say,~ um,~ one thing that I shameless plug here, but I have finally wrapped up and finished my automations course called Automate to Replicate and.
~Well, ~I haven't officially launched it yet. For anybody that's listening that wants to check it out, you technically can go to,~ um,~ heather k burge.com/automate. And it's ~kind of ~the same systems, but on a smaller level using project broadcast, flow desk, jot form, Zapier. ~Um, ~and it's a way like for maybe those girls, like I would never tell someone over that's selling more than ~like, ~say, [00:35:00] $5,000 of their product a month.
They need to go with E M s. All day long. You have the income and the, ~you know, ~the time or you need the time for other things, I should say, to pay Justin and Michelle to set that up for you. Cuz they'll do a beautiful job. But for anybody that's not there yet, but maybe they work full-time or they're like me a busy, ~you know, ~business owner or something that maybe doesn't have the time and they might have ~that, ~that little bit of extra,~ um,~ investment cuz this is about, it winds up being about $35 a month.
~Um, ~and then the course right now is 97. It,~ um,~ It is something that for St Artist,~ um,~ I, ~it is, ~it is free for St Artist. So I've passed,~ um,~ the code out at our reunion. So if you or anyone you know, it's a st artist, get with your leader to get that ~little, ~little snazzy code for St. Artist. But for anybody else,~ it's,~ it's actually only $97.
So that is something that,~ um,~ I'm really excited about. It's actually what I use in my business cuz I'm not there yet, girl. I sell on average about 3,500. A month, but ~I'm, ~I'm looking to get where you are because I know it can be done. And it all starts with ~like ~that first launch class, right? Which is what I'm doing this week.
Exactly. Yep. I love that. Cause if [00:36:00] I would've, ~I mean, ~had something, ~you know, like, um, ~project Broadcasted, ~you know, ~a year ago, gosh, that would've been, it would've been a game changer in, ~you know, ~follow up in that type of thing in automation. So I love that. Definitely something that I'm gonna be sharing with my artists, ~so.~
Awesome. ~Well thank, ~thank you. Happy to chat more about, and I'll be sharing more about that when I'm ready. It's been so nerve-wracking to ~like ~put it out there, but people are working through it and they're having success with it. I'm like, it works. It works. And so I'm so excited,~ um, to, ~to ~kind of ~officially put it out there.
~So, ~hey, now's better. It's good of a time as any, right? ~Um, ~exactly. ~I, ~I cannot tell you how inspiring you have been to me fr ~kind of ~from afar and the fact that I've gotten to know you better through this and the fact that you've been so gracious to abundantly share all of this wisdom and knowledge. I know.
I'm thankful and I just know everyone who's listening to this is ~like, ~oh my gosh, this is just what I needed. So thank you. Oh, thank you. I'm so glad I got to come on and chit chat. Awesome. ~Well, ~where can people find you? I know they can follow you right on. ~Um, maybe, ~maybe you'll get another,~ um,~ maybe you'll get to 3,500 followers on Instagram at Brit.[00:37:00]
B e h n k e, right? B r i ~t ~t b e. Yes. N k e. ~Um, ~but where else? If somebody,~ um,~ wants to find you, can they find you? ~Um, ~my Facebook page is just Brit Banky and then ~um, ~I have my baby group as well, which is Beauty with Brit on Facebook. Okay, awesome. ~Well, ~thank you again Brit. And,~ um,~ if you're listening to this and you want to ask a question, we have the called Tali community, which is over on Telegram.
And ~so, you know, ~if you have more questions, if I forgot something for Brit,~ um,~ I, I know where to find your own telegram so I can ask her. So hop on into that community and you can always text the word podcast. To ~my, ~my project broadcast cell number, which is 9 1 2 4 0 5 8 9 1 2. And that'll get you plugged in right to that community.
And I can't wait to see what you guys thought about today's episode. So thank you so much again, Brit. Have a great week. Thank ~you, ~you too.
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