43 | Six Questions to Help You Tap Into a Deeper Purpose in Your Business
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Hey friends . I am so excited to be sharing with you six questions that will help you tap into a deeper purpose behind your network marketing business. And we're gonna dive right into these six questions that will help you hopefully uncover some key action steps that you can take in your business around the questions who, what, when, where.
Why and how much, and you might wanna bust out a notebook, a pen, and a paper, and feel free to hit pause. If you are watching this video or if you're listening to this on the podcast, feel free to hit pause at any time to really kind of get introspective as you ask yourself some of these questions. That will absolutely.
Take your business to the next level by tapping into a little bit of a level deeper within your business.
So let's dive right in. This is actually from a training that I did for one of my amazing leaders, Shannon, and I loved being able to talk to her team about this so much that I thought this might be a helpful conversation to bring to all of you guys.
So I'm adapting this training from something that I did from for Shannon's team. So here we go. So the first question, Who, and specifically who are you meant to serve? And the reason that I ask this question is quite often when we start our business, or especially when we start our business, but as we're going about our business, we tend to think about all the people out there in the world who might use and love our product.
Your mind might even go to someone. That is totally different from you. Perfect example. I was greeting and onboarding a new artist the other day who was like me. She's kind of a middle aged mama of two kids and like middle and elementary school. But yet the people that she was thinking about kind of targeting at first in her business were college age students.
And not that there's anything wrong with that, but who do you think are going to connect more with you or. Somebody like a new artist, it's gonna be the people who are like you. And so you might be a middle aged mama of a couple of kids, or you might be a college aged sorority sister.
You might be maybe a 60 something year old retiree empty nester. And essentially you have got a unique background, a unique experience. You've got your entire life up to this point that is uniquely positioned to help you serve somebody else not to serve. , all the people out there in the world. And so I want you to think about what, what is unique to you?
What is unique to your life circumstances? What is unique to maybe the things that light you up? So for me, I am able to kind of tap into who I'm meant to serve by using a tool that my mentor Bob Ole talks about, which is creating an I help statement. So I'm with a makeup company Saint, and for me, My I help statement with the makeup is I help busy working moms simplify their makeup.
And so what that looks like is I'm not trying to, again, target the, the college age or necessarily even the empty nester. I am sharing this makeup, wherever it is, in this one little easy, custom, beautiful compact that I can do from anywhere a lot of times in my car, right? It's simplified, it's customizable, and it's really, really easy, and it's perfect for that busy working mom.
Always on the go. She's dashing to drop her kids off at daycare like I was when I first started my business. Or she's, you know, in carpool line trying to multitask . That's who I know I am uniquely meant to serve because that was me, or that is me and my business. And so I want you to tap into that. Who are you uniquely meant to serve?
Okay. The next, next question is what, So what is your favorite aspect of your product that you represent? So we all have our favorites and that is a beautiful thing, and probably the company that you're with has a lot of different products. You might have what is known as a hero product for us in Saint and our makeup company.
It's the 3D Foundation. So you know, that's the highlight and contour foundation that replaces a foundation. But there are so many other amazing products from our line. For example, our lip conditioner that I absolutely love and cannot live without. Or the fact that I use our contour as my brow fill.
Simple things like that are maybe a little bit unique to me. And they are things that as I am sharing the products that I love, regardless of if I'm actually making a commission off of them or not, then I am sharing the things inherently that I'm passionate about. And that passion and that love for that product is what's gonna translate.
And instead of it feeling like you're just trying to sell something, or even selling the same thing that someone else might love, you're selling the thing that you love. You're selling either the colors or. Flavors. Maybe you're with a health and wellness company who sell sells like different shake flavors, right?
You're gonna have one that you love the best , and I want you to focus on that. Certainly, you, you do want to, you know, be in love with your, your, you know, a lot of, or most of your companies. Products, and hopefully you're in love with whatever the hero product is for your company, and that's gonna be the primary seller.
The thing that's really, you know, people are really looking for the thing that your company is known for, but guess what? You don't have to love or even use all of the products that your company has to offer. You don't, You probably shouldn't share 'em if you're not using them or loving them. But for me, I have used, and I do like our skincare a lot, but I recently have been working with an aesthetician who is having me try out some different skincare.
So you're not gonna hear me talk much about our skincare, not because I don't think it's great, but just because that's not what I'm using and loving at the moment. So you always wanna lean into authentically sharing the what, the what kind of products you are loving. Right now. And if you're just learning, maybe you're a new distributor with your company and you're just kind of learning, learn out loud and share the products that you're trying.
If you're ordering something new, or in our company, we can use our sales to generate hostess rewards to get some products for free. So actually have an order that's coming today with lots of free products that if they, I think I've tried them all at this point, but if they were new, I could learn out loud and share them on social media or share them in this video to, to help you you know, maybe wanna try something.
So even if you don't know all of the products or you haven't tried them all, just give them a shot. Try them and share what you genuinely think about the products with your customers and with your following. So that's number two. The. , the next is gonna be win. So this is gonna be specific to goal setting in your business because if you are just kind of going about this thing like, you know, fly by the seat of your pants and you don't necessarily have a plan or a strategy or a date in mind to achieve your goals, more than likely you're not gonna necessarily make them happen.
And so we're all gonna have be at different places in our business and we're all gonna have different goals in our business. As I'm recording this, I, we are headed into the holidays and this is gonna be, I think, a really tricky time for a lot of people because with inflation, I don't know about you guys, but our budget is already like, maxed out.
Again. I had to tell my husband like, Okay, we're gonna need to up that that amount that we contribute into our family budget. To accommodate for the rising costs that are across the board. So then when the holidays come around and you bring in Christmas presents and you bring in the holiday parties and the dinners and the food and all of the crazy things that you're, you're probably gonna be partaking in and around the holidays that are gonna cost money, you're likely gonna have some additional expenses, and you're going to want to put a tangible goal around when you're gonna need to.
Make back that, that kit investment if you haven't done it already. And what I mean by that is you need to start your business with profitability. And if you haven't yet done that in your business, maybe your company does have inventory and you bought one of the larger starter packages. I did that with the first, my only other network marketing company I've been a part of, I've bought the largest inventory package and it took me about six.
To pay off that inventory, which was, I had put it on a credit card and I kind of had that, that de that firm deadline of when the interest was gonna start to kick in and, Maybe you're in a similar position and you invested in starting your business. And regardless of what that amount is, whether it's a small amount or whether it's a large amount, that needs to be your laser focus goal is when are you gonna make back that kit investment?
When are you gonna make back that initial investment so that you can start your business and remain profitable in your business? So if you already are. On that path, and you already are profitable in your business, when are you going to take that next level in your business? So that might be hitting a rank advancement, which is a little bit more of a results focus goal, and you have to know that if for some reason you don't hit that goal.
So maybe for you that looks like ranking by the end of the year or by your conference whenever that is in the next year, hopeful. Whatever that tangible deadline is, you have to be okay and know that even if you don't make that goal, likely you will have made progress towards that goal. And if you haven't yet read the book, The Gap in the Gain, it is a beautiful example of how you can live in the gain from where you're starting from right now today to wherever you land up when you write that.
Date on the calendar for your rank advancement or to make that say, $500 for Christmas, whatever your tangible amount, if you don't write it down on the calendar, it's probably not gonna happen. So the question, when, when are you going to make your next goal and your business happen? So who, what, when, where is gonna be the next tip and question I have for you?
So where do you feel most comfortable sharing your product or your service or your opportunity? And I want you to narrow down this focus because there are a lot of options. You've got Facebook, Instagram, TikTok, YouTube, Pinterest Snapchat, I'm on B real now. I don't really know how to how to convert that necessarily to sharing about my product.
Or if you've been listening to my podcast, which is the Call to Lead podcast, formally the Scale without social podcast. Maybe you're looking for some alternatives to the social media craziness, so that looks like in person events, parties, popups, things like that. Well, guess what? If you try to do all of those things and you try to make your wear.
In all of these places, you're gonna get burned out, you're gonna get overwhelmed, and you're not gonna do a very good job of, of any of. So I want you to pick one place where you want to consistently focus in on sharing your product. So the cool thing about this is because we've already talked about this being a long game in business, you've got years to figure this out and you can kind of tackle each one.
So I'm recording this live on YouTube because my wear is something that I want to now start sharing my love for the makeup in the business on YouTube. Now here I am, 60 years in the business. I've always secretly wanted to do this. I've dabbled a little bit, but just now am I getting to wear ? I wanna make this wear more of a priority.
So you know, that that is where I am in my business because I've spent the last. Eight months off of social media, focusing on in person endeavors, classes, parties, things like that. And I would say I spent the last few years prior to that by integrating my business into my existing social media platforms and not focusing so much on trying to build them or become an online influencer.
But maybe you do wanna grow your Instagram or you do wanna grow your TikTok. In order to do that most effectively, you're gonna wanna focus on that one wear. You can and should probably repurpose some of your content. If you're focusing on short form video, for example, and you're creating reels for Instagram, there's no harm in, you know, uploading them also to YouTube shorts or to.
TikTok because essentially it's the same content that can be repurposed in multiple platforms, but don't necessarily expect to gain a huge following on all three of those platforms. Essentially, that's just gonna be getting a little bit more bang for your butt for the time that you're creating, but I want you to focus on one platform.
You can Google, you can follow some, like if you're on Instagram, follow the Jackie Richards or Brock Johnson. People like that are gonna teach you exactly how you can build a following and you need to go all in. Cuz if you're trying to dabble in that and then you're going over here and you're following TikTok advice or you're looking at YouTube videos on how to start a YouTube channel, you're gonna get really overwhelmed and there's not enough time in.
Especially if you are trying to integrate this business into, maybe you already work full time, maybe you've got a bunch of kiddos at home and you're a stay-at-home mama, you're not gonna be able to do it all. So don't try to do it all. Pick one where, whether that's in person, whether it's Facebook, maybe it's online classes on Facebook, whether it's TikTok, Instagram, you name it.
Pick one where, So where are you going to show up for your customers and share the product that you. Why is the next question? So, and this is gonna be a little different than what you might expect because our whys do tend to change throughout the business, and depending on how long you've been a part of your company, it might look a little different now.
But I want you to tap into the, why did you join at the beginning? What were you hoping to gain at the beginning? Because a lot of times what happens is years down the road when you, again, might be living in the gap from where you are in your business to where you ultimately wanna be. Maybe you wanna be like a six figure earner, you wanna be a top rank in your company or hit the, the highest level of your company, but instead you're kind of somewhere in the middle and you're just making a thousand, $2,000.
Okay, news flash. If you're making a couple thousand dollars a month in this business, you're crushing it. And that is amazing. That is such a blessing for your family if you're doing it right. Hopefully that's something where you're able to integrate this again into either your existing job, your existing business, or if you're a Stayat Home mama, which is a job in and of itself, and you're able to bring home a couple thousand dollars a month for your family, like that is honorable and you should be really, really proud.
And it doesn't mean that that can't turn into a larger income in the future, but what I see happen so often is the mama who is crushing it and making 500, a thousand, 1500, $2,000 a month than her business started by just hoping to make a little bit of extra money or honestly, just to share it with her friends and family and see, to see what happened.
Now because she's not making that, you know, Cara of that six figure, she's disappointed in herself. She's disappointed in her business. And when you go back to the why that you very first started and what you hoped to gain from that at the very beginning, likely if you've been in this thing for a minute, you might have even surpassed that goal.
And I want. Focus on that, and I want you to focus on the gratitude behind that, knowing that this is definitely a long game. This is definitely something that some people can make a good bit of money doing, but not everybody's going to, and the ones that do it definitely takes consistent action over a long period of time to get there.
So be grateful for whatever amount of income that you're providing for your. And if you aren't quite to where you are running a profitable business, continue listening to either the podcast, the Call to Lead podcast, or watch this YouTube channel because this is definitely something that I'm gonna be talking more and more about, cuz it's something I'm super passionate about, which is creating a profitable business for your family.
So the why is to go back to your why at the beginning. Why did you join your company? Why did you decide to invest in this kit? What did you hope to gain from. Bringing this into your life and your busy family. Okay. And then finally, how much, So how much money do you hope to bring in within the next three months?
Within the next year and within the next five years? So again, putting a tangible amount that's not gonna be based on some pie in the sky. It's gonna be based on some, it's gonna be based on, first of all, what you're making thus far, right? So for example, if you are selling a thousand dollars a month, which maybe brings you about $300 in commissions in your pocket, that's just an example, depending on the way your comp plan is structured.
Okay? You know what it looks like to make $300 a month, So, If you wanna up that just slightly to say, $500 a month by Christmas, that is something that you can tangibly do by breaking down and realizing that, okay, if you've been selling a thousand dollars, maybe that's five new customers for your business.
If you wanna bring in that extra amount of revenue, you're probably gonna need to add. A few more customers onto that each month. So what's working for you to bring in those five new customers in your business each month and go do more of that? So again, it's gonna look different for everybody. It might be that you're doing, you're presenting your product in person.
It might be that you are doing some really catchy, fun reels, and you might wanna do more of them. Maybe you're doing a YouTube video like me. But whatever's working for you, if you wanna make a little bit more money, scale what it is that you're doing and kind of step up that game. And break it down for your average sale that you typically wind up doing your average new customers, and just make a tangible goal for yourself for the next, again, three months.
Then based off of that growth the next year in your business, and then five years from down or five years down the road, what you hope to be bringing in, and the reason again that you wanna do this is because this is a long game and you wanna set those tangible income goals for your business because that's what's gonna keep you working towards them.
It's great to have short term goals. It's great to have middle midterm goals and. Great. Really amazing to have a long in game goal because that's what's gonna keep you sustainable when you're going through the hard things in your business, which you will. So those are my six questions for you guys today, and that is, who are you meant to serve?
What is your favorite aspect of your product? Where are you going to show up in your business to serve your customers? Why did you initially start your business? Who, what, when, where? Why, when that was the win , when are you gonna tangibly level up your business and achieve your goals in your business? And then how much, How much money do you wanna make in three months?
How much of the year and how much in five years? And write these goals down. Hopefully you've been taking notes and hopefully this is a little bit of a blessing for helping you get clearer on your bigger purpose behind your network marketing business. So thanks for listening and thanks for watching.
Bye.
