12 | Network Marketing VS Social Selling
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[00:00:00] Hi friends. I am actually kind of excited about today's episode and a little bit nervous. Because we're going to get a little bit specific. So if you are not in a network marketing, direct sales, social selling company, You might be tempted to just kind of skip through this episode, but I would encourage.
Whatever business model you're in. I would love to get your feedback and opinion on what I'm going to talk about today, which is a new kind of code word for the network marketing multilevel marketing direct sales industry, which is social selling. So you may or may not have seen some coaches out there, or even some top level distributors and even some entire companies who are building models around what they call social selling.
And funny story about a year ago when I started my first podcast, which was called stories of light and it was sharing the stories. Uh, people who'd had amazing success within the network marketing industry, but they attribute all of that success [00:01:00] to their walk with the Lord. And I struggled with whether to call it, in the tagline for network marketers or for social sellers.
And that was when the seeds were kind of planted in my mind of, is there a difference between the two and what exactly would the differences be? And in this past year, I have really started to notice a shift and a. Big dichotomy of the coaching strategies and the tools that are being shared from people who are focused more on that selling within the social media sphere, AKA social selling.
Versus the traditional network marketing strategies that I not only was taught in my two companies that I've worked with, but they're also the tools and strategies that I have personally used to build a multimillion dollar network marketing business. And they do feel a little bit counter or just shifting if you will, into this social selling.
Strategy. So today's episode, again, might be a [00:02:00] little bit specific, but I invite you to dive in, To listen and hear me out as I share what I think. Are some key differences between network marketing and social selling
So here we go. Let's do this.
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okay. So today's topic is going to be a little bit of a tricky one. Maybe a teensy bit controversial, even, which is funny because I'm such a peacemaker by nature. However, what I'm going to talk to you guys about today is something that has been on my heart for. Months. And to be quite honest as even one of the reasons why I'm so passionate about the topic of this podcast, which is growing and scaling your business without social media.
And this topic today is the differences between network marketing and social selling. And how [00:04:00] so much of the coaching that's out there in today's world. Is focused on social selling versus the traditional methods within network marketing that have worked for generations. So I'm going to be sharing some very key differences that I think exists between the two.
But first before you hit the stop button on this podcast, because either you are not a network marketer yourself, or maybe you even have icky feelings about network marketing or you're like this doesn't apply to me. I would love for you to stick around, because I do think that a lot of the principles that we're going to talk about today, you may actually find to be intriguing and hopefully a little bit more educational about the business model in general, regardless of where you land on the topic.
So, do you feel, or have you ever felt confused or overwhelmed by the messaging and coaching that's out there? That's focused on building a massive following on social media [00:05:00] in order to actually build your business. I know that's primarily what you're going to see, especially on those platforms like Facebook or Instagram.
It's your feed. Your your, for you page, if you will, it's loaded with everything from ads to reels, to, uh, carousel posts, to stories of people who are telling you how you can build and grow a massive following in order to build your business. And they have coined and they being a lot of the coaches.
Uh, this keyword called social selling. And it has slowly but surely become a what I guess some would consider a safer, , more pleasing term. For the network marketing industry. And for some reason, for me, It, I'm just going to say it. It has a little bit rubbed me the wrong way and I'll get to some of the reasons why, and just a bit.
So the other side of this is are you feeling. That the advice [00:06:00] that you are getting out there feels counter to what has worked for you and your business in the past. Maybe you've been in network marketing for, you know, 10 years or so five or 10 years. And you built your business in a different way. And all of a sudden you're feeling like you have to abandon the, the efforts and the techniques and strategies that have worked for you in order to start doing two reels a day and tackling Tik TOK and showing up in your stories and doing all of these things that you didn't have to do in order to build your business, or maybe it's not what your mentor taught you or what your mentor is exemplifying.
So you feel very confused. You're getting these mixed messages from. All these different coaches. Your mentor, your own personal experience. And it can create confusion and overwhelm. Well for me, I think whether you are in network marketing or not. You have no doubt been approached to do it. You have likely been a customer or even a distributor in one company or another as [00:07:00] this is a business model that has been around for many, many, many years. Right?
And regardless of how you feel about it. I think this topic is really important because in my mind, the strategies that have worked for network marketing are a little bit counter to the strategies that are being taught in the social selling sphere. Primarily because the difference between the two, I would say social selling is essentially becoming an online influencer who focuses on sharing one or more products in the social media space. Right. You're focusing on growing a big following and big is subjective. I mean, big can be a thousand followers can be $10,000 can be a million followers.
Right. There's always going to be somebody with more first of all, but you're focused on growing this big following in order to grow your personal business much like an online influencer. I would, which is an amazing business model in and of itself. It's just tied to your personal effort to your personal, content creation, if you will. And guess what, the minute that you stop that, the minute that you pull back from that your [00:08:00] personal results are going to suffer.
Your income is going to suffer. And the passive income potential is. Just trickier when you focus on that business model. So contrast that with network marketing, which is not a pyramid scheme, as long as the focus is on a great product. So there are some companies out there who are shady. For sure.
And thankfully we have the FTC to regulate that and they will take care of themselves, but we all know companies that have been around many of them for like, Decades, right. Who provide incredible products that we've all used, that we've all loved. And even more than that, they have built incredible leaders and legitimate business owners who get paid for helping other people win, which is by far the best part of this business model.
So it's essentially network marketing is starting with your existing network. The people that, you know, your warm market, if you will sharing and [00:09:00] serving and essentially selling what it is that you have to offer to those that you have built a relationship of trust with. Right. And then growing that network through referrals from happy customers.
Continuing to grow that network through building relationships. And essentially growing your business, one conversation, one person, one customer, one distributor at a time versus the volume of social selling. So now that we've kind of got that out of the way that the differences between the two and for you, you might still feel like they're one in the same.
Or, and they do crossover. Absolutely. And actually I was talking to my mentor, Bob Heilig. About this. Um, yesterday, cause I was dying that a lot of these principles that I'm going to share with you today are things that I've learned from him. So I was very excited to kind of get his, his feedback on this.
And he in fact says that social selling on its own is not a business model, but it is a facet of the business of network marketing. Given that social selling is essentially marketing your product [00:10:00] online. And in network marketing, you do have to market your product. You do, it is an important facet. So whether that's leveraging social media for your marketing,
Uh, leveraging in person events, leveraging conversations in person. Email marketing, text campaigns, Pinterest blogs. There's so many different platforms where you can market your business, but social selling
Is essentially focused on social media. So it was great to have that conversation with him and he has a few amazing podcasts that I recommend. In addition to this one.
That are talking about the differences between sales and marketing. And also the difference between transactional thinking and transformational thinking so i will link both of those episodes of his in the show notes for this and they are Episodes 2 86. And episodes 2 87 of the, your virtual upline podcast. So absolutely check those out. , after you finished listening to this one, but I am excited to share with you what I believe are the biggest [00:11:00] differences between network marketing and social selling. Why I think they're different, how they're different, how the coaching is different. And I can't wait to hear which one you resonate with more ad.
I can't wait to have this conversation. Continue.
Okay, so here we go. So if you are taking notes or if you are more visual person, as I talk through these, I want you to picture a piece of paper or I do have a graphic for this, and I'm going to share in the scale without social for female entrepreneurs, telegram channel, which you can get a link to by texting podcasts, the word podcast to 9 1 2 4 0 5 8 9 1 2.
To actually see the visual and you can share it away, but I want you to picture a piece of paper with. A line down the middle of the piece of paper and the word network marketing on the top left. And the word social selling on the top. Right. And so what I'm going to do is I'm going to tackle.
One bullet point, if you will. On the left side, under network [00:12:00] marketing and then the counter coaching for social selling on the right side. And as I talk through these, I want you to keep in mind a few things. Number one. I'm not saying that one is better than the other. I think that naturally we will all be drawn to one or the other and certainly they can be and are often integrated in business.
I am merely wanting to share with you that the coaching and the strategies. That are out there, they're kind of counter to each other. And that was what kind of rubbed me the wrong way is what I'm seeing, being taught. To create massive results. Meaning. Selling 10, 20, a hundred thousand dollars worth of your product, personally, which absolutely is going to lead to a volume of people joining you in business as well. And that's kind of, what's being celebrated. That's becoming the goal, but the biggest thing is it's not necessary in [00:13:00] order to build a big business.
And I know this because not only for myself, Being someone who sells still a, you know, respectable amount. Say anywhere between three and $4,000 of my product personally in a month. That is only less than a purse. 1% of my paycheck comes from my own personal efforts. And that is because I have spent the last, I'd say it's been the first year.
Building up my personal business, because that's what I could control. I was very much centered on my own personal goals and it wasn't until I shifted my goals into helping other people win big and serving them towards their goals, that everything started to change for me. So I have spent the last four years of my business building up other leaders and helping other people figure out what has worked.
And because of that, now 99% of my multiple six figure paycheck is because I have helped other people. Grow their businesses. And so I could not do anything with my business starting [00:14:00] tomorrow and still. Make a passive income because of, I have spent that time and energy focused on what works. And while I think some of these social selling strategies that I'm going to share with you absolutely can work for a select few. I would say 1% of the.
The population who feels confident and wants to tackle the online. Social media. Influencer world. Absolutely. They can have results and they can have big results, but it's not necessarily for the everyday person. So to me, that's a major difference. So just keep those in mind as we continue. So picture your piece of paper. We're going to start with our first bullet point on the side of network marketing. And that is that anyone can do it on any platform on or off of social media. So the network marketing strategies that have been taught again for decades.
They've been done long before social media was even a thing they can absolutely be done today, tomorrow [00:15:00] 10, 20 years into the future. And honestly, what I've been taught is that your systems and your processes should be so simple. That a kindergartner can do it. And so I keep that in mind with everything that I do. Is this something that I can show somebody else how to do? Is this something that my eight year old.
Third grader could figure out if I were to simply show her how to do it and the answer to most of what I do and what I've done to build my businesses. Yes. Whereas, if you go over to the right side of this under social selling, You have to leverage and learn social media in order to tackle that social selling sphere. So it is a very specific.
Group of people, a niche, if you will, we'll talk about niches in a second, but it is a group of people who either. Love social media. They are natural content creators. They're naturally confident people who enjoy putting themselves out there. And funny enough actually do fall into that category. I feel confident creating lives. I love learning new things, but I think the [00:16:00] reason why this, for me personally, doesn't feel like the space that I want to live in is because I don't know how to clearly show my eight year old, how to show up in that way.
Right. I don't know that I can show anybody how to do the strategies. AMC the results that I know are effective in the traditional network marketing strategies. So that's the first line. The second bullet point and coaching strategy from network marketing is that your product should only be about 20% of what you share. So you are your brand. You're not creating a brand. You are a real person that has interests and passions.
And desires and dreams. And maybe you're a mom, maybe you're a boy, mom, maybe you liked to ballroom dance. Maybe you like to fish. There are so many things that make you who you are and whatever your business is, whatever product that you are selling, that is only a facet of who you are. Right. It's not your identity.
I made that mistake when I [00:17:00] had my boutique in that. My, I believed that my identity was a boutique on her. Right. That was my life. And I put it above my family. I put it above my faith and I had to get those priorities in order. So this resonates with me because as much as I absolutely love the product that I sell, it is not who I am. This business is not who I am. It's just something that I believe in.
And it is a priority, right? Alongside the other things that I love and care about. So the strategy that is often taught in our marketing is your product should only be 20% of what you share. Or you may have heard brand pillars or brand.
Buttons is what we've called them in my personal coaching. Now on the social selling side. What you are hearing over and over again is you've got to find a niche and the more specific the better. So essentially 90% of what you share on social media needs to be value in a specific area. Now that doesn't necessarily have to be your product. And I will tell you, I am seeing [00:18:00] some amazing women on my team have massive success with this.
Both personally. And thankfully, because we have stressed on our team, the importance of having systems and embracing a variety of strategies within their business model
They are able to build the business that they love on a platform that they love, which is Instagram or Tik TOK. But they know how to tell somebody else how they can run their business without having to do that. Right. And so I'm, I absolutely, for some people, this is a really, I would say for about 1% of the ladies on my team, this is an awesome way to do it. , and it certainly is effective at building a massive following, but not necessarily in building a massive.
Passive income, which again is my goal. Right? So find a niche is what you hear on the social selling side. And. Go all in on that. Similar to that on the left-hand side, under network marketing, what we've always coached is don't be an expert. You are learning. Right along your [00:19:00] customers, how to use your product. Maybe it's a weight loss company or a health and wellness where you have seen a difference, but you're going to continue to see a difference. Right? You're continuing to show.
Uh, your customers and the people that you've connected with, how the results are impacting your life. So you're not showing up as this expert, that's teaching or sharing. You're showing you're, you're essentially inviting your network to come along the journey with you, right. So on the opposite side of things, social selling almost requires you to be an expert, which guess what if you just join or if you decide to join me on my team tomorrow.
With a makeup company, you probably aren't going to be an expert. So, I'm not going to tell you to show up as an expert, right? Because that would not be authentic to your experience. And to be honest, I will say now, uh, some of my, my best friends and some amazing leaders are experts in the beauty field, but they almost have to get out of their mind and figure out a way to simplify it because what happens in the beauty, industry and I'm sure it's the same in like, say the [00:20:00] fitness industry as well as if you are a professional. Or you are an expert. It's harder for people to feel like they can also do it too. So someone who is a beauty professional, trying to sell makeup, their customers are going to be like, well, of course you look beautiful.
You went to school for this. You've been doing this your whole life. However, I couldn't do it right. But if you aren't an expert in makeup and you join my team and you show up in a way where you're practicing and learning and trying new things. People are drawn to that because it's going to make them feel like they can do it too. Right.
So on the left-hand side, don't be an expert on the social selling side. What you're taught is to show up as an expert, which is really difficult to do, especially as a new distributor in the business. All right. So the next bullet point. On under network marketing is when you're starting, don't say you're starting a business because guess what? That makes it about you. And even the top business experts in the world, like Donald Miller, the founder of StoryBrand, he will say [00:21:00] it's natural for any business owner to try to make the business about themselves, right.
To be the hero. When the hero needs to be your customers, the hero needs to be the people that you are going to serve. And so when you say something or you go ahead and change your social media platform to distributor at X, Y, Z beauty, right? Like that makes it about you. And what instead I would coach someone to do is to share the product, the results that you've had in a way that you feel passionate in the exact same way you would share a restaurant you love or where you get your hair done. Right.
Show up and share that and include a call to action for how people can learn more. Right. So for us, that's let me know if you'd like to be color matched, a simple little easy call to action really is what is going to have people who already know you, who already have trusted you, right? Say yes, I think I want to try this too.
Whereas what I'm seeing on [00:22:00] the right hand column or the right side of social selling is a lot of coaching around starting a business page or a separate Instagram that you're essentially creating this business around. Right. Well, first of all, start, and this is coming from a traditional business owner.
If this is the first time you've heard a podcast, maybe this was shared with you. I have been an entrepreneur for almost 20 years. I had three boutiques in Savannah, Georgia. I have been with two different network marketing companies and I have built. Uh, big business here at my current company. And it is by far my favorite business model.
But I will tell you that. Starting and growing a business on social media, regardless of what business you have is really, really challenging. And especially on social media with the algorithm, always changing. Guess what, if they aren't selling a product, you are the product.
And for social media, that is true. There's a reason that there's only two industries in the world where they call their customers, users. And that's the drug industry and the social [00:23:00] media world. Right. And so the way that they. Have you as their product or their customer is through advertising. And so they encourage you to grow the success by advertising on a business page.
And it's not necessary. You guys, you do not have to start a business page. Yes. If you join a network marketing company, you are starting a business and you should treat it like one, you should make your kit investment back as quick as you can, you should show up just as you would, if you were starting a business with the time that you have.
But there is no need for you to also have to learn how to market your business on social media, right from the get-go you do have to do, as I talked about in episode nine, you do have to do the hard things, which is have conversations and be a real human to the people that you already know and show up and share and sell the product that you love.
But you certainly, in my opinion, should not start a separate business page or a separate Instagram., in order to grow your [00:24:00] business. Okay. So another difference between network marketing and social selling is on the left-hand side of our piece of paper. And network marketing. We are taught to leverage our personal relationships and our existing network first. Right. And continue to build and grow those relationships and networks through. , you know, just the people that you meet in your life. We've talked about this on this podcast already. And that's the beautiful thing about this business model is you're essentially making new friends and offering what it is that you have for them in a way where if they do or they don't decide to purchase from you or they do, or don't decide to join you in business. You're okay with that in result.
Because you are developing relationships with other humans that enrich your world, right? Like you actually know these people. It's really difficult on the other side of social selling, where the focus is around attracting and growing a following or a network based on your niche. And again, we're talking [00:25:00] 500, 1,005 thousand, 10,000, 50,000 people. How in the world are, is your world going to be enriched by those relationships? Or how can you even.
Create relationships in your life from that type of volume. So. That's a major difference network marketing. You're leveraging your personal relationships, your existing network, and continuing to grow that network. One person at a time. Whereas social selling is based on volume. So that is attracting and growing a following that is based on that niche.
Okay. So next step under network marketing is the business builds on individual conversations. Whereas in social selling the business builds on volume. So individual conversations certainly are scary. And a lot of times this gets a really bad rap in network marketing, the copy and paste. Hey girl messages.
My goodness, we are all over them. They don't work. Don't do it. That is not what I'm talking about. [00:26:00] But what I can tell you works every time is if you know someone personally, that you have a connection and a relationship that is built on trust and you. Offer or invite them, like from the last episode, episode 11, the lifer strategy from your list, right? If you invite them to try your product or your service.
Whether they say yes or no. The result is okay. Right. But it does take that individual conversation, which also takes courage, but that's what helps you grow into a better leader. A better person is doing the things that scare you, right? So the business does build on. Individual conversations, but they have to be conversations that are from your heart based on the relationship and connection that you already have with that person. And if you're simply building your business online,
At once again, you're going to have a difficult time developing that relationship and trust where you can have that type of conversation, which is why it feels weird. So it does not have to be on volume. [00:27:00] It absolutely does need to be on the value and the conversation that you have. If you're going to go the network marketing approach.
Whereas social selling, essentially what you're baking on is a numbers game, right? Like you're building your business on volume and we will have an entire episode devoted to the law of averages in your business and things like, um, the 80 20 rule, which are absolutely true in any business model. But what happens is those ratios are the numbers.
Your law of averages tend to shrink as your volume builds. Because once again, it's very difficult to develop the type of relationships and trust needed. Good for people to link arms with you for the longterm when you're building your business on volume. But with social selling, essentially, that's what it takes. You're growing a big following, hoping that some of those people come to you.
And purchase your product and then you just hope that they continue to purchase your product. Right. Okay, so next step is. In network marketing. We are [00:28:00] focused on passive income, which comes from a lot of people doing a little bit. So in our comp plan and in our business model, we talk about walkers, joggers and runners, because everybody joins this business in a different circumstance for a different reasons. Some people just love the community. Some people love the product and they just want to be able to share it with a free friends and family and have fun with it.
And they don't have any serious ambitious ambitions or aspirations. And I love the fact that I can embrace that. And be okay with that. I'm never going to pressure someone to try to show up and become a jogger or a runner. Right. Or as much as I've wanted to be a runner at certain facets in my life and my journey as a, as a network marketer, when I was working more than full time on my boutiques, it wasn't possible for me to do that. Serve my family, serve my church.
I had to be a jogger as much as I wanted to be a runner. Right. And so I love that if you're doing this right in this business [00:29:00] model, it's okay. If not everybody is doing all the things every single month, right? So it's about growing your business. One person at a time slowly but surely to where you don't have to rely on this huge volume.
That is the goal in social, selling your focus more on serving. Serving a lot of people and helping a lot of people win so that it creates passive income from a lot, doing a little so that's network marketing. Okay. Under social selling your results are often tied to your own output and it's focused on your own personal effort.
So what I mean by that, and I've used this example in a previous episode as well is launch. So some of you guys might've heard of the hair company launch, they are more of an affiliate program, which is definitely in the social selling side of things. Like again, the online influencer. Affiliate marketing is where you get a small percentage of.
Anyone who clicks the link? Uh, but there's no team building. [00:30:00] You're not helping other people also do it. Right. You're just, it's the results are on your own effort. And I built a big business with launch. I guess what? The minute that I stopped creating the content, the minute that I stopped showing up.
I guess what happened to my income went down to nothing, right? There's no passive income happening over there because it was tied to my personal effort. And for me it felt as much as I love the product. I still use it. Still love it. Still recommend it. You should go buy it. It's great. But something just felt wrong about my desire behind sharing. It was like up there here's another sale. Let me go create some content around it. Right.
I had to focus on those results tied. It was more of a transactional as Bob Heilig would say, effort on my end to share the big sale or to share that new product. And hope that someone clicks that link and purchases. Right. Whereas, because I have seen the lives that have been changed in my network marketing [00:31:00] business.
And the passive income that comes from that. Now I mentioned this, I could do nothing. I could never talk about St. Makeup again, which I will never not do because I love it so much. And I couldn't hold it back if I tried, but I could starting tomorrow, not ever talk about it again. And I have a passive income because of the results that I have that I've served my customers.
I've got a strong repeat customer base of around 1400 people. That reorder. And I have my team that is doing the same and they are learning from what works and that is not tied to my own personal effort and it's not tied to my own output. Right. And I would take that any day of the week. So last but not least under network marketing, the team is where the money is. And I know that that triggers a lot of people and sometimes that's why, again, network marketing gets a bad rap because that's all people focus on is building this big team.
And I would venture to say that this business model isn't for [00:32:00] everybody and that is okay to anyone could do it, but that doesn't mean that everyone should do it either. But those people who are looking for in income stream to add to whatever it is that they're doing in their life, that.
W has a product that they love or something that they can really get behind where essentially they're sharing the product. And sharing the opportunity for someone else to share that product. It is an incredible thing that you can build a business on other people building their business and essentially.
As long as you're doing it the right way, which we'll talk more about, of course, in each of these episodes. Building a team is where you can grow that passive income and money. And it's also where the fulfillment comes from. And I can say that from my own personal experience, having had success with my own personal cells, it can feel good. Yes. But there is nothing better than helping someone else have success in this business. And so I am here to argue [00:33:00] that the team is where the money is yes.
In network marketing, but it's also where the joy and the fulfillment comes from. Now on the social selling side, essentially what that looks like is your personal volume from all this results. If you have the results, right. It leads to a team. And that's going to happen naturally because I find that in this business model about one in 10, people are going to want to join you in the business. Especially if you ask them, if you're talking about it with them, hopefully directly one-on-one in a conversation. But for example, on the social selling side, if you are talking about your business model, you will have people that will want to join you, right.
But the problem with that is 99% of them. Aren't going to have the capacity or the desire to show up in the way that you are on that platform. So how are you going to be able to show them. How they can do this business too. Right? So what happens? This is another reason why the industry gets a bad name is again, you've got this volume of people who are joining your team or [00:34:00] joining you in the business and you can't serve them because you are trying to serve all of your thousands of customers or your ponderance of teammates.
Right? And so they feel lost. They feel underserved. They are sad. They. Don't have results. So you feel bad about it, right? Because you're not helping other people. When you have that empty side of it. And that's why in my business, some of my, you know, close friends in the industry who sell big, they have a hard time.
Showing somebody else how to have results in their business because their people can't, of course they could do what they are doing. Right. But they don't want to, and they don't know how to show them another way. So. What does this look like? I know this is a lot and I cannot wait to hear what all of you think.
And. I'm certainly not trying to, again, be an expert in this field. This is just something that I have experienced. It's something that I am experiencing as I lead my team. And it's something that I have felt for a while on my heart [00:35:00] is a topic that needs to be put out there.
And essentially again, neither one of these is wrong or right. And it all depends on what your goal is. All depends on what your circumstances are in your business. And I want you to just really think hard about this. Like which one resonates more with your goals? Is it helping other people, anybody do something simple that does require courage does require action requires building relationships requires conversations.
But the flip side of that is you get both the fulfillment that comes from the personal growth in yourself and others and the passive income from helping other people win or. Do you want to build a business that is around your own personal effort, where you get to put your passions out there? And you're not necessarily worried about whether or not somebody else can have those same results in your business and there's no wrong or right answer and i can't [00:36:00] wait to hear what you guys think about this
Okay, so you ready for your homework for today's episode? You know, I love to leave you with some clear action steps. And. The action steps for this week are going to be a little bit different. They are going to be to continue this conversation. So what that looks like is step one. I want you to share this podcast or the graphic that I share in the telegram thread, and maybe I'll do a little Bitly link to it in the show notes as well.
So you can grab it, but I want you to share this. With someone else or with a group or with your team, if you're in network marketing. To further this conversation to get a little bit more insight into it, to essentially spread the word, because I do think it's a topic and a conversation that needs to happen. So I would love for you to share this with someone so you can maybe screenshot it. And if you are on social media, you can share it in your stories or again, copy and paste the link.
Um, wherever it is that you [00:37:00] communicate with your people, right? So that's gonna be step one. Step two would be to hop on over to the scale without social for female entrepreneurs, telegram group. And share with me your thoughts on this. And again, bring it. I love this honest conversation. Again, I'm not, I'm not coming here to tell you what you should or shouldn't do in your business.
I'm simply coming over here to share my perspective. Of what I'm seeing in the industry and what, again, I feel like it needs to be a topic of conversation. So I would love for you to join the conversation over on the scale, without social for female entrepreneurs, telegram thread, you can find the link in the show notes, or you can text the word podcast to 9 1 2 4 0 5 8 9 1 2 and you'll get.
A link to join that channel or that group over there on telegram. So. I can't wait to hear what you think. And [00:38:00] I am so thankful that you have made it through this a little bit of a longer episode here. And if this is your first episode that you were listening to welcome, I can't wait for you to listen to more. I am here to serve all of you guys who are looking for an alternative to the social selling side of growing your business.
And I can't wait to continue to share more tactical tips and strategies to help you grow a scalable business without social media. So thanks again for listening
