10 | Quadrant Journal
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[00:00:00] Hey friends. Yay. I'm so excited to be back with another episode for y'all this week. And this one is a huge game changer for me in my business. It's something I've used for years, and it's a tool that you can use every single day in your business. And I cannot wait to share more about it. So for those of you guys who are looking for more specific tips on how you can work your business off social media, get excited for today's episode.
But regardless if you are an entrepreneur, you. They feeling overwhelmed with all of the things that you need to do and a given day. And this tool that we're going to talk about is going to be one of the things that will help you get focused on the most impactful action items that you need to take in your business each and every day.
And the good news. It doesn't take doing a ton of things and it doesn't necessarily have to take a lot of time. It's more just focusing these action items in certain key areas in your business that will allow you to go to sleep at night [00:01:00] and feel like you've done exactly what you needed to do that day for your business.
So who's excited to learn more.
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Hey friends. Okay. Let's dive in to today's episode.
So I'm curious. Do you ever feel overwhelmed or do you feel like you go to bed at night? Just like you don't know what you did all day. I feel like you did somethings, but you don't know if they contributed to anything productive in your business and you still have a, to do list a mile long. That you feel like you need to accomplish in your business?
But today I am going to be sharing a tip that I learned from some of my awesome coaches from the habit finder group, Paul Blanchard and Alex McMillan. And it is going to be a game changer for your business, if you haven't heard of it, or if you haven't used it before. So it's called the quadrant journal.
We also on our team, we call [00:03:00] it that DMO or daily method of operation, which is a term you've probably heard before, but this is something that has worked well, not just for me, but for my team and my network marketing business. But this is something that will work in your business, no matter what type of entrepreneur you are or what type of business you're building.
This is something that you can use every single day to get clear on the actions that are going to move your business forward. Forward in four key areas.
Okay. So these four key areas are customer acquisition. Team acquisition. Customer support and team support. And essentially if you work your business and each of these four areas, every single day, even just doing one to two small things in each group, your business will. Have momentum and forward movement that can carry you.
To a [00:04:00] place of profitability. And we'll allow you to scale.
And for those of you guys who have been looking for some specific ideas on how you can run your business. Without having to be a slave to social media. I can't wait to share some very specific tips. And actions that you can take within each of these four key categories that will allow you to think outside the box a little bit in the ways that you can grow your business. So get excited.
So ultimately the goal here is the fact that you would be working your business in each one of these four areas every single day, and rather than having to do. Tons and tons of actions every single day that leave you feeling overwhelmed. Or spending too much time in one area because we all have a natural bend or desire to want to focus in one of these four key areas.
If you can spend your time really wisely, even if it's just an hour or two a day, focusing on the [00:05:00] most impactful. Items within each of these four areas, you can essentially just do one, maybe two of these. And each category a day. And what's great about this is some of them might take an hour. Some of them might take 10 minutes.
But ultimately you can build your schedule around this. To where you can be more intentional about how you're spending your time in business. And again, for those of you who are looking to do this without social media, This will be a great way for you to focus on some of the items that you can do. Each day to grow your business.
So what this looks like practically for me is each day I will have a set amount of time that I work my business. And it might be an hour. It might be two hours. It might be four hours just depending on what I have going on that day. But what I'll do is I will take out a notebook and I will draw a, like a cross, like a, like a, like a box with four boxes, but you don't have to draw the outside box necessarily, but just picture like like a T like a big cross, [00:06:00] and I will write in the top corner.
C a, which stands for customer acquisition. And the top, right? I will put T a, which stands for team acquisition. And then in the bottom left quadrant owl, right. C S which stands for customer support. And then bottom right. Would be T S, which stands for team support. And what I do is I select just.
One to two items and I'll put a little, little tiny box, like a check mark. And each of those boxes and I kind of plan the actions that I will do. For that day in those specific areas. So I want to preface the action items with how I apply this to my business. And a day-to-day fashion. But now let's dive into , each of the areas and I'll give you some specific actions you can take in each of them.
So the first quadrant is customer acquisition. And essentially that's just finding new customers to build your business. So that's [00:07:00] finding new business, basically. And social media. This is where we have been spending a lot of time focusing on using and leveraging social media to build a big following or to focus on attraction marketing, to essentially put your product out there in a way and hope that somebody clicks your link or reaches out to you to make a purchase.
Right. So customer acquisition outside of social media looks a little bit different. It's definitely going to look a lot more intentional, but the cool thing is a lot of these actions don't take a lot of time. But they do build. Relationship equity with your customers on a greater level than you can do from social media.
So, okay. Let's, let's dive into some specific actions you can take.
So the first one's a little bit obvious. But that is. Meeting with your customers. Summer's face-to-face so essentially that's in person. Which in COVID has been a little bit of a challenge, but thankfully things as of now are easing up. So when you're thinking about face-to-face a great way to do [00:08:00] this, especially if you're just getting started in your business is can you practice on the people who are closest to you? So.
If you've been leaning on social media and you're wanting to step outside of that box. Do you have friends, family, neighbors that you can practice on practice pitching your product or your idea. Or for me in our business, we play makeups. So we'll use language, like, can I borrow your face? Will you come over and play makeup this weekend? And let me just practice and try out these new colors or these new techniques.
And essentially what I'll do is I'll do an in-person demo. That is practicing, which is committing to the process of sharing the product that I love with someone who may or may not purchase. But it's a great way for me to learn and grow and more than likely they're going to love what I love and they may want to make a purchase as well. So a great way to start with face-to-face, especially if it's been a while, since you've done it is just to practice and ask [00:09:00] to demo or borrow some faces, or just invite some friends over, to learn more about whatever business it is that you offer.
Another great way to do this is through doing that in a group. So we love to focus more on an educational component with our makeups. So focusing on a class rather than a party. Is what typically works a little bit better. But again, you could. Essentially just invite a group to learn more about your business. So that's a great way to do it.
Another thing is lunches. Coffee play dates , if you have kids, that's a great opportunity to chat about and let the people that you're already connected with, know what it is that you have to offer. So for me, I, especially when I started my business, I brought my makeup everywhere and I can remember doing makers in a Mexican restaurant.
With my friends. And make fell in love with it and it made it so easy and so fun and you [00:10:00] know, no pressure. And some of them are my customers still to this day. So you can talk about your business at lunch or on vacation. I'm here in Costa Rica, actually with some, some friends and.
One of them. I did her makeup before we went to dinner. So that's another example of a great way just to build that, that customer relationship. And and there was no expectation of her purchasing, but she loved what I shared with her so much that she is planning to make a purchase. So that is a great way to do it.
Another in-person opportunity for customer acquisition is our trade shows or vendor events. So a trade show is you've probably been to one before, but that's where you usually have to pay or rent a booth. And it can be a great way to get the word out about your brand or your product or your business but it's less of a place of trying to acquire our customers on the spot more of a place where you can gather contacts so you could do a giveaway to gather email addresses or phone numbers [00:11:00] you can get to know people you can connect with them
And essentially, this is just the foundation for building relationships. So trade shows are great. You just need to manage your expectations that depending on what it is that you are marketing or selling, you might not get a lot of purchases right there on the spot, but it absolutely will build a list that you can communicate with through email, through text message or again, on a face-to-face basis.
Moving from. Vendor events are a fabulous way to spread the word about what it is that you have to offer, because you're going to be there with other business owners, essentially, a vendor of it is where you've got a group of lots of different types of businesses, all in one place showcasing their products.
So one of the most common ones that I've experienced
would be at like a hair salon or a spa where they will invite different vendors, maybe boutique owners or jewelry design. Or even wine distributors to come in and share their [00:12:00] products with people in kind of a party like environment. And it's a great way to not only connect with the customers that are there, but it's also a great way to connect with other entrepreneurs who love to support their friends who were also in business.
So I love vendor events for building customer acquisition. So another alternative To social media, but still leveraging the power of the virtual technology world. There are some awesome ways that you can build your customer acquisition by leveraging apps, such as zoom and doing again, classes or an informational lesson, if you will, or presentation about what it is that you offer.
Zoom, you can see face to face it's. It's no replacement for that in-person connection, but at least you can feel people's body language. You can actually demo what it is that you're doing, and you can create a group or community around what it is that you have to have. You can also use zoom for just one-on-one lessons, if you will, or one-on-one ways to share with someone about [00:13:00] what it is that you have to offer.
Actually, when I sent out a text message to all of my customers, to let them know that I was taking my business offline, one of my sweet customers, Janna sent me a message saying, Hey, I'd love to catch up on zoom. It's been a while since we've chatted and learn more about what it is that you're doing. And so we did, we hopped on.
We, I sent her my little Calendly link to book into my schedule, which that's a tip we'll, we'll go over on another episode. It's a, it's a brilliant way to share your schedule with someone and make it easier on everybody. But Janet booked into my calendar, we booked a zoom and we caught up with each other and just, it had been maybe a couple of years.
I think it was even pre COVID since we last hop,
They come to find out. Jana. Janna actually does financial and insurance management for long-term planning. And even though that's something that my husband and I already have set up for our family. It was so good for me to know that this was something that she was doing now and [00:14:00] it's something that if i have a friend who was looking. looking for services in that area. area Guess who i'm going to think of the next time that comes Up my friend Janna.
So, this is a beautiful way to leverage. An app like zoom, that's totally free to connect with others who may or may not be interested in your business. Another way to leverage virtual platforms is just to pick up the phone and call someone. So you can also text, I always prefer to use your voice, but there's a guy named Dan McCormick who is a legend in our industry. He's amazing. Such an incredible inspiring man.
And what he does and have done for many, many years is he'll just kind of scroll down his phone list of people he's connected with throughout his life. And he will just pick up the phone. And call them. Without any intention of getting anything from them, but he'll just pick up the phone. And call and connect, ask them how they're doing, how their life has been since they last talked.
And that's [00:15:00] kind of like what my friend Jana did. Right? Like she didn't have any expectation of whether or not I would purchase her services or, Hey, you know, with that we're selling something, she might've been interested in purchasing mine. Right. But instead, when you can focus on just building relationships and.
Connecting with other people. And just using something that you already have in your hand, like your cell phone. To do it. It's a brilliant way to connect with other people.
You have going on in your business right now. So that might be a new product.
Or launch or a new tip or trick that you learned, or just an update in your life that you want to share with your customers in that given week or that given month? I have some friends and [00:16:00] business owners and business partners that do it monthly. I have some that do it weekly, and it's something that you can just get in a rhythm and a habit of, especially if you're putting it on your quadrant journal each week or each month, it's a fabulous way to communicate.
Our existing list of potential customers and existing customers.
So some other things you can do in this customer acquisition category would be asking for referrals. So if you have a customer that is already a raving fan of your business,
Reach out to them and ask if they have anybody else that they know that might be interested. F U R N a business like mine, where we can do. ITTO classes and there's generous rewards for someone when they share it with their friends, you can invite them to do that. Always sharing kind of what's in it for them. So for me, if I have a customer that loves a product and I know she can get more of it for free.
By just sharing it with her friends. I am doing her a favor by inviting her, to bring some friends along to [00:17:00] experience this awesome makeup. So ask your existing customers for referrals. That is a great way to build your customer base. Another example would be a podcast. So as of right, the second, I'm not this isn't something that I, you know, marketing a product, unless you want to try the makeup, which is a little hard to see.
Through a podcast platform. But certainly if you do have something like coaching or if you. You have a product or even gosh, like if you are a fitness personal trainer, or if you are a dietician, you can use something like a podcast to share value with your listeners and they may be interested in purchasing your product just simply from listening to you, sharing your heart and your passion about your brand and your mission and your product on a platform like a podcast.
Another option outside of social media would be a blog. So same thing. If you have the gift of, of writing and you have a lot of value to share, that's actually how the founder of our company, Cara Brook, [00:18:00] she got started because she had an incredible blog where she would do what she called mommy makeovers. She would take her neighbors and her mom and her sisters and do these beautiful make-overs that would enhance their natural beauty.
And it was just such a great way for her to, to provide value for those of us who were looking to kind of upper makeup game, but she didn't know. In a way that we could get to know her, get to know her heart. And when she launched her product, Which was a direct to consumer at the time when she launched the 3d foundation, the very first version of it.
Those of us who already followed her and loved her. We bought it up and she sold out. I think in that very first launch of her product. So a blog is a great way and they are still going. My friends
and then lastly, another option would be Pinterest. So Pinterest is a place where if you, maybe you already have a lot of assets or pictures or videos that you have already done for your business on social media, but you're kind of feeling. Like you're a little tired of our burned out. If you will, of trying [00:19:00] to lean on social media posting on Pinterest, the existing content that you've already created is a great way to build your business. So these are just a few examples of customer acquisition.
That you can leverage outside of social media. I'm sure you can brainstorm more. And I would love for you guys to head on over, if you haven't already to the telegram group. That is called scale without social for female entrepreneurs. And you can get a link to it by texting podcast, 2 9 1 2 4 0 5 8 9 1 2.
And you'll get a link to that group. And I would love for you to share. Uh, some additional ideas on customer acquisition, outside of social media that have worked or are working in your business. But let's move on to the second quadrant, which is team acquisition. So this may or may not apply to you your business model. If you are kind of a one man show right now.
You are going to want to focus more on [00:20:00] developing and implementing your systems so that you can scale and grow by acquiring employees or a team. So if you're in network marketing like me, obviously this would be finding distributors to join you in the business, but this can be applied to basically just showing somebody else how to do what it is that you've already done in order to scale and grow your.
So as I've kind of already mentioned my very favorite way to approach, acquiring someone to join you in business, on your team, or to join you as an employee is to start with your customers. And the reason I say this is they already love your business or your product, right? Like they're already super excited about what it is that you have and unless you, you know, invite them or ask them, you never knew it might be something that they want to do with.
A beautiful example of this, even outside of the network marketing business is when I first started my boutique. I was 21 years old [00:21:00] and I was working I think, seven days a week at the time by myself. But I had this fabulous customer and actually vendor. Her name was Jennifer who she, she bought clothes for me, but she also sold these really fun handbags that she made herself.
And she would come in with her son at the time. Actually took his first steps in Bluebell the name of my shop, but he took his first steps in the store, which was just a really kind of a special memory given that he's like I'm 19 years old. I think now that's crazy. But anyway, Jennifer was one of my great customers and vendors and one day I just outright asked her.
Carl, I need some help. Would you be interested in working a couple of days a week? You're already in here? I would love to kind of, you know, pay you to help me out. And I think I even let her bring Miller if I remember correctly, but it was just a great place to start
So, if you're looking to build your team, start with a list of your customers and you can essentially just go right down [00:22:00] that list and think, okay, who would I want to join me in business? Who, what I want to help me move my business forward and take it to the next level and send them a voice message, the power of your voice, or even better pick up the phone and call them. As I said,
They're going to be able to hear the excitement. It's always going to just lend a little bit more power to your desire and your excitement to have them join you. So, if you want to, you can invite them something specifically. So. You're not necessarily saying, Hey, do you want to join me in business? You can say, Hey, would you want to hop on a call with my mentor or with my team, come in and meet the existing team and learn a little bit more about how it is that we do the business. And essentially she's not necessarily committing to joining you in business.
She's just committing to. Learning more about it through. Sharing an event. Like it could be an in-person event. Like we used to do what we call meet St. St. As the [00:23:00] name of the company I'm with. And we would do these like meet St events where I would essentially just invite my customers to come in and learn, learn more about the opportunity of becoming a distributor.
Right. But essentially you can invite them to an in-person event. You can invite them to a virtual event. Like again on zoom. Zoom is another powerful way that you can share the power of what it is that your company offers and how it can benefit someone who wants to join your team. And you can also, as I said, invite them to a three-way call or even a chat y'all know, I love telegram. And that is a great place where often, if someone is interested in learning more about my business, I will invite them over to telegram Allen, introduce them to my amazing mentor,, or Saint mama as I call her.
And then it helps them to get to know someone else and they have multiple people they can ask questions to. And we can kind of start the process from there. But you are going to want to focus on one. To two small actions in this team, acquisition category each and every day in order to [00:24:00] build your business, especially if you are in network marketing.
And the third quadrant is customer support. So this one is one that you are not going to want to skip because this again is going to lead to repeat business, which is what creates residual income. So, this is essentially just checking in with your existing customers, making sure that they love the product, making sure that they don't need help with anything. Again, this is where you might find some team members or some distributors to join you.
Just by checking in with them and starting that process, what's really cool is you can actually automate this. You can use apps like Zapier or mail parser to create automations to where, when someone purchases from you, you can set up even like drip campaigns to check in on them a week later, two weeks later.
And it's really great because there's so many tech options and we'll dive into an episode around this as well. On how you [00:25:00] can use tech to automate your customer support. But essentially you just want to send again a voice message, an email, a text. And you just want to continually check in with them.
Another example, that goes a long way, and this is a little bit old fashioned, but it's something that has worked for generations. That's a thank you note, just an old fashioned. Thank you. Note that you can send in the mail to your customers to let them know that you appreciate them. Another option we touched on this briefly is you can offer zoom or FaceTime calls because when you can make sure that they are loving your product, they may want more. I noticed that actually just had an awesome customer.
That just received her product and she's already ordered some war. And it's because she's gotten an automated email for me that shares some additional products that she might be interested in. Right. So you can also use some existing tools and videos. So we have an app with our company that I will add.
Update like three minute videos for myself or [00:26:00] even from other artists, we call the distributors. We call each other artists. And I will upload these quick videos when someone needs something. So maybe they need a little bit of troubleshooting, help. Or they want a specific application to reference. I can go into that app or you can save. If you don't have an app for your business, you can save it in the notes section of your phone, like quick little YouTube videos, where when someone needs help with something, you can just copy and paste and drop that little.
That little video that's already done. And send it over to them and it takes minutes and you don't have to take the time to, record that video. It's something that you can have on hand when, and if you need it. So, those are just a few of my favorite ways to build your business through using the customer support quadrant.
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